Isn’t Social Media all about finding followers? If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can’t help but agree. Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media. Listen in as he delivers a Masterclass in Twitter Networking–that’s right, there’s a lot of punch and positivity ...
Sep 20, 2022•49 min•Ep 220•Transcript available on Metacast What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok? You ask the question, “HOW?” and hope you get an answer. In today’s episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible. SPOILER ALERT: Luck was not involved…and that’s GREAT NEWS for everyone! In this episode of the podcast, I talk about: Wh...
Sep 13, 2022•21 min•Ep 219•Transcript available on Metacast Video isn’t just for TikTok and Instagram Reels anymore! LinkedIn may be one of the world’s most popular social platforms, but it’s still a hidden gem because of one major reason. The untapped potential of VIDEO. Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms. Livestream and LinkedI...
Sep 06, 2022•20 min•Ep 218•Transcript available on Metacast When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She’s delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations. Listen in as this advocate for women’s wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you ...
Aug 30, 2022•41 min•Ep 217•Transcript available on Metacast If the thought of sharing your ENTIRE life on social media doesn’t make you uncomfortable, then this podcast episode is NOT for you. But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don’t know where to draw the line, then you are my people! Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media loo...
Aug 23, 2022•18 min•Ep 216•Transcript available on Metacast Have you ever wondered what it’s like to go viral on social media? From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer. Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on so...
Aug 16, 2022•25 min•Ep 215•Transcript available on Metacast Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram) Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality. Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and inc...
Aug 09, 2022•38 min•Ep 214•Transcript available on Metacast Have you ever needed to take a pause, but worried about what would happen to your social media business if you do? I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). If you are anything like me, you have probably wondered if you will have a thriving business to come back to? Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpe...
Aug 02, 2022•23 min•Ep 213•Transcript available on Metacast Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity. Why? It tells you that you aren’t good enough, you aren’t ready yet or that what you have to say has already been said…and it’s already been said better than you can EVER say it. So why bother even moving forward when we have these diminishing thoughts in your head? According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you are hearing ...
Jul 26, 2022•36 min•Ep 212•Transcript available on Metacast If you are a social media strategist or social media manager this is for you! The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it’s time to think about raising YOUR prices. I’m not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I’ve already done the hard work for you. Listen in as I preview th...
Jul 21, 2022•3 min•Transcript available on Metacast Catch-all social media marketing tactics, tips, and tricks aren’t your cup of tea? Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision. My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it’s time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them. Listen in as she delivers the goods on what happens when marketers ...
Jul 19, 2022•35 min•Ep 211•Transcript available on Metacast Life Coaches Give Me Life! My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media. In your life coaching business, I want you to show up and shine on social too! But how? How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches competing...
Jul 12, 2022•18 min•Ep 210•Transcript available on Metacast Systems and processes aren’t sexy, but when implemented the RIGHT way, they can completely transform your business. But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time ( and money ) grabbing distraction. According to Audrey Kwan, founder of AJK Consulting, this doesn’t have to be your reality. In today’s episode she is going to help your relationship with systems and processes go f...
Jul 05, 2022•24 min•Ep 209•Transcript available on Metacast Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either… Because there’s massive potential for success on another (NEWER) platform: TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode. In this episode of the podcast, we talk about: The BIG change that disrupted Facebook advertising (...
Jun 28, 2022•30 min•Ep 208•Transcript available on Metacast Do y'all remember back in the day (I’m talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times! Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc. And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time in th...
Jun 21, 2022•23 min•Ep 207•Transcript available on Metacast Bumble. Hinge. Tinder. How many singles do you know who’ve been stuck on these so-called “fast dating” apps (for years!)? What if I told you there’s an easier way to find love? Matchmaking! But without the high professional fees. Because every matchmaker needs dates for their clients. In fact, demand is so high, Isabella Beham’s built an entire business recruiting dates for them. And in this episode, you’ll discover how this real life love scout is leveraging social media to grow it. In this epi...
Jun 14, 2022•23 min•Ep 206•Transcript available on Metacast Lights! Cameras! Action! Ready for your brand photoshoot? If you’re like me, posing for the camera is no simple task. The facial expressions piece always trips me up. The result? My brand image is never quite perfectly polished — and even a little goofy sometimes. But you know what? That’s ok! Because you want to show up in photos the same way you do IRL. In fact, it’s one of the biggest compliments I get from clients. Want more tips? Then listen up for Shannon Claire’s pro list of do’s & don’ts...
Jun 07, 2022•31 min•Ep 205•Transcript available on Metacast Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing. That’s why community is essential to your social media ...
May 31, 2022•16 min•Ep 204•Transcript available on Metacast Wanna know the secret of the most successful agencies? They don’t chase new clients. Because they know where the REAL gold mine is: their current clients. Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor's inspiration for pivoting from digital marketing to client management agency What is a client account mana...
May 24, 2022•19 min•Ep 203•Transcript available on Metacast You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you’re not a natural writer? I’m with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple’s list of top-100-rated marketing podcasts, y’all!). But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder Brittany Rin...
May 17, 2022•25 min•Ep 202•Transcript available on Metacast 3 words: Micro. Video. Content. It’s the name of the game on social media right now. But what if you’re “not a video person”? Good news… You don’t have to be a natural-born video star to crush it on TikTok. And pretending won’t work ( plus, will drain your energy ). Instead, do what I do: play to your strengths. I’m a talker, so talking-head-style videos are my thing. Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world — t...
May 10, 2022•23 min•Ep 201•Transcript available on Metacast That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it. And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they’ve encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you’ll hear my 7 biggest mark...
May 03, 2022•29 min•Ep 200•Transcript available on Metacast You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? “Modern social media queen” Becca Booker’s here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels. In this episode of the podcast, we talk about: How Becca went from custom coding her MySpace profile in middle school to running a profitable s...
Apr 26, 2022•26 min•Ep 199•Transcript available on Metacast Most new social media managers find clients on job marketplaces. But if you don’t have hours to burn competing for contracts… …try a paid course. That’s where I’ve found some of my best clients — clients who can afford my services. My secret to standing out? You’re gonna laugh! My husband loves to tease me about this: I’m the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my business!). Try it! ...
Apr 19, 2022•16 min•Ep 198•Transcript available on Metacast What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for tur...
Apr 12, 2022•27 min•Ep 197•Transcript available on Metacast Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU? What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be ( before you started your own business )? YOU CAN! Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media. In this episode of the podcast, we talk about: How Kris built a busines...
Apr 05, 2022•30 min•Ep 196•Transcript available on Metacast If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you? Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with your own tales in this week’s episode. In this episode of the podcast, I talk about: How to stand out on social media when competition is steep and engagement declin...
Mar 29, 2022•12 min•Ep 195•Transcript available on Metacast Daunted by starting your first podcast? Trust me, it’s much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called “gurus” made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out. All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey. Meet my dear friends and the founde...
Mar 22, 2022•43 min•Ep 194•Transcript available on Metacast Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That’s why it’s so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week’s show. In this episode of the podcast, we talk about: What exactly SEO is and why you need it SEO for...
Mar 15, 2022•30 min•Ep 193•Transcript available on Metacast Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I’d kept posting whenever “I felt like it.” That willy-nilly approach got me nowhere. And I see it stunt online business owners’ growth on social media. ALL. The. Time. That’s why I’m here today to teach you how to kick it to the curb. In this episode of the podcast, I talk about: How busy onl...
Mar 08, 2022•18 min•Ep 192•Transcript available on Metacast 
