Does social media marketing make you smile or make you stress? If you’re stressing, you’re definitely not alone and thankfully, there’s hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it’s important to include some fun in your strategy! In this podcast episode, we share: How Disney helped Annie learn how to navigate Corporate America Annie’s experience of leaving the film industry to starting he...
Nov 14, 2019•30 min•Transcript available on Metacast If you’re a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can’t just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Today we’re going to talk about how to successfully create that 5-10lb social media post. In this podca...
Nov 07, 2019•19 min•Transcript available on Metacast Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It’s easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understanding your mentality around social media, and how to get past your fear about posting and networking! I...
Oct 31, 2019•30 min•Transcript available on Metacast As an entrepreneur or business owner, you’ve probably heard that it’s super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit commun...
Oct 24, 2019•25 min•Transcript available on Metacast When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you’re in the short term “seedling stage”, or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more! In this podcast episode, I share: What the seedling stage or “short term stage” of...
Oct 17, 2019•15 min•Transcript available on Metacast In this podcast episode, we share: How Kessley got into the intuitive life coach path How Kessley helps clients tap into their own intuition to create a life and a business they love Kessley’s strategy for nurturing your Instagram inbox and reaching out with intention Why you should let go of any fear about Instagram’s algorithms and focus on the endless possibilities Instagram provides How to create a message that resonates with your audience based on what excites you Tips for managing social m...
Oct 10, 2019•31 min•Transcript available on Metacast Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you’re a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process! In this podcast episode, we share: Rachael’s background and where she ge...
Oct 03, 2019•36 min•Transcript available on Metacast Chances are if you feel the need to delete your social media apps, it’s because you feel overwhelmed by it or think you’re spending too much time on it. The good news is you’re not alone! Research shows habitual social media use is common so I’m sharing 4 easy steps to help you reclaim your control over social media! In this podcast episode, I share: Step 1: Figure out your relationship with social media. Step 2: Turn off your notifications instead of deleting your apps. Step 3: Get in the habit...
Sep 26, 2019•17 min•Transcript available on Metacast Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted Helen to a c...
Sep 19, 2019•39 min•Transcript available on Metacast I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! In this podcast episode, we share: Podsights’ background and what Podsi...
Sep 12, 2019•19 min•Transcript available on Metacast No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I’ve invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or losing clients! In this podcast episode, we share: What happened with the Social Report tool and how ...
Sep 05, 2019•19 min•Transcript available on Metacast Writing a book is one thing; marketing a book is a whole different ball game. Whether you’re ready to launch a finished book or looking for inspiration to finally put pen to paper, Jodi Brandon joins me to share valuable insight on how to reach your target market and increase your connections! In this podcast episode, we share: How Jodi got started with book marketing Advice for those thinking about writing a book Suggestions for using social media to get feedback for your book The difference be...
Aug 29, 2019•31 min•Transcript available on Metacast Raise your hand if you’re an introvert! I’m actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you’re not an introvert, chances are you’ve had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how to find your place in the online world! In this podcast episode, we share: How Heidi’s coaching bus...
Aug 22, 2019•28 min•Transcript available on Metacast Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/ In this bonus episode, I'm sharing my thoughts and what I learned while attending this event. Links: https://www.shepodcasts.live/ https://www.dcpodfest.com/ This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School : Everything you need to increase visibility, growth, an...
Aug 19, 2019•11 min•Transcript available on Metacast Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you’ve ever been frustrated with social media to the point of thinking it’s just not for you, don’t worry—you’re not alone. Thankfully, there is hope and I’ve got 3 key ways to grow your social media audience! In this podcast episode, I share: Key 1: You must have the right mindset in order to grow your social media audience Key 2: Consistency, consistency, consistency; have good habits and show...
Aug 15, 2019•17 min•Transcript available on Metacast From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more! In this podcast episode, we share: How and why Shayla became an entrepreneur Why Shayla started #BlackGrlBoss How Shayla differentiated her brand by focusing o...
Aug 08, 2019•31 min•Transcript available on Metacast As an entrepreneur it’s common to feel like you have to do everything yourself and that’s simply NOT TRUE! It’s so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life! In this podcast episode, we discuss: How Ashley got started as an entrepreneur and what clients she works with now Different challenges social media...
Aug 01, 2019•20 min•Transcript available on Metacast Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients! In this podcast episode, we share: Maggie’s journey into the world of email marketing How Maggie uses social media to build relationships with clients Why Maggie only uses DMs to develop connections vs. sales p...
Jul 25, 2019•38 min•Transcript available on Metacast Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you’re used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience! In this podcast episode, I share: Why you should look at and be able to understand your social media numbers The importance of being able to view your numbers retroactively The impact of Instagram stories, videos, and giveaways Why you s...
Jul 19, 2019•14 min•Transcript available on Metacast It’s so easy to worry about your stats on social media and get lost in vanity metrics. Instead of worrying about how many likes or followers you’re getting, it’s better to just focus on taking action and allowing yourself to just “Create and Go!” In this podcast episode, we share: Why Alex’s first blog failed and the lessons he learned The importance of focusing on how you can help others through your business Alex’s social media experience before and after using Pinterest Recommendations for us...
Jul 11, 2019•27 min•Transcript available on Metacast We’re all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles! In this podcast episode, we discuss: How Jereshia transitioned from the corporate world to the coaching world Why Jereshia believes it’s importan...
Jul 04, 2019•37 min•Transcript available on Metacast Should you even spend money on social media? How do you know when you need to outsource social media tasks? And how much of your budget should go into marketing overall? In this week’s podcast, I sat down with Nechelle Bartley to answer some of these questions! We talked about: How to create a business plan The importance of knowing when to invest in marketing What your first business investment should be When NOT to invest in ads I also invite you to join me for my upcoming webinar: Why Your So...
Jun 20, 2019•26 min•Transcript available on Metacast How do you grow your audience on social media without ads? The key is networking! I’ve used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your “thing.” Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners, connect...
Jun 13, 2019•30 min•Transcript available on Metacast A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you’re staying top of mind with your connections and potential clients. In this podcast episode, we discuss: How Maddy’s social media strategy impacted her freelance business Maddy’s advice for getting testimonials on LinkedIn Tips for posting content and using direct messages on LinkedIn How Maddy balances being multi-passionate with...
Jun 06, 2019•24 min•Transcript available on Metacast For this special anniversary episode I’m coming clean: sometimes I get things right and sometimes I mess up. After all, I’m human and I’m constantly learning what works for me and what doesn’t. I’m excited to share how I’m taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy! Here are the 7 Ways I simplified My Business: Reduced my client load Reduced the size of my team Outsourced my writing Outsourced some more admin tasks Switched to...
May 30, 2019•33 min•Transcript available on Metacast Graphic design is a term you may not necessarily associate with social media. Alexa Taylor joins me to discuss how graphic design can easily elevate your brand and your business. She shares why consistency is key as well as simple strategies to help you connect with your clients! In this podcast episode, we talk about: What branding entails and the impact of graphic design How to showcase your work on social media What it means to have a curated look and how to achieve this style The importance ...
May 23, 2019•20 min•Transcript available on Metacast I like to compare social media to dating because both require multiple steps before you can build a solid relationship. However, instead of taking baby steps, a lot of business owners often use social media to go straight for the final step of proposal or marriage—asking for money or commitment much too quickly. Today, I’m sharing why you absolutely shouldn’t skip those crucial baby steps—and what those steps look like— when building connections online! In this podcast episode, I share: Why you ...
May 16, 2019•10 min•Transcript available on Metacast I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you’re a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game! In this podcast episode, we share: How and why Jamie began her marketing business The challenges of transitioning from web design to marketing The power of using ...
May 09, 2019•21 min•Transcript available on Metacast Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I’m totally excited to talk with Sarah about her inspirational lifestyle blog “Yes and Yes”, and how she manages to use writing to connect with others and share content that supports what she values most. In this podcast episode, we share: How and why Sarah began her blog Why Sarah believes blogging works for her The power of having a mindset to “Keep going” How...
May 03, 2019•25 min•Transcript available on Metacast We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you’ve got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you’re new to the online world or an introvert like me! In this podcast episode, we share: How and why Abby transitioned from teaching to content marketing How Abby used Facebook groups to gro...
Apr 25, 2019•26 min•Transcript available on Metacast 
