Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Bruce Daisley on Nudge: https://bit.ly/3Hv05EI Joy of W...
Nov 28, 2022•26 min•Ep 105•Transcript available on Metacast Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to get ...
Nov 21, 2022•28 min•Ep 103•Transcript available on Metacast Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks. Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailing-lis...
Nov 14, 2022•22 min•Ep 102•Transcript available on Metacast Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practi...
Nov 07, 2022•27 min•Ep 101•Transcript available on Metacast The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.ogilvy...
Oct 31, 2022•26 min•Ep 100•Transcript available on Metacast Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory. T...
Oct 24, 2022•21 min•Ep 99•Transcript available on Metacast Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone resili...
Oct 17, 2022•29 min•Ep 98•Transcript available on Metacast There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners. Just a heads up, this episode contains conversations about childhood...
Oct 10, 2022•27 min•Ep 97•Transcript available on Metacast I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Barnum Reddit ads: https://imgur.com/...
Oct 03, 2022•22 min•Ep 96•Transcript available on Metacast Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition. In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 S...
Sep 26, 2022•32 min•Ep 95•Transcript available on Metacast There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Sign up for the Nudge...
Sep 19, 2022•32 min•Ep 94•Transcript available on Metacast Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP Sign up for the Nudge ...
Sep 12, 2022•28 min•Ep 93•Transcript available on Metacast I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO Vanessa’s book: https://www.vanessabo...
Sep 05, 2022•25 min•Ep 92•Transcript available on Metacast I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU Dan Pink eventually says yes: https://imgur.com/a/X24SGBu Zoe’s website: https://www.zoechance.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mai...
Aug 29, 2022•30 min•Ep 91•Transcript available on Metacast You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Zoe’s website: https://www.zoechance.com/ Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY ...
Aug 22, 2022•22 min•Ep 90•Transcript available on Metacast At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Halo Effect Experiment Results: https://imgur.com/oV4REzq
Aug 15, 2022•22 min•Ep 89•Transcript available on Metacast As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https:/...
Aug 08, 2022•25 min•Ep 88•Transcript available on Metacast Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause. Try HubSpot for free: https://hubspot.sjv.io/jWq...
Aug 01, 2022•30 min•Ep 87•Transcript available on Metacast How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Question one: https://imgur.com/a/EmYmJPy Question two: https://imgur.com/DnrsQxV Question three: https://imgur.com/a/mZFmaoo Maddie’s book Change for Better:...
Jul 18, 2022•25 min•Ep 86•Transcript available on Metacast All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6...
Jul 04, 2022•22 min•Ep 85•Transcript available on Metacast Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agne...
Jun 20, 2022•31 min•Ep 84•Transcript available on Metacast Is there a good strategy to win in rock paper scissors? Apparently, there is. In this podcast, you’ll learn how habit moulding marketing has increased gym-goers, podcast listeners, and retirement savings. You’ll get a number of tips you can apply to your marketing, and, of course, the best strategy for winning at rock paper scissors. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list The Rock Paper Scissors paper: https://arxi...
Jun 06, 2022•23 min•Ep 83•Transcript available on Metacast I spent £50,000 on a marketing degree and didn’t learn a thing about behavioural science. I came into marketing unprepared, and a bit crap at my job. But behavioural science offered a solution. I learned how people make decisions, and I built better marketing to influence those decisions. One of the people I learned from is Katelyn Bourgoin, my guest on today’s show. Listen to learn the 3 nudges I wish I’d learned at business school. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's ...
May 23, 2022•21 min•Ep 82•Transcript available on Metacast Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us hate asking, yet people agree to requests more than we think. It’s a cracking episode covering everything from marketing strategy to workplace burnout. Don’t miss it. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Vanessa’s book: https://www.vanessabohns.com/ The Amazon link to Vanessa’s book: h...
May 09, 2022•22 min•Ep 81•Transcript available on Metacast When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself. Try HubSpot for free: https://hubspot.sjv.io/jWq...
Apr 25, 2022•26 min•Ep 80•Transcript available on Metacast Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with the same description are viewed differently, and the subconscious advantage every salesperson needs. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
Apr 11, 2022•19 min•Ep 79•Transcript available on Metacast Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman Barrett—who’s among the top one percent most-cited scientists in the world—explain why the debate is pointless. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-about-the-brain/
Mar 28, 2022•23 min•Ep 78•Transcript available on Metacast There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard brain”. It’s all bollocks. To debunk these marketing myths and give you everything you need to call bullsh*t, check out this episode with Lisa Feldman Barrett. Sign up to the Nudge Newsletter: www.nudgepodcast.com/mailing-list Lisa's book: https://lisafeldmanbarrett.com/books/seven-and-a-half-lessons-...
Mar 15, 2022•24 min•Ep 77•Transcript available on Metacast What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.com) to discuss his favorite marketing examples. We discuss the marketing genius behind Wordle, Bob Bob Ricard, meat-free diets, Ben Foster’s YouTube channel, NordVPN, and Jack Grealish’s socks. Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for the newsletter: https://www.nudge...
Feb 28, 2022•35 min•Ep 76•Transcript available on Metacast I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not all behavior science can be replicated effectively. Today, Jason Collins, a behavioral and data scientist, joins me to talk about just that. Listen and learn the nudges that don't work, how I lost email subscribers by testing a nudge, and how to apply behavior science effectively. Jason's blog: jasonc...
Feb 14, 2022•22 min•Ep 75•Transcript available on Metacast 
