Episode 47: Alex Lieberman (@businessbarista) shares top tips to tap into your Zone of Genius. Sourced from Matt Mochary’s The Great CEO Within: The Tactical Guide to Company Building and Gay Hendrick’s The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, discovering your zone of genius means evaluating your talents, skills, and your strengths. Then, perform an energy audit. Find out tasks that either give you energy or drain your energy. Following these tactics will help you ...
May 04, 2023•11 min•Transcript available on Metacast Episode 46: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) chat with Matt Mochary and Alexis d’Amecourt about motivation that is fear-based vs. joy-based, and how it can greatly affect your decision-making abilities. Then, an on-the-spot coaching session on Alex to determine what’s keeping him from success for The Plunge. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com Links: The Mochary Method Timestamps: (00:20): Intro (04:02): How the Mo...
May 02, 2023•47 min•Ep 46•Transcript available on Metacast Episode 45: Alex Lieberman (@businessbarista) admits he sucks at delegating but that doesn’t mean you should too. This Founder’s Journal is all about knowing when and how to delegate. It’s essential to every business leader because even if we want to do it all, trying to do it all could mean getting nowhere fast. Try these 2 tools to help you organize your tasks and delegation. Six levels of delegation: #1 - Order Taking #2 - Investigating #3 - Advising #4 - Supervised Autonomy #5 - Rule-based A...
Apr 27, 2023•16 min•Ep 45•Transcript available on Metacast Episode 44: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) get into the grind of creating content for their businesses and how much effort and consistency it really takes to generate followers and views. From one 60-Second Startup video, Alex amassed 150k followers. Then, Jesse reveals details of his new business venture where they talk about balancing multiple businesses as a serial entrepreneur. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew...
Apr 25, 2023•51 min•Ep 44•Transcript available on Metacast Episode 43: Giving feedback is crucial for every leader. But more often than not, feedback can be perceived as harsh criticism which can be detrimental to your business. Alex Lieberman (@businessbarista) shares with you 6 rules to giving constructive feedback that can be the keys to success to your team. #1 - Ask a lot of questions #2 - Come with a solution to every problem #3 - Show you care about the person and their goals #4 - Feedback giving is a two-way street #5 - Speak their language #6 -...
Apr 20, 2023•11 min•Ep 43•Transcript available on Metacast Episode 42: Alex Lieberman (@businessbarista) talks with Steve Gatena, founder of Pray.com – the #1 app for daily prayer and faith-based content. Steve shares his early dreams of playing professional football, only to be derailed by injuries. In a pivotal moment, he found his way into the niche aerial stock footage business where he would meet his mentor, Alan Purwin. At the peak of their success, Alan tragically died in a helicopter accident. Steve, again, was forced to pivot, eventually solace...
Apr 18, 2023•59 min•Ep 42•Transcript available on Metacast Episode 41: Every now and then you’ll get feedback from someone who thinks your business idea is a waste of time. What should you do? Alex Lieberman (@businessbarista) shares what to do when others try to discourage you from pursuing your dreams. #1 - Acknowledge Your Emotions #2 - Find The Silver Lining #3 - Help Them Help You #4 - Use It As Healthy Motivation Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com #TheCrazyOnes #Startups #Entrepreneur Listen t...
Apr 13, 2023•9 min•Ep 41•Transcript available on Metacast Episode 40: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) take an introspective look at how they manage the anxiety of starting a business, taking big swings, bold leadership, when to delegate, and when is it too late to start a business. Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@The...
Apr 11, 2023•54 min•Ep 40•Transcript available on Metacast Episode 39: If you’ve gotten to the stage where you can hire executive leaders on your team, hiring the right people can make or break your business. Alex Lieberman (@businessbarista) shares his 8 lessons over 8 years to help you build your senior leadership team. Lesson 1: Know The Game You’re Playing Lesson 2: Focus On Their Words, Not Delivery Lesson 3: Be Open-Minded, Be Humble Lesson 4: Senior People Are Multipliers & Divisors Lesson 5: Senior Leaders Are Costly Lesson 6: Trust Is Earned, N...
Apr 06, 2023•11 min•Ep 39•Transcript available on Metacast Episode 38: Alex Lieberman (@businessbarista) chats with Ankur Jain, Founder and CEO of Bilt Rewards, a loyalty program that helps you earn points on rent. They discuss Ankur’s early upbringing, catching the entrepreneurial bug, and how he applied the airline loyalty program to the rental market. Startup AMA: As a non-technical founder of a software company, how do I remove my blind spots and hire the right technical people? Send us an email and let us know what you think of the idea! thecrazyon...
Apr 04, 2023•1 hr 4 min•Ep 38•Transcript available on Metacast Episode 37: Founders, what if you could hire an agency that could write text-based content for your business? While there are plenty of services that help you with short-form videos, which is also important, text-based platforms get overlooked. Founders can spend vast amounts of time writing up content on their LinkedIn or Twitter. Alex Lieberman (@businessbarista) pitches a content agency idea that specializes in text-based platforms to give you back hours and hours of your time. Send us an ema...
Mar 30, 2023•22 min•Ep 37•Transcript available on Metacast Episode 36: Alex Lieberman (@businessbarista) brings you a special Wednesday edition of Founder’s Journal to share lessons from Bill Perkins’ Die With Zero. It’s a playbook on how to live life by maximizing enjoyment vs. maximizing wealth. Entrepreneurs can get caught up with racking up as many dollars as they possibly can but miss out on investing in experiential moments that can pay dividends over time. Here are the biggest lessons: Life is not a game of space invaders Experiences are investme...
Mar 29, 2023•26 min•Ep 36•Transcript available on Metacast Episode 35: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) look at the people behind some of the biggest business conferences today. If Alex and Jesse could start their own conference, what kind would it be and how would they start it. Also, should you avoid or embrace confrontation? Alex and Jesse discuss why confrontation can be beneficial even if it's uncomfortable. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Cra...
Mar 28, 2023•1 hr 5 min•Ep 35•Transcript available on Metacast Episode 34: Are you spending too much time on things that aren’t really growing your business? Alex Lieberman (@businessbarista) shares his take on the pros and cons of being a scrappy entrepreneur. Some of the common pitfalls every entrepreneur faces are often areas they think are important. Knowing when and how to spend your resources wisely can ensure you’re spending precious time in high leverage areas. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.c...
Mar 23, 2023•17 min•Ep 34•Transcript available on Metacast Episode 33: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) do another round of High, Low, Buffalo to catch up. Jesse shares how he’s been able to disrupt his meetings at Kahani to make them much more efficient and effective. Alex talks about his experience purchasing a Rolex watch, which leads him to go down the rabbit hole of the history behind Rolex and how they’ve become a timeless luxury brand. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.ch...
Mar 21, 2023•1 hr 3 min•Ep 33•Transcript available on Metacast Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers. Lin...
Mar 16, 2023•31 min•Ep 32•Transcript available on Metacast Episode 31: (Recorded 03/10/23) Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) react and unpack the news about Silicon Valley Bank and its collapse. Jesse goes into where banks fit in the entire financial ecosystem and how they relate to startups. Then, they go into some of the early lessons learned that could apply to business leaders. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube...
Mar 13, 2023•43 min•Ep 31•Transcript available on Metacast Episode 30: Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman (@businessbarista) has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not). #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy On...
Mar 09, 2023•15 min•Transcript available on Metacast Episode 29: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) catch up to talk about Jesse’s tips on unplugging when going on vacation. Then, the guys get into the incredible story of Sam Zemurray, the billionaire that built his fortunes in the banana business. Lastly, Alex and Jesse analyze Doola, a startup that aims to streamline the legal formation of companies. Links: Super Heroes Go In For The Plunge #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones ...
Mar 07, 2023•54 min•Ep 29•Transcript available on Metacast Episode 28: In this episode, Jesse Pujji (@jspujji) breaks down what a venture studio is, the pros & cons of a venture studio, and examples of successful studios that could be your source of inspiration. Then, Jesse shares what the future could look like for his very own venture studio, Gateway X. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew! Sign ...
Mar 02, 2023•7 min•Ep 28•Transcript available on Metacast Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts. Links: 7 things you...
Feb 28, 2023•54 min•Ep 27•Transcript available on Metacast Episode 26: It’s ok, you’re not alone. Today, Alex (@businessbarista) tackles the phenomenon that affects even the most prominent leaders today: imposter syndrome. Whether you’re an executive of a multinational corporation or small business owner, we’ve all dealt with it. Alex is here to share his thoughts on how he’s been able to manage the self-doubt that can creep up from imposter syndrome. Listen to this episode if you’re needing some help getting through those mental blocks. #TheCrazyOnes #...
Feb 23, 2023•16 min•Ep 26•Transcript available on Metacast Episode 25: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing how Rihanna built her businesses. From convincing Jay-Z to being a multi-platinum artist to establishing her fashion brand, Fenty Beauty, Rihanna has grown to be one of the most iconic figures today. Then, Jesse and Alex get into how to validate your business ideas, sharing insights and methods to ensure entrepreneurs properly test their idea to gauge if there’s a demand. #TheCrazyOnes #Startups ...
Feb 21, 2023•58 min•Ep 25•Transcript available on Metacast Episode 24: In this episode of The Crazy Ones, host Jesse Pujji (@jspujji) is sharing his seven biggest takeaways from launching GrowthAssistant, which celebrated its 2-year anniversary on February 10th. Listen to hear Jesse share some really sage advice on what to keep in mind when starting a new business. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning B...
Feb 16, 2023•7 min•Ep 24•Transcript available on Metacast Episode 23: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing product-market fit: how to find it, what to do when you don’t have it, and just how much you should actually worry about it. Then, Jesse and Alex jump into a discussion about billionaire Sir Richard Branson and his illustrious entrepreneurial career, his approach to starting new businesses that has made him so successful, and what we entrepreneurs can learn from his story. #TheCrazyOnes #Startups...
Feb 14, 2023•55 min•Ep 23•Transcript available on Metacast Episode 22: In this episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is walking you through why, when, and how to craft the perfect investor update, complete with advice from some very experienced investors. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram...
Feb 09, 2023•22 min•Ep 22•Transcript available on Metacast Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plun...
Feb 07, 2023•1 hr 2 min•Ep 21•Transcript available on Metacast Episode 20: In this special bonus episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is telling you everything you need to know about personal knowledge management. That’s right, Alex is breaking down and summarizing what he’s learned in a recent course he took called Building a Second Brain, all about knowledge management and how to make the most effective use of the information you consume. #TheCrazyOnes #Startups #Entrepreneur Watch The Crazy Ones here: https://www.youtube.com/...
Feb 02, 2023•21 min•Ep 20•Transcript available on Metacast Episode 19: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are breaking down the recent sale of Jesse’s first business, Ampush. From building the company in the early days, to making the decision to sell, to the actual negotiations and the emotional aftermath, Jesse and Alex dig into all of it. #TheCrazyOnes #Startups #Entrepreneur Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod (00:46) - Intro (04:50) - How Tinuity came to acquire Jesse’s company, ...
Jan 31, 2023•1 hr 15 min•Ep 19•Transcript available on Metacast Episode 18: Today, host Jesse Pujji (@jspujji) is bringing you a special bonus episode addressing a frequently asked question—how do you run a great team off-site? Listen to hear Jesse break down the fundamentals of running an impactful off-site with your team—from effective preparation, to what types of strategy sessions to hold, to the best team-bonding exercises. (00:00) - Intro (00:29) - Why you run an off-site (01:24) - How to run an effective strategic off-site (05:14) - What makes for a g...
Jan 26, 2023•9 min•Transcript available on Metacast 
