Summary This conversation delves into the various business strategies available to companies, emphasizing the importance of identifying the right strategy for individual businesses and effectively implementing it in marketing efforts. The discussion highlights that not all strategies are suitable for every business, and a tailored approach is essential for success. Takeaways Every business will have one of the five strategies. It's about identifying which of the five is the right one. Use it in ...
Mar 11, 2025•25 min•Ep 330•Transcript available on Metacast In this conversation, Xavier Rio discusses the transformative impact of generative AI on operational productivity and scalability. He emphasizes the importance of understanding the specific problems AI aims to solve and the value it brings to the organization. T akeaways Generative AI is crucial for productivity and scalability. Understanding the purpose of AI is essential. AI should not be implemented for its own sake. The focus should be on solving real problems. Content creation is a signific...
Mar 04, 2025•27 min•Ep 328•Transcript available on Metacast In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive. T akeaways Real-time data is essential for effective pricing strategies. Businesses should aim for a deep understanding of customer expectations. Data analysis should be conducted frequently, ideally in real-time. The 24-hour data limit is outdated for top...
Feb 25, 2025•30 min•Ep 327•Transcript available on Metacast Summary The conversation explores the expansive growth of the digital gaming industry, highlighting the diversity of gaming platforms and user experiences. takeaways The digital gaming industry is rapidly expanding. Different locations influence gaming preferences. PC gaming remains a significant segment. Mobile gaming is growing at a fast pace. User experience varies across different platforms. Chapters 00:00 Introduction to G2A and Marketing Journey 03:55 The Evolution of G2A's Business Model ...
Feb 18, 2025•30 min•Ep 326•Transcript available on Metacast Summary This conversation explores the evolving role of SEO in digital marketing, emphasizing the importance of collaboration and understanding its impact on business. The discussion also touches on future trends that will influence SEO strategies. takeaways If you are touching the website, you are doing SEO. Understanding your role in SEO is powerful. SEO contributes to long-term business support. Collaboration is essential for SEO success. Future trends will shape SEO strategies. SEO is not ju...
Feb 11, 2025•33 min•Ep 325•Transcript available on Metacast Two reasons to listen. Number 1: this is an awesome episode with a inspiring story Number 2: It's about #2 Summary: In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses how his side project evolved from a basic security camera poop detection system to a fully autonomous drone. He details the technical challenges of cr...
Feb 04, 2025•38 min•Ep 324•Transcript available on Metacast In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christopher also highlights Shopline's commitment to sustainability and its global expansion strategy, aiming to empower merchants in a competitive market. ...
Jan 28, 2025•31 min•Ep 323•Transcript available on Metacast Summary In this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on the upcoming Meet Magento Florida conference, emphasizing its importance in fostering community and collaboration within the Magento ecosystem. takeawa...
Jan 23, 2025•27 min•Ep 322•Transcript available on Metacast In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video...
Jan 21, 2025•27 min•Ep 321•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating e...
Jan 14, 2025•38 min•Ep 320•Transcript available on Metacast Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.
Jan 07, 2025•25 min•Ep 319•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact...
Dec 31, 2024•32 min•Ep 318•Transcript available on Metacast In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key performance i...
Dec 24, 2024•32 min•Ep 317•Transcript available on Metacast In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax complia...
Dec 23, 2024•30 min•Ep 316•Transcript available on Metacast The conversation at Shoptoberfest delves into various aspects of e-commerce, focusing on the unique shopping experience provided by Tmoo, the impact of gamification on consumer behavior, and the current trends in holiday spending. The discussion also highlights the competitive landscape of retail, identifying key players and market dynamics, while exploring the future of e-commerce and B2B opportunities. The speakers reflect on the evolving nature of consumer expectations and the importance of a...
Dec 21, 2024•21 min•Ep 315•Transcript available on Metacast In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards healthier...
Dec 17, 2024•32 min•Ep 314•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the ...
Dec 10, 2024•29 min•Ep 313•Transcript available on Metacast In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leverag...
Dec 03, 2024•34 min•Ep 312•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Chantal Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in marketi...
Nov 26, 2024•39 min•Ep 311•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea indus...
Nov 19, 2024•34 min•Ep 310•Transcript available on Metacast The conversation at Shoptoberfest explores various aspects of e-commerce, including the importance of community engagement, the role of photography in events, and the complexities of system integration. The guests discuss the significance of finding the right e-commerce platform, the challenges faced in B2B versus B2C markets, and the evolving landscape of e-commerce solutions. They emphasize the need for businesses to understand their unique requirements and the importance of having a solid sup...
Nov 17, 2024•41 min•Ep 309•Transcript available on Metacast In this enlightening conversation at Shoptoberfest, Brent Peterson and Brian Lang from Future Commerce delve into the evolving landscape of commerce, emphasizing the intersection of culture and commerce, the role of content creators, and the importance of understanding consumer behavior. They discuss the necessity of bringing transactions closer to decision points and introduce the concept of 'good friction' in the purchasing process. The conversation also touches on the impact of AI on commerce...
Nov 12, 2024•29 min•Ep 308•Transcript available on Metacast In this conversation, Brent Peterson and Scott Ohsman engage with Hani from Adorama, discussing the company's evolution from a traditional retail store to a leading e-commerce platform. They explore how Adorama has transformed into an experiential brand that prioritizes customer engagement and community building. Hani emphasizes the importance of leveraging technology and first-party data to enhance customer experiences and compete in a challenging market. The discussion also touches on the sign...
Nov 05, 2024•23 min•Ep 307•Transcript available on Metacast Summary In this episode of Talk Commerce, Brent Peterson interviews John Reagh, the CRO of Session AI, discussing the innovative use of behavioral AI in retail. John explains how Session AI helps retailers understand customer intent and improve conversion rates through real-time scoring and insights. The conversation delves into the differences between behavioral AI and generative AI, the impact of AI on retail discounts, and the importance of personalization in enhancing customer experiences. J...
Oct 29, 2024•21 min•Ep 306•Transcript available on Metacast In this episode of Talk Commerce, Ian Rowan, CEO of X-HOPPER, discusses the innovative role of AI in enhancing retail communication and customer experience. He emphasizes the importance of empowering store associates with real-time data and insights to improve sales and reduce theft. The conversation explores the differences in shopping patterns between the UK and the US, the significance of customer safety in retail environments, and the future plans for X-HOPPER's technology in the retail sect...
Oct 22, 2024•19 min•Ep 305•Transcript available on Metacast Unlock the secrets of Tax Receivable Agreements (TRAs) with financial whiz Andy Lee, founder and CIO of Parallax Capital. In this eye-opening episode of Talk Commerce, host Brent Peterson dives deep into the world of innovative tax strategies that are reshaping how businesses approach valuation and liquidity. Andy Lee, a prodigy who entered college at 15 and quickly rose through the ranks of the financial world, shares his journey and insights on: The basics of TRAs: What they are and why they m...
Oct 22, 2024•31 min•Ep 304•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season. takeaways Whiskers is known for the Litter-Robo...
Oct 17, 2024•28 min•Ep 303•Transcript available on Metacast This conversation delves into personal experiences, the influence of social media, cultural perspectives, and future trends. The speakers share insights on growth, societal impacts, and innovations shaping our world. takeaways Personal experiences shape our understanding of growth. Social media platforms like TikTok influence societal norms. Cultural perspectives vary significantly across different regions. Future trends in technology will continue to evolve rapidly. Innovations are crucial for ...
Oct 15, 2024•34 min•Ep 302•Transcript available on Metacast In this episode of Talk Commerce, Ashlie Marshall, CFO of Tier Level Digital Marketing, shares her insights on work-life balance, the importance of self-care, and defining success in both personal and professional realms. She discusses her journey into podcasting, the significance of client relationships in marketing, and the challenges of navigating business growth. Ashlie emphasizes the need for self-care and setting boundaries to maintain personal well-being while managing family and work res...
Oct 08, 2024•44 min•Ep 301•Transcript available on Metacast In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the complexiti...
Oct 06, 2024•26 min•Ep 300•Transcript available on Metacast 
