Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads still can’t be wildly effective for your business. Yes! Even with the iOS updates! Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. In this episode o...
Aug 03, 2021•33 min•Ep 161•Transcript available on Metacast Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It’s a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow ...
Jul 27, 2021•19 min•Ep 160•Transcript available on Metacast The news heard ‘round the social media marketing world is that Instagram is no longer “just a photo sharing app” and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they’ll be forced to start using video. Before you panic, I’m sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media ma...
Jul 20, 2021•27 min•Ep 159•Transcript available on Metacast Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There’s a distinct difference in energy between live streaming and a typical static post that can’t be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. In this episode of ...
Jul 13, 2021•30 min•Ep 158•Transcript available on Metacast Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you’re still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you’re an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you’re gonna have to put yourself out there and be proactive about the process. So how do ...
Jul 06, 2021•28 min•Ep 157•Transcript available on Metacast People are naturally wired to connect with one another through story and today we’re discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! We’re uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward. In this episode of the podcast, we talk about: How storytelling differs from a content strategy The first s...
Jun 29, 2021•35 min•Transcript available on Metacast Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer’s journey when creating social media content for your launch. In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer. In this episode of the p...
Jun 22, 2021•12 min•Ep 155•Transcript available on Metacast Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create “content buckets” or rotate between a handful of content types. While that’s a step forward, it still doesn’t solve the problem of endlessly creating content that never moves the needle forward. You’ve just given them labels. So how do you really make sure that the social media content you create grows your audience and your business? I’m sharing a more ...
Jun 15, 2021•19 min•Transcript available on Metacast If you’re currently a freelance social media manager, you might be wondering what’s the next step ? How can you expand your business when you’re only able to manage so many clients? An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I’m able to spend my time, and it can do the same for you too! I’m sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. In this...
Jun 08, 2021•18 min•Transcript available on Metacast The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. In this episode of the podcast, we talk about: What you should focus on if you only have a few hours a week for socia...
Jun 01, 2021•43 min•Transcript available on Metacast It’s time to talk about TikTok! It’s one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business? In this episode of the podcast, I talk about: The pros and cons of TikTok as a user and content creator How being on tikto...
May 25, 2021•16 min•Transcript available on Metacast The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you. We talk about: The first thing to think about as you start to create content in batches How to...
May 18, 2021•29 min•Ep 150•Transcript available on Metacast 3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don’t have to follow the trends. What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you’ve been too nervous to ratt...
May 11, 2021•34 min•Transcript available on Metacast Grab your notebook and a pen because you’re going to want to take notes for today’s episode. I’m taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson. We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values. In this episode of the podcast, I talk about: What the Marketing Messaging Matrix ...
May 04, 2021•15 min•Transcript available on Metacast Being intentional about social media is much more than just scheduling your Instagram posts. It’s about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing he...
Apr 27, 2021•36 min•Transcript available on Metacast Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content. To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving ...
Apr 20, 2021•51 min•Transcript available on Metacast This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand y...
Apr 13, 2021•12 min•Transcript available on Metacast If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. This week we talk with Sara Fra...
Apr 06, 2021•22 min•Transcript available on Metacast Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see. Cara Rice knows exactly what it’s like to be stuck hiding behind a “business guise” and showing...
Mar 30, 2021•25 min•Transcript available on Metacast There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it’s my job to explore these new platforms and today we’re discussing everything about Clubhouse. In this episode of the podcast, I talk about: Exactly what Clubhouse is and t...
Mar 23, 2021•16 min•Transcript available on Metacast The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show u...
Mar 16, 2021•27 min•Transcript available on Metacast Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think. Today we’re having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, in...
Mar 09, 2021•18 min•Transcript available on Metacast 7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It’s been quite the transformation and journey! And while it looks all glamorous from the outside you don’t always see the behind the scenes ups and downs of my business which I’ll be sharing with...
Mar 02, 2021•18 min•Transcript available on Metacast There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I’m excited for you to listen to this week’s interview with c...
Feb 23, 2021•23 min•Transcript available on Metacast For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic aud...
Feb 16, 2021•29 min•Transcript available on Metacast A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who ar...
Feb 09, 2021•16 min•Transcript available on Metacast Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner. In this episode of the...
Feb 02, 2021•33 min•Transcript available on Metacast Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren’t getting any real results. So what’s the best way to use social media without being stretched too thin and still be effective? In this episode of the podcast, we talk about: How Toni went from a certified yoga in...
Jan 26, 2021•28 min•Transcript available on Metacast While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. This week, we’re sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn. Tune in to learn: Why you shouldn’t focus on your job title and what to focus on instead Why leaning on your past job history isn’t the best strategy How to think about making new connections A huge perk to joining the LinkedIn Ch...
Jan 19, 2021•17 min•Transcript available on Metacast It’s the question on everyone’s mind… Should I be using Instagram Reels in my business? Well, the answer isn’t as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn’t make much sense to get into Reels. So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions....
Jan 12, 2021•13 min•Transcript available on Metacast 
