This month, we’re talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk about: How to get build your profile to attract the RIGHT people The best way to encourage engagement on LinkedIn What you should be focused on for LinkedIn Success …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and es...
Jan 05, 2021•36 min•Transcript available on Metacast Over the past few years, I’ve seen my students and clients reach their goals faster and with less energy. ➡️ They’re posting less and getting more results. ➡️ They’re connecting with quality people (and they’ve left the vanity numbers behind). ➡️ They’re having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn. In this episode of the podcast, I talk about: Some of the BIG changes LinkedIn made this year 7 reasons to consider LinkedIn Ma...
Dec 29, 2020•14 min•Transcript available on Metacast Social media is changing rapidly and we’re going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? In this episode of the podcast, I talk about: What changes social media saw in 2020 A few predictions for what 2021 will look like How brands can stay relevant and fresh How my company is pivoting this year …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media ...
Dec 22, 2020•27 min•Transcript available on Metacast The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business? In today’s episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. We talk about: How Sue landed on her niche How she’s able to support her business by using her intuitive gifts How Sue’s business has grown since joining the Mentorship Program …and more! About the Guest Sue Ellis-Saller is...
Dec 15, 2020•27 min•Transcript available on Metacast Social media as a career barely excited 10 years ago. It’s really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new? Today on the podcast, Leanne Knight shares her journey towards building a social media career. In this episode, we talk about: How Leanne transitioned from coding to social media Her advice for new ...
Dec 08, 2020•25 min•Transcript available on Metacast As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? In today’s episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. In this episode of the podcast, we talk about: Lyndsay’s quarterly approach to editorial calendar planning Which marketing metrics relate to the different pieces of the funnel Why Lyndsay joined the mento...
Dec 01, 2020•35 min•Transcript available on Metacast The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than. So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, mark...
Nov 24, 2020•27 min•Transcript available on Metacast Sales funnels, marketing, and advertising are crucial to your business’s success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don’t need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want! In this podcast episode, we share: Why Jennifer views Facebook Ads as a tool and her approach for lead magnets The importance of understanding wh...
Nov 17, 2020•33 min•Transcript available on Metacast What’s the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind. Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you’re human just ...
Nov 10, 2020•25 min•Transcript available on Metacast It’s no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it’s not too late to take steps now to weather whatever storm the 2020 election brings! Listen in and learn why it’s important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that com...
Nov 03, 2020•12 min•Transcript available on Metacast If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you’re not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what’s not working, and so much more! In this podcast episode, we share: Why metrics matter in social media ...
Oct 27, 2020•40 min•Transcript available on Metacast Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money. Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business! In this podcast episode, we share: Why Mag...
Oct 20, 2020•30 min•Transcript available on Metacast Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space. Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you’ve been wondering how local businesses can promote offers on social media, how local businesses can stand out and ...
Oct 13, 2020•20 min•Transcript available on Metacast Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication with customers will always be a top priority, and how being “customer-obsessed” can help gain the trus...
Oct 06, 2020•18 min•Transcript available on Metacast Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he’s been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients! In this podcast episode, we share: How Joe created podcast episodes from ...
Sep 29, 2020•33 min•Transcript available on Metacast Ever feel like you’re showing up in all the social media scenes but you’re still not booking as many clients as you want or your business isn’t growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the “no new content” strategy can create the engagement you’re looking for! In this podcast episode, we share: Why your podcast and business must be aligned if you w...
Sep 22, 2020•30 min•Transcript available on Metacast 2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you’re leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now! In this podcast episode, I share: Why you want to start with the end in mind when building your social media strategy The power of knowing your preferences and crea...
Sep 15, 2020•28 min•Transcript available on Metacast When’s the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you! In this podcast episode, we share: Why Nikki believes “Creating Curiosity” is a crucia...
Sep 08, 2020•28 min•Transcript available on Metacast Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again! In this podcast episode, we share: What to consider when creating your ...
Sep 01, 2020•28 min•Transcript available on Metacast If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours! In this podcast episode, I share: Pros of having multiple Instagram accounts Cons of managing multiple Instagram acco...
Aug 25, 2020•12 min•Transcript available on Metacast Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients a...
Aug 18, 2020•29 min•Transcript available on Metacast Social media’s not going anywhere anytime soon so why not leverage the most popular platforms to build the business you’ve been dreaming about? Gertrude “Gee” Nonterah knows what it’s like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that’s already looking for you! In this ...
Aug 11, 2020•36 min•Transcript available on Metacast Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve! In this podcast episode, I share: How to know if you’re making calls with an employee mindset or boss mindset My 5 Point Sales Call Strategy: 1- Guide the Call 2- Ask Questions 3- Position Yourself as an Expert 4- Allow for Follow Up Questions 5- Ask for the Sale Details about...
Aug 04, 2020•16 min•Transcript available on Metacast Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more! In this podcast episode, we share: How Kendra used Facebook groups to grow her business Kendra’s approach to posting on s...
Jul 28, 2020•29 min•Transcript available on Metacast Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That’s the power of conversion copy. Chances are if you need to increase your business’s profit, you need to up your conversion copy game. Prerna Malik joins me to discuss what conversion copy is, her “4 S” strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more! In th...
Jul 21, 2020•28 min•Transcript available on Metacast I recently posted insightful tips I wish I’d known when I first started my business, and now I’m adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you! In this podcast episode, I share: The benefits of using online tools for your business Favorite online tools for branding Recomme...
Jul 14, 2020•24 min•Transcript available on Metacast Can you believe we’re halfway through 2020? Is your business where you want it to be? Whether you’re just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I’d followed when I began my own social media business! In this podcast episode, I share: 1: Start with your WHY 2: Choose an angle: It doesn’t have to be a niche! 3: Dive in with both feet 4: Practice copywriting 5: Focus on reporting and strategy 6: Hire a mentor 7: Talk more a...
Jul 09, 2020•30 min•Transcript available on Metacast Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking “tell me more” and how to have necessary conversations so we can keep moving for...
Jun 30, 2020•34 min•Transcript available on Metacast Have you noticed Facebook’s latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges. For this episode, I’m sharing Lesson 1 from Module 8 of the Savvy Social School’s new Facebook Savvy Course. I discuss important questions that’ll help you determine if you’re truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it’s okay to think twice before you become the ...
Jun 23, 2020•15 min•Transcript available on Metacast We’ve all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn’t mean it has a clear message. Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty! In this podcast episode, we share: What inspired Christi to shift her social medi...
Jun 16, 2020•20 min•Transcript available on Metacast 
