Episode 36 - Amazon DSP: The Impact on Total Sales with Max Hofmann, BidX
May 16, 2022•58 min•Season 1Ep. 36
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Episode description
Welcome to eCommerce Made Simple, with Jérôme de Guigné.
Amazon’s demand-side platform (DSP) has incredible reach and power to drive brand awareness and sales. But what’s the impact on total sales?
Join us as we talk to Max Hofmann from BidX about the importance of understanding your DSP campaigns’ effects on total sales.
We’ll cover how to analyse and measure those effects to ensure your campaign reaches relevant audiences and with the most purchasing potential.
Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar #AmazonAdvertising #AmazonBusiness
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