Send us a text This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS. I know, that sounds a little dry, but trust me — you're going to love it. Listener Gil has a question about what happened to his rankings for a particular page, and I think HTTPS shenanigans […] The post Oversleeping And Canonical URLs in WordPress with HTTPS [LNIM124] appeared first on Late Night Internet Marketing with Mark Mason ....
Jan 26, 2017•35 min•Transcript available on Metacast Send us a text Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the three components of a search engine results page listing and how to optimize […] The post Search Engine Results Page Optimization: Converting Rankings Into Clicks [LNIM123] appeared first on Late Night Internet Marketing ...
Jan 19, 2017•37 min•Transcript available on Metacast Send us a text Do you have a magical breakthrough goal strategy? I thought not. More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the next twelve months. So far, so good. […] The post Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122] appeared first on Late Night Internet Marketing with Mark Mason ....
Jan 12, 2017•44 min•Transcript available on Metacast Send us a text Ever had your WordPress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked WordPress websites. I also discuss the new “State of Blogging” report from ConvertKit. Show Notes When I found out […] The post WordPress Website Hacked: Prevention and Cure [LNIM121] appeared first on Late Night Internet Marketing with Mark Mason ....
Jan 05, 2017•32 min•Transcript available on Metacast Send us a text Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give an update on the Late Night Niche Site and discuss the initial […] The post MailChimp Terms Of Service For Affiliate Marketers [LNIM120] appeared first on Late Night Internet Marketing with Mark Mason ....
Dec 29, 2016•28 min•Transcript available on Metacast Send us a text How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I “riff” off of an article published by my buddy […] The post How To Calculate Your Affiliate Site Earning Potential [LNIM119] appeared first on Late Night Internet Marketing with Mark Mason ....
Dec 22, 2016•33 min•Transcript available on Metacast Send us a text Easy SEO Tips and Strategies for getting organic keywords are sort of like “fast weight-loss” programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense approach to keyword optimization that will allow you to get […] The post Easy SEO Strategy For More Traffic From Existing Content Keywords [LNIM118] appeared first on Late Night Internet Marketing with Mark Mason ....
Dec 15, 2016•33 min•Transcript available on Metacast Send us a text Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions that a solo entrepreneur can face. With no “boss” in your face every day to hold you accountable, it […] The post How To Overcome Procrastination – A Five-Step Process That Works [LNIM117] appeared first on Late Night Internet Marke...
Dec 08, 2016•37 min•Transcript available on Metacast Send us a text This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for […] The post Facebook Live Ads On TV [LNIM116] appeared first on Late Night Internet Marketing with Mark Mason ....
Dec 01, 2016•30 min•Transcript available on Metacast Send us a text It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago. This week on the Late Night Internet Marketing Podcast, week we talk about the launch of Michael Hyatt’s new […] The post Setting 2017 Goals – Envision The Outcome [LNIM115] appeared first on Late Night Internet Marketing with Mark Mason ....
Nov 24, 2016•31 min•Transcript available on Metacast Send us a text Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advantage of SSL. HTTP is the agreed upon was (protocol) that your web server uses […] The post Switching To HTTPS: SEO Implications And How To [LNIM114] appeared first on Late Night Internet Marketing with Mark Mason ....
Nov 17, 2016•36 min•Transcript available on Metacast Send us a text ConvertKit conversion is happening all around us. No doubt that is because ConvertKit is simply the best email marketing platform for bloggers. So many of my friends are having so much success with this plugin, and much has been written about how awesome it is. But how about some real examples of that success? (Be […] The post Cliff’s Crafty ConvertKit Conversion [LNIM113] appeared first on Late Night Internet Marketing with Mark Mason ....
Nov 10, 2016•57 min•Transcript available on Metacast Send us a text Technical issues like affiliate website hosting can often seem scary. They certainly don’t have to be. In this episode, I explain the different kinds of hosting you might choose to use for your affiliate site. If you are just starting out, I recommend you use shared hosting at SiteGround. I’m using SiteGround for several of […] The post Affiliate Website Hosting: Hosting Your Site The Easy Way [LNIM112] appeared first on Late Night Internet Marketing with Mark Mason ....
Nov 03, 2016•41 min•Transcript available on Metacast Send us a text Content workflows and the associated content workflow software can make the difference between success and failure when you are working on you own business. With so much to do, it’s important to have a streamlined content creation process that keeps things moving even if you get interrupted. This week on the Late Night Internet Marketing […] The post Content Workflow Software: Tools I Use To Create Content [LNIM111] appeared first on Late Night Internet Marketing with Mark Mason ....
Oct 27, 2016•31 min•Transcript available on Metacast Send us a text Learn how to become and expert in your niche and absolutely crush imposter syndrome. The post Defeating Imposter Syndrome – How To Become An Expert [LNIM110] appeared first on Late Night Internet Marketing with Mark Mason .
Oct 20, 2016•29 min•Transcript available on Metacast Send us a text This week on the Late Night Internet Marketing Podcast, we outline 14 critical SEO Tips for bloggers that are relevant for 2016 (and probably 2017 based on current predictions). Of course, SEO stands for Search Engine Optimization, so what we are really talking about in this episode are things you can do to have a […] The post 14 Critical SEO Tips For Bloggers in 2016 [LNIM109] appeared first on Late Night Internet Marketing with Mark Mason ....
Oct 13, 2016•51 min•Transcript available on Metacast Send us a text This week on the Late Night Internet Marketing Podcast, we focus on choosing a domain name for the Late Night Night Niche Site. How to choose a domain name is a question that I get a lot, so I am hoping that this live example will help people. Specifically, we discuss the things to think […] The post Choosing A Domain Name for the Late Night Niche Site [LNIM108] appeared first on Late Night Internet Marketing with Mark Mason ....
Oct 06, 2016•43 min•Transcript available on Metacast Send us a text This week on the Late Night Internet Marketing Podcast, I talk about how to finish the year strong. We all started out with grand plans this year. In many cases (for example, in my cases especially), those plans just didn’t pan out the way we planned. Hey, I get it. life happens. A couple of […] The post How To Finish The Year Strong in 2016 [LNIM107] appeared first on Late Night Internet Marketing with Mark Mason ....
Sep 29, 2016•34 min•Transcript available on Metacast Send us a text This week on the Late Night Internet Marketing Podcast, I talk all about affiliate marketing copyright law in the United States. More specifically, it’s a discussion about US Copyright Law in general and how it applies to affiliate marketers like us. Now, as you know, I am not a lawyer, and I don’t even play […] The post Affiliate Marketing Copyright Law [LNIM106] appeared first on Late Night Internet Marketing with Mark Mason ....
Sep 22, 2016•39 min•Transcript available on Metacast Send us a text We all get off track from time to time. Because of that, we all need to know how to get back on track. In this episode, I talk about the three steps that you need to take any time your life (or your projects) get off track. The method is borrowed from Tony Robbins‘ Science […] The post How To Get Back On Track [LNIM105] appeared first on Late Night Internet Marketing with Mark Mason ....
Sep 15, 2016•31 min•Transcript available on Metacast Send us a text Anyone that has spent any time at all with me over the last year knows that I am obsessed with Hamilton: An American Musical, but who would have guessed that I could find “ten small business commandments” there? I feel very strongly that this musical is one for the ages. Not only is Hamilton musically significant, […] The post Ten Small Business Commandments – [LNIM104] appeared first on Late Night Internet Marketing with Mark Mason ....
Sep 08, 2016•25 min•Transcript available on Metacast Send us a text Several months ago, I discussed how you can easily brainstorm a list of great niches that you can evaluate when you are trying to start an online business (especially for affiliate marketing). In this episode I talk about how to pair that list down to a few “good” niches that you can choose from. It […] The post How To Pick Your First Niche — [LNIM103] appeared first on Late Night Internet Marketing with Mark Mason ....
Sep 01, 2016•32 min•Transcript available on Metacast Send us a text Do you need a website content audit? As every blogger knows, once you've been blogging for a while, you start to accumulate a ton of content. The problem is, some of that content can get stale (or worse, broken). Doing a site content audit can really benefit your readers and might make Google happy at […] The post Site Content Audit And Special Secret Announcement [LNIM102] appeared first on Late Night Internet Marketing with Mark Mason ....
Jun 06, 2016•42 min•Transcript available on Metacast Send us a text Andrew Hansen is back — this time to talk about Constant Profits Club. As the name implies, this course teaches you how to make constant profits from the time you start the course forward. It's a three step process. In this interview, Andrew and I talk about what's working in Affiliate Marketing in 2016 — […] The post Affiliate Marketing and Constant Profits Club with Andrew Hansen [LNIM101] appeared first on Late Night Internet Marketing with Mark Mason ....
Mar 10, 2016•39 min•Transcript available on Metacast Send us a text This is the 100th episode of the Late Night Internet Marketing podcast. That's a little hard to believe. I wanted to do something special to celebrate, so I invited my mastermind group on to the show. Leslie Samuel, Cliff Ravenscraft, Ray Edwards, Michael Stelzner and Pat Flynn talk about the importance of mastermind groups in […] The post The Value Of Mastermind Groups: Inside The Green Room [LNIM100] appeared first on Late Night Internet Marketing with Mark Mason ....
Mar 09, 2016•43 min•Transcript available on Metacast Send us a text As reported previously, the famous (infamous?) Corn Sheller site has fallen victim to the dreaded Google Thin Content Manual Site Action penalty. As a result, rankings have dropped from page 1 to page 6 and revenue has tanked. In this episode, I talk about mounting a response and making some on-site changes prior to submitting […] The post Responding To A Google Thin Content Manual Site Action [LNIM099] appeared first on Late Night Internet Marketing with Mark Mason ....
Jan 28, 2016•30 min•Transcript available on Metacast Send us a text Many of the first questions people ask me are about how to find a niche for affiliate marketing. While I have discussed this some on the blog, I thought it would be useful to go through my actual thinking as I brainstorm niche site ideas live. We discuss where the ideas come from and how […] The post How To Find A Niche For Affiliate Marketing [LNIM098] appeared first on Late Night Internet Marketing with Mark Mason ....
Jan 21, 2016•42 min•Transcript available on Metacast Send us a text Just before Christmas, a couple of my sites got hit by a Google thin content penalty — the dreaded Google Manual Site Action. Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords to page six. I talk about what I plan to do […] The post Responding To Google Manual Site Actions For Thin Content [LNIM097] appeared first on Late Night Internet Marketing with Mark Mason ....
Jan 14, 2016•31 min•Transcript available on Metacast Send us a text Hopefully by now, you have seen Star Wars: The Force Awakens. A great film and an amazing success. Of course, behind that success, there is a ton of marketing. That led me to ask the question: What are the “Star Wars Marketing Lessons” that we can take away from this box office behemoth? In this […] The post Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096] appeared first on Late Night Internet Marketing with Mark Mason ....
Jan 07, 2016•38 min•Transcript available on Metacast Send us a text What's keeping you from getting started today online? I hear from many people that have an idea about what they want to do, but they just have not pulled the trigger. In this episode, we hear from a listener named “Bob” (not his real name) regarding his interest in the photography niche. Bob's been waiting […] The post Getting Started Today Online — What Are You Waiting For? [LNIM095] appeared first on Late Night Internet Marketing with Mark Mason ....
Dec 17, 2015•38 min•Transcript available on Metacast 
