In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJI Submit a Question - https://www.paidsearchpodcast.com Twitte...
Mar 10, 2025•30 min•Ep 453•Transcript available on Metacast What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod *****S...
Mar 03, 2025•35 min•Ep 452•Transcript available on Metacast Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0 Submit a Question - https...
Feb 24, 2025•36 min•Ep 451•Transcript available on Metacast Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below. Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/oHcX91D...
Feb 17, 2025•27 min•Ep 450•Transcript available on Metacast This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/H1jbb-Tf3jU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod...
Feb 10, 2025•34 min•Ep 449•Transcript available on Metacast Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/uby0rFJA63k Submit a Question ...
Feb 03, 2025•32 min•Ep 448•Transcript available on Metacast This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu....
Jan 27, 2025•35 min•Ep 447•Transcript available on Metacast This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/y6mFjgyAYQk Submit ...
Jan 20, 2025•34 min•Ep 446•Transcript available on Metacast Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch this episode on YouTube: https://youtu....
Jan 13, 2025•37 min•Ep 445•Transcript available on Metacast Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/DMaF1o1lqgQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod...
Jan 06, 2025•35 min•Ep 444•Transcript available on Metacast Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IkZ1bhuRVfw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://x.com/PaidSearchPod
Dec 30, 2024•23 min•Ep 443•Transcript available on Metacast Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/zwwHxifjj3U Submit a Question - https://www.paidsearchpodcast.com Twitter -...
Dec 16, 2024•32 min•Ep 442•Transcript available on Metacast Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/_Nf6mkHN2JU Submit a Question - https://www.paidsearc...
Dec 09, 2024•42 min•Ep 441•Transcript available on Metacast HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this...
Nov 25, 2024•31 min•Ep 440•Transcript available on Metacast Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu...
Nov 18, 2024•37 min•Ep 439•Transcript available on Metacast Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/OWqQx8pfhCM Submit a Question ...
Nov 11, 2024•37 min•Ep 438•Transcript available on Metacast Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/VZxIrvPAC8Y Submit a Question - https://www.paidsearchp...
Nov 04, 2024•39 min•Ep 437•Transcript available on Metacast The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/zfDwbg6ZlgM Submit a Question - https://www.paidsearchpodcast...
Oct 28, 2024•42 min•Ep 436•Transcript available on Metacast The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/WLsHZikn3vM Submit a Question - https://www.paidsearchpodc...
Oct 21, 2024•34 min•Ep 435•Transcript available on Metacast This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding! Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Oct 14, 2024•35 min•Ep 434•Transcript available on Metacast Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Oct 07, 2024•37 min•Ep 433•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Sep 30, 2024•48 min•Ep 432•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Sep 23, 2024•50 min•Ep 431•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Sep 16, 2024•37 min•Ep 430•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Sep 09, 2024•36 min•Ep 429•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Sep 02, 2024•39 min•Ep 428•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Aug 26, 2024•36 min•Ep 427•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Aug 19, 2024•41 min•Ep 426•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/70wV_GHK2Tw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Aug 12, 2024•44 min•Ep 425•Transcript available on Metacast Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qc3IyZnmh-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod...
Aug 05, 2024•45 min•Ep 424•Transcript available on Metacast 
