Ads from Super Bowl LIV
Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.
Episodes
Answers in Action
Podcast by American Marketing Association
Episodes
New Season Coming Soon
We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.
Episode No. 46: Political campaign ads may have ironic side effects
Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots and a voting pop-up for millennials.
Episode No. 45: HALLOWEEN EDITION - How to prepare for brand crises
What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago. Reports mentioned in this episode: CMO Survey: bit.ly/cmosurvey2018 Edelman Earned Brand: bit.ly/earnedbrand2018
Problem-Solving Series STEP 5: Review Results, Analyze the Future and Always Try Again
Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.
Problem-Solving Series STEP 4: Finding and Implementing the Solution
Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.
Problem-Solving Series STEP 3: Making a Map and Writing a Problem Statement
Bonnie Massa, founder and president of marketing agency Massa & Co., offers her insights on the third step of the problem-solving process: making a map and writing a problem statement.
Problem-Solving Series STEP 2: Building the Problem-Solving Team
Today's guest is Flowers for Dreams Founder Steven Dyme, who will discuss the second step of the problem-solving process: building the problem-solving team.
Problem-Solving Series STEP 1: Finding and Defining Problems
Sarah chats with Feeding America CMO Catherine Davis about the first step of the problem-solving process: finding and defining problems. Read the related feature here: https://bit.ly/2DIjK8k
Preview: Problem-solving special series
We’re returning from our summer hiatus with a special week-long series for Marketing Week. From Oct. 1–5, we’ll release a new episode on a different step in the problem-solving process. This series is a companion piece to a feature by Hal Conick in the October issue of Marketing News, available here: https://bit.ly/2IbXYZk