Send us a text There are three primary Amazon business models - Private Label, Wholesale and Retail Arbitrage. We describe all three. Also, we talk about the need for a positive mindset and the importance of the language you use each day as you talk to yourself and others. All this and more on the Late Night Internet Marketing Podcast.
Sep 20, 2018•39 min•Ep 154•Transcript available on Metacast Send us a text I just returned from the Free The Dream Conference in Franklin, TN and I'm here to talk about the power of affirmations. All this and more on the Late Night Internet Marketing Podcast. I also discuss my plans for future episodes.
Sep 13, 2018•31 min•Ep 153•Transcript available on Metacast Send us a text What is your LifeScore? Are you winning at the game of life? The term “LifeScore” refers to a trademarked tool from Michael Hyatt — but it is so well named that its meaning is immediately clear. The name itself asks a simple question: Are you winning at the game of life? And if you are […] The post LifeScore: Are You Winning The Game Of Life? [LNIM152] appeared first on Late Night Internet Marketing with Mark Mason ....
Dec 07, 2017•29 min•Transcript available on Metacast Send us a text I love a good Affiliate Marketing Success Story as much as the next guy (or gal). But this story is a little different. Blogger and affiliate marketer Brady Cole is on the show this week to tell how he was able to parlay his pharmacy blog into an unexpected source of income. Brady is a […] The post Affiliate Success Marketing Story With Helpful Pharmacist Brady Cole [LNIM151] appeared first on Late Night Internet Marketing with Mark Mason ....
Nov 22, 2017•50 min•Transcript available on Metacast Send us a text This is the third episode in a three-part series on autoresponder strategy– Autoresponder Tips. In this episode, I offer more than a dozen tips that you can use today to super-charge your email marketing. As we've discussed over the last several episodes, exactly how you choose to take advantage of email marketing can make or […] The post Autoresponder Tips: Email Marketing Fundamentals (Part 3) [LNIM150] appeared first on Late Night Internet Marketing with Mark Mason ....
Nov 15, 2017•30 min•Transcript available on Metacast Send us a text This is the second episode in a three part series on autoresponder strategy. As we've discussed, how you take advantage of email marketing can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months […] The post Autoresponder Strategy: Email Marketing Fundamentals (Part 2) [LNIM149] appeared first on Late Night Internet Marketing with Mark Mason ....
Oct 19, 2017•35 min•Transcript available on Metacast Send us a text Autoresponder strategy can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years? How will you manage lead magnets? In the next three episodes, I explore why you should pay attention to […] The post Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148] appeared first on Late Night Internet Marketing with Mark Mason ....
Jul 26, 2017•32 min•Transcript available on Metacast Send us a text Wondering what SEO Keyword Tool to choose and use? In this episode, I break down my old-school recommendations from the past version my new, current recommendation, which is AHrefs. Wondering why the show is a couple of days late? I was on vacation. Sorry for the delay. SEO Keyword Tool Show Notes The keyword […] The post Choosing A SEO Keyword Tool: A Tale Of Two Approaches To Analyzing Keyword Data [LNIM147] appeared first on Late Night Internet Marketing with Mark Mason ....
Jul 09, 2017•30 min•Transcript available on Metacast Send us a text Entrepreneurial Depression is a real thing. Does it impact you? In this article, I give some examples of what the roller coaster looks like in my business and how it can make you feel. I also talk about four steps you can take to combat “Entrepreneurial Depression” as a solo entrepreneur. Entrepreneurial Depression Show Notes […] The post Dealing With Entrepreneurial Depression: Four Tips For Dealing With The The Problem No One Is Talking About [LNIM146] appeared first on Late Nig...
Jun 29, 2017•31 min•Transcript available on Metacast Send us a text In this episode, I continue to answer some more common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. This all started with episode 143, where I described the drop shipping business model. Last week, I answered a lot of common drop shipping questions. This week, I discuss whether or not you can run a drop shipping business […] The post More Common Drop Shipping Questions: Additional FAQs About eCommerce with AliExpress, Oberlo and Shopify [LNIM145] appeared fi...
Jun 22, 2017•43 min•Transcript available on Metacast Send us a text In this episode, I answer common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress? Check out this amazing free webinar from our friends at Shopify. Detailed show notes coming soon Again, here is that Diamond-studded cat […] The post Common Drop Shipping Questions: Frequently Asked Questions About eCommerce with AliExpress, Oberlo and Shopify[LNIM144] ap...
Jun 16, 2017•46 min•Transcript available on Metacast Send us a text In this episode, I explain Drop Shipping Basics using AliExpress, Shopify and Oberlo. As you recall, I have been working on a drop shipping eCommerce business for a few month now, and have had some success. Because of that work, I have been getting lots of questions about drop shipping, and so I decided to […] The post Drop Shipping Basics: Starting Your Own Drop Shipping-Based eCommerce Business [LNIM143] appeared first on Late Night Internet Marketing with Mark Mason ....
Jun 08, 2017•48 min•Transcript available on Metacast Send us a text These three simple conversion tips and tactics can make the difference between profitability and failure. Use them and sell more. Ignore them, and you may find that you can't pay the bills. On this week's podcast, I talk about my commerce project on Shopify, and how that has reminded me of some key things. Conversion […] The post Conversion Tips and Tactics : Three Simple Ways To Increase Conversions and Sell More [LNIM142] appeared first on Late Night Internet Marketing...
Jun 01, 2017•31 min•Transcript available on Metacast Send us a text Day Job Secrets can be hard to keep. This week we take a look at some issues listener Phil has been facing at his day job. Phil's side gig is closely related to his day job and involves a troll. That makes the discussion pretty interesting. We have some recommendations for Phil (who is plenty savvy enough […] The post Day Job Secrets: Should You Tell Your Boss About Your Side Gig? [LNIM141] appeared first on Late Night Internet Marketing with Mark Mason ....
May 25, 2017•36 min•Transcript available on Metacast Send us a text This week we tackle a question that I get all of the time — How To Get Started Online. Let's face it, getting a business up and running can be overwhelming when you are first getting started. What new people need is the big picture that explains how to navigate the online jungle, and that's […] The post How To Get Started Online: What To Do When You Are Just Starting Out [LNIM140] appeared first on Late Night Internet Marketing with Mark Mason ....
May 18, 2017•32 min•Transcript available on Metacast Send us a text When you run out of blog content ideas, you can feel desperate and alone. Well, perhaps that's a slightly dramatic characterization, but you get the idea. Running out of ideas stinks. In this episode, I talk about how you will never have to worry about running out of blog content ideas again — ever. Blog […] The post Blog Content Ideas: How To Write A Post Even When You Are Stuck [LNIM139] appeared first on Late Night Internet Marketing with Mark Mason ....
May 11, 2017•32 min•Transcript available on Metacast Send us a text In this episode we talk about how to finish projects, even if you are stuck. We often start projects with gusto, only to get lost in the messy middle and fizzle out. I offer there ways to deal with this situation in this episode. We also talk about How to Finish Projects Show Notes In […] The post Online Business: How To Finish Projects (Even When You Are Stuck) [LNIM138] appeared first on Late Night Internet Marketing with Mark Mason ....
May 04, 2017•41 min•Transcript available on Metacast Send us a text In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks. These are questions I get all the time, and they are fresh in my mind as […] The post Online Business Accounting Tips For New Entrepreneurs [LNIM137] appeared first on Late Night Internet Marketing with Mark Mason ....
Apr 27, 2017•32 min•Transcript available on Metacast Send us a text This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty. You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome (fear). Fear of failure is a common case of the latter. […] The post Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136] appeared first on Late Night Internet Marketing with Mark Mason ....
Apr 20, 2017•36 min•Transcript available on Metacast Send us a text I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce. The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it comes to SEO. In this episode, […] The post Shopify SEO Tips — Search Optimization for eCommerce [LNIM135] appeared first on Late Night Internet Marketing with Mark Mason ....
Apr 13, 2017•34 min•Transcript available on Metacast Send us a text Understanding Facebook Ad Manager can seem really intimidating when you first open the application. After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar. In this episode, I break down the hierarchy of Facebook Ad campaigns and try to […] The post Understanding Facebook Ad Manager: Ad Campaigns [LNIM134] appeared first on Late Night Internet Marketing with Mark Mason ....
Apr 06, 2017•40 min•Transcript available on Metacast Send us a text The other day, someone asked me to explain the Facebook pixel. Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook. To be honest, it was a little creepy. It turns out that these brands were using a technology called […] The post What Is A Facebook Pixel [LNIM133] appeared first on Late Night Internet Marketing with Mark Mason ....
Mar 30, 2017•33 min•Transcript available on Metacast Send us a text Why attend conferences? That's a pretty darn good question. Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year. After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is […] The post Why I Invest In Social Media Marketing World [LNIM132] appeared first on Late Night Internet Marketing with Mark Mason ....
Mar 23, 2017•32 min•Transcript available on Metacast Send us a text Ever wondered about UTM Parameters and Google Analytics? Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics. Admittedly, these links can look a little intimidating. So, in this episode, I explain UTM parameters for Google Analytics in […] The post UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131] appeared first on Late Nig...
Mar 16, 2017•36 min•Transcript available on Metacast Send us a text Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer. Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes Do I still recommend as a place […] The post Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130] appeared first on Late Night Internet Marketing with Mark Mason ....
Mar 09, 2017•32 min•Transcript available on Metacast Send us a text When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing great copy. In this episode, I teach you the six […] The post The Best Copywriting Formula: Using the PASTOR Method to Make More Sales [LNIM129] appeared first on Late Night Internet Marketing with Mark Mason ....
Mar 02, 2017•50 min•Transcript available on Metacast Send us a text These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I select 11 essential […] The post 11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128] appeared first on Late Night Internet Marketing with Mark Mason ....
Feb 23, 2017•48 min•Transcript available on Metacast Send us a text Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing email marketing tips not only from his own direct […] The post Email Marketing Tips with Terry Dean from MyMarketingCoach.com [LNIM127] appeared first on Late Night Internet Marketing with Mark Mason ....
Feb 16, 2017•55 min•Transcript available on Metacast Send us a text Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips […] The post Call To Action Tips: Six Critical Principles For Optimizing Conversions appeared first on Late Night Internet Marketing with Mark Mason ....
Feb 09, 2017•34 min•Transcript available on Metacast Send us a text Google voice search optimization is becoming more important as the frequency of voice search increases. Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk […] The post Google Voice Search Optimization – Content For The Next Search Wave [LNIM125] appeared first on Late Night Internet Marketing with Mark Mason ....
Feb 02, 2017•33 min•Transcript available on Metacast