Seth Godin's Startup School

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Episodes

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Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

Episodes

Distinct and Direct

On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth shares a technique to get an appointment with impossible to reach top decision makers, discusses why it’s better to act like you don’t have money now, and tells us why he’d rather spend 4 years writing a blog before writin...

Jan 07, 2013•29 min•Ep 15•Transcript available on Metacast

The ShipIt Journal

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.

Dec 31, 2012•38 min•Ep 14•Transcript available on Metacast

Building The Truth

On this week’s episode of Seth Godin’s Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory board.

Dec 24, 2012•17 min•Ep 13•Transcript available on Metacast

The Dip

This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book The Dip .

Dec 17, 2012•23 min•Ep 12•Transcript available on Metacast

Cash Flow

On this week’s episode of Seth Godin’s Startup School we learn how to solve the cash flow problem. Seth discusses why people are rarely motivated by money, how people can’t tell you what to do if you don’t run out of cash, and raising money & treating it as it’s the last money you’ll ever have.

Dec 10, 2012•18 min•Ep 11•Transcript available on Metacast

Tactics

Learn about the tactics that will make your dream into a business on today’s episode of Seth Godin’s Startup School. Seth discusses the Yellow Pages, WTF with Marc Maron, and the roadblock in pricing. Seth also talks about cheerleading, having a partner who will have your back, and explains the purpose of a Cap Table.

Dec 03, 2012•26 min•Ep 10•Transcript available on Metacast

Compromising

Seth explains what compromises you’re going to have to make to get what you want on today’s episode of Seth Godin’s Startup School. Seth talks about finding out what your feeder channel is, the story behind charity, and why it’s better to do the hard work first.

Nov 26, 2012•19 min•Ep 9•Transcript available on Metacast

Making Ideas Travel

Figure out how to help your ideas travel on today’s episode of Seth Godin’s Startup School. Seth talks about how getting rejected early is helpful, the sale cycle, and Bob Lefsetz’s email newsletter.

Nov 19, 2012•20 min•Ep 8•Transcript available on Metacast

Advertising and Competitors

Seth answers questions from the group regarding advertising on this week’s episode of Seth Godin’s Startup School. Seth discusses false objection, dealing with competitors in the marketplace, and taking the marshmallow.

Nov 12, 2012•19 min•Ep 7•Transcript available on Metacast

Raising Money

Learn about the different ways on how to raise money and how to pay that money back on today’s episode of Seth Godin’s Startup School. Seth discusses television, the importance of advertising, and the long tail.

Nov 05, 2012•30 min•Ep 6•Transcript available on Metacast

Permission and Trust

On this week’s episode of Seth Godin’s Startup School we learn how to build a community and gain their trust. Seth discusses how easily you can become paralyzed in the pursuit of perfect, why launching is overrated, and how Kickstarter works.

Oct 29, 2012•27 min•Ep 5•Transcript available on Metacast

Appealing to Consumers

Figure out if you’re selling a product that will appeal to early adopters, people who need it, or the masses on today’s episode of Seth Godin’s Startup School. This week Seth explains how Google makes billions through clickable ads, discusses the difference between making something cool versus making something that works, and talks about how a Thai place in Queens became one of the best run restaurants in New York.

Oct 22, 2012•26 min•Ep 4•Transcript available on Metacast

Creating Scarcity

Find out why scarcity is the only thing worth paying for on today’s episode of Seth Godin’s Startup School. Seth discusses having McDonalds milkshakes for breakfast, the lock-in effect, the large world that is the app market, and how your job is not to find more customers for your products, your job is to find more products for your customers.

Oct 15, 2012•29 min•Ep 3•Transcript available on Metacast

Adjusting the Course

Learn how adjusting your course is beneficial on today’s episode of Seth Godin’s Startup School. This week Seth describes how being a consultant differs from being an entrepreneur, explains how he came to own a 40 billion dollar t-shirt, and starts to ask the group a series of questions that every entrepreneur should be able to answer.

Oct 08, 2012•26 min•Ep 2•Transcript available on Metacast

Freelancer or Entrepreneur?

Welcome to the first episode of Seth Godin's Startup School. Join best-selling author Seth Godin as he provides business advice for entrepreneurs and freelancers from this rare workshop. During this week's episode Seth discusses creating a monopoly, describes the differences between freelancers and entrepreneurs, and talks about how a business is connected to marketing.

Oct 01, 2012•23 min•Ep 1•Transcript available on Metacast