Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It’s exhausting , right? Even worse? You lose yourself along the way — and the plot. Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week’s episode for all the deets. W e talk about: Why I've been stalking his social media strategy for years The #1 SHIFT behind Travis' explosive growth on Inst...
Mar 01, 2022•27 min•Ep 191•Transcript available on Metacast YouTube is 🔥 y'all! How do I know? ✔ It’s been instrumental in building my reputation as a social media expert. ✔ It’s helped me attract loyal fans & NEW clients. ✔ It’s even where I met my husband! How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week’s episode. So listen up! In this episode of the podcast, we talk about: Trena's sage advice for getting started with YouTube How Trena first discover...
Feb 22, 2022•29 min•Ep 190•Transcript available on Metacast You don’t have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you’re burned out after spending 6+ hours on just one post. Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms? In this episode of the podcast, I talk about: 5 lessons you need to know as you're growing your biz on social media, so you can set yourself up for success Why likes and comments aren't th...
Feb 15, 2022•19 min•Ep 189•Transcript available on Metacast Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He admits social media has a problem & shares what you should do INSTEAD of going dark. In this episode of the podcast, we talk about: The REAL problem with social media right now Why posting consistently is only a small part of building your brand with social media The reason his agency cringes when clients ask for ...
Feb 08, 2022•22 min•Ep 188•Transcript available on Metacast Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right? Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media. In this episode of the podcast, we talk about: Why Allie believes traditional marketing is dead The origin story behind the name of her humor-driven agency,...
Feb 01, 2022•27 min•Ep 187•Transcript available on Metacast Spending hours creating fresh content for social media? Stop. Because that’s not how to grow your audience anymore. Discover how to get better results with less content using the “Digital Brain” social media strategy in this week’s episode. In this episode of the podcast, I talk about: The algorithmic shift that's making social media easier for business owners in 2022 How long your Facebook lives should be to attract views and engagement (hint: not what you'd think!) The surprising (& shocking) ...
Jan 25, 2022•19 min•Ep 186•Transcript available on Metacast Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? DITCH ‘EM! If anyone can show you how — it’s Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week’s episode. In this episode of the podcast, we talk about: What a virtual assistant (VA) is & what they do How Abbey pivoted from the corporate world to booked-out VA in just months (while on mater...
Jan 18, 2022•32 min•Ep 185•Transcript available on Metacast The one thing LinkedIn has that no other platform does? Your list of qualified leads. All you have to do? Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform ( without being sales-y ) on the show. In this episode of the podcast, we talk about: The BIGGEST problem with cold selling LinkedIn solves. #1 advantage LinkedIn has over ALL other social platforms. Brynne's strategy for guardin...
Jan 11, 2022•34 min•Ep 184•Transcript available on Metacast Attention passion-led, online business owners: If you’re looking for… …personal & professional growth… …BUSINESS GROWTH… …& to make a difference in professional lives in 2022… …then LinkedIn is the platform for YOU. With nearly 800 million members, opportunities abound. Leverage them with these 7 trends. In this episode of the podcast, I talk about: How LinkedIn is differentiating itself from Facebook (hint: data...) LinkedIn's AI-driven tactic for squashing cold DMs and spam bots on the platfor...
Jan 04, 2022•16 min•Ep 183•Transcript available on Metacast Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. Then this episode is for YOU. Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice. In this episode of the podcast, we talk about: How Eleanor overcame her imposter syndrome (& you can too!) Eleanor's brand architecture for building authority and followers via so...
Dec 28, 2021•33 min•Ep 182•Transcript available on Metacast You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP. If this is you… you need to listen to today’s episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. In this episode of the podcast, I talk about: Why you don't need new content (you need THIS instead) How to figure out the role social media plays in your business 3 boundaries you must set in order to g...
Dec 21, 2021•22 min•Ep 181•Transcript available on Metacast Who are you? That’s what clients wonder when considering your brand—ESPECIALLY if you’ll be coaching them through life-changing transformations. And a lot of liking and trusting someone (be it a person or business) comes down to values. Discover how to define and speak your brand’s values in this week’s episode. In this episode of the podcast, I talk about: Why sharing your brand values is good for your business #1 reason business owners struggle with speaking up about their values How to be soc...
Dec 14, 2021•14 min•Ep 180•Transcript available on Metacast “How am I ever going to master every social platform? I’ve got a business to run!” Is this you? Take a deep breath. Because you’re not alone. Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE! In this episode of the podcast, I talk about: My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain...
Dec 07, 2021•18 min•Ep 179•Transcript available on Metacast What do you think it takes to grow from freelancer to agency? 50k? Megawatt charisma? Social media subject matter expertise? None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC). In this episode of the podcast, we talk about: How Nicole started ( & grew ) a social media agency after being laid off because of COVID. Why the first step to becoming an agency owner starts with this shift. Freelancer vs. agency:...
Nov 30, 2021•26 min•Ep 178•Transcript available on Metacast There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror. How can you stay relevant? Use these 6 tactics to harness the shifting tides of social media in 2022. In this episode of the podcast, I talk about: 4 trends for social media marketers and business owners to watch in 2022. The simple tactic TikTokers are using to blow up right now ( & you can too ). Short vs. long content: what's winning in 20...
Nov 23, 2021•22 min•Ep 177•Transcript available on Metacast Is work-life balance a myth? It depends on how you define it. And if you’re like a lot of business owners, your expectations could leave you burnt out and unhappy. Serial entrepreneur Stacy Tuschl joins me on this week’s episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic). Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now. In this episo...
Nov 16, 2021•25 min•Ep 176•Transcript available on Metacast Platforms change, but the key to selling (without being salesy) stays the same… At least if you ask Antonio Thornton. He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform. How does Antonio do it? Listen to today’s episode to find out (& get h...
Nov 09, 2021•35 min•Ep 175•Transcript available on Metacast A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. But the competition is STEEP. How can you set yourself apart? Listen to today’s episode of the podcast for the 5 keys to your business growth in 2022 (whether that’s getting more clients or up-shifting into a fully staffed agency). In this episode of the podcast, I talk about: The #1 skill you need to master heading into 2022 to own the latest plat...
Nov 02, 2021•19 min•Ep 174•Transcript available on Metacast Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. What is TikTok? And why is it so great for passion-led business owners? Listen to this week’s episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. In this episode of the podcast, I talk about: Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business). 3 features that se...
Oct 26, 2021•13 min•Ep 173•Transcript available on Metacast How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you? Start by optimizing your profile. Find out how in this week’s episode of the podcast. In this episode of the podcast, I talk about: The 3 W's of a high-performing social media profile. #1 question to ask to generate dozens of social media posts. Why the little details matter for attracting (& converting) your target audience with your social profiles. ...
Oct 19, 2021•14 min•Ep 172•Transcript available on Metacast Exhausted from trying to create original content for EVERY. Single. Platform? Well, stop now. Because you’re about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you’ll do it too ( the smart way ) after listening to this week’s episode. In this episode of the podcast, I talk about: Your #1 consideration before creating content, so you get the most bang for your buck. 3 strategic ways to slice, dice, and reuse your content. Over. And Over. Aga...
Oct 12, 2021•15 min•Ep 171•Transcript available on Metacast Starting (and growing) your online biz doesn’t have to feel like you're handcuffed to the keyboard. There’s an easier way… Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business. In this episode of the podcast, we talk about: Your 20-minutes-a-day strategy for engaging with your online audience. How to let go of the content creation reins (and ensure it stays on voice)...
Oct 05, 2021•37 min•Ep 170•Transcript available on Metacast Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform ( without singing and dancing! )? Rebecca Simon was in the same boat. Then she exploded. To 25k followers. How’d she do it? Listen to today’s episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok. In this episode of the podcast, we talk about: How to leverage the skills from your 9-5 job into a profitable online business What to do when you've g...
Sep 28, 2021•35 min•Ep 169•Transcript available on Metacast If you’ve been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)... ...Because you’ve been to too many online marketing events already this year... ...Because your brain can’t handle another tip or resource or hack... ...Because you’re sick of learning how to grow your biz online AND then doing nothing… ...then you need to listen to today’s interview with Lanie. In this episode of the podcast, we talk ab...
Sep 21, 2021•19 min•Ep 168•Transcript available on Metacast How do you own your client’s voice on social media? Or keep your own brand voice consistent across all your social channels? Copy stalking. This tactic has rocketed our clients’ social media engagement and conversions. It’s flooded our inbox with referrals. It drives everything we do at the agency. And it’ll make your life 180% easier. Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down cop...
Sep 14, 2021•31 min•Ep 167•Transcript available on Metacast Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start. If you’re considering diving into the world of Facebook Ads, you’ve got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don’t want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it. The good news? You don’t have to start from 0. In this episode ...
Sep 07, 2021•20 min•Ep 166•Transcript available on Metacast For years, I’ve rooted for Fanbooster (formerly Social Report) and in this episode, I’m breaking down why it’s no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the podcast, I talk about: The challenges I was having with Fanbooster What I looked for in other tools A few tools I tried that didn’t work for me Why I chose Sendible as the best fit social media management...
Aug 31, 2021•19 min•Ep 165•Transcript available on Metacast Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it. But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions? In this episode of the podcast, we talk about: What Stoicism is and how we can apply it in business Navigating differing opinions online How t...
Aug 24, 2021•31 min•Ep 164•Transcript available on Metacast Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business. In this episode of the podcast, we talk about: The importance of a...
Aug 17, 2021•24 min•Ep 163•Transcript available on Metacast There is so much value in outsourcing your social media, but how do you know if you’re ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you’re outsourcing to the right person and you’re both set up for success. In this episode of the podcast, I talk about: The value of outsourcin...
Aug 10, 2021•19 min•Ep 162•Transcript available on Metacast 
