A new report on the PPC industry is out; we have expert analysis. Google is training its AI on your public Google Docs... Hootsuite buys a major social listening platform. And the guy selling an empty bottle might just be the year's most innovative product marketer. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgr...
Apr 10, 2024•14 min•Transcript available on Metacast Under Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade:...
Apr 09, 2024•11 min•Transcript available on Metacast In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “ Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases ” 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get the...
Apr 08, 2024•11 min•Transcript available on Metacast Understanding Attribution — 7DC, 1DV... which do you use now? Also: What post type on LinkedIn will get you more engagement. Snapchat bolsters its agency program. And the new retail media network with more purchase data than you can imagine. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back ...
Apr 05, 2024•17 min•Transcript available on Metacast Google's new ad format might hide your ad behind a scroll — but it's not as bad as you think. Your LinkedIn campaigns can now run on TV. Everything's going vertical on Facebook. And the massive company thinking of buying Hubspot — would be its biggest deal ever. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you ...
Apr 04, 2024•7 min•Ep 1091•Transcript available on Metacast We know what will kill TV in the end, and it turns out, you're listening to one. Gmail is blocking some Outlook emails. Walmart keeps chipping away at Amazon's ad business. X suffers a 30% drop in usage. And some new conversion tracking from Microsoft's ad platform. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when ...
Apr 03, 2024•8 min•Transcript available on Metacast AI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about technologies. And Google promises to stop doing what none of us realized it was doing. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to al...
Apr 02, 2024•11 min•Ep 1086•Transcript available on Metacast There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Well, add one more to the list: Whether you should show your products being used in slow motion. Anika Shtuppy is an Assistant Professor of Marketing at Tilburg University. She and her colleagues recently published some research loo...
Mar 28, 2024•19 min•Transcript available on Metacast Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its death. And YouTube gives marketers more control over their channels — why you should steer clear. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us L...
Mar 27, 2024•12 min•Ep 1084•Transcript available on Metacast It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being pushed down by a new content block designed to keep people away from your web site. And Instagram adds a fantastic new engagement feature in the most awkward way possible. We're looking for a writer and production assistant! LEARN MORE HERE. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousan...
Mar 26, 2024•12 min•Ep 1083•Transcript available on Metacast It's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you should be using. The myth of the TikTok watch time might be busted. And that anonymous review you left the other day — yeah, it might have your real name on it now. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Link...
Mar 22, 2024•19 min•Transcript available on Metacast The Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the social media trend of the week could very well be the single laziest content idea the industry has seen yet. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Sma...
Mar 21, 2024•10 min•Transcript available on Metacast Marketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any random person edit your brand video captions? Trust me. You actually want this. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favo...
Mar 20, 2024•8 min•Transcript available on Metacast Under Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer Reels. And the Facebook Poke is back, and Gen-Z are loving it. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app...
Mar 19, 2024•9 min•Transcript available on Metacast As Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And LinkedIn decides what is business users really want... is to play cheap mobile games. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcas...
Mar 18, 2024•10 min•Ep 1078•Transcript available on Metacast Reddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those embarrassing moments from your livestream. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will than...
Mar 15, 2024•7 min•Ep 1077•Transcript available on Metacast Meta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears from America. And exploiting gap topics on the video apps for fun and profit. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your ...
Mar 14, 2024•9 min•Ep 1076•Transcript available on Metacast A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-worthy update. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast...
Mar 13, 2024•12 min•Ep 1073•Transcript available on Metacast Is its reign finally over? TikTok starts losing users. Also: The social media posts you might not realize are being broadcast. The skyrocketing growth of out-of-home. And Apple is about to have a big ads year ahead. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREM...
Mar 12, 2024•7 min•Ep 1074•Transcript available on Metacast Millions of dollars still going wasted on the web's worst ad placements. Pinterest's new filter could skyrocket engagement. Why is Google showing your competitors on your ads? And YouTube thumbnail advice from the world's most successful video producer. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite...
Mar 11, 2024•9 min•Transcript available on Metacast Is it a bug or a feature? Meta's AI is hallucinating return policies now. Plus: TikTok's anti-ban campaign appears to have backfired. Why do women make up a majority of marketing roles, but a fraction of visibility in ads? And Google's change to negative country targeting. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podc...
Mar 08, 2024•12 min•Ep 1072•Transcript available on Metacast Here come the penalties — Google starts bringing down the ban hammer. Why engagement is not your brand's best social friend. PayPal rolls out a new iPhone payment method. And you would not believe how much Temu has spent on Facebook ads. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future Yo...
Mar 07, 2024•13 min•Ep 1071•Transcript available on Metacast Why do Germans hate social media? Will a government threat finally convince Meta to better support hacking victims? YouTube Shorts gets easier to measure. And Facebook abandoned it, but LinkedIn picks it up. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podcast app. “Future You” will thank you. GO PREMIUM! Get...
Mar 06, 2024•8 min•Transcript available on Metacast Meta's platforms crash in the most terrifying way possible. TikTok engagement is dropping like a rock. Why you're probably pricing your bundles wrong. And is Google's announcement today, finally, mercifully, the end of AI spam in its search engine? 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast on your favorite podc...
Mar 05, 2024•8 min•Transcript available on Metacast Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram messaging. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Listen to NerdWallet’s Smart Money podcast ...
Mar 04, 2024•9 min•Transcript available on Metacast Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider stealing. Social media engagement continues to decline. And Google's in hot maple-flavoured water. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive bene...
Mar 01, 2024•20 min•Transcript available on Metacast Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are worried that AI will take their jobs. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of...
Feb 29, 2024•15 min•Ep 1066•Transcript available on Metacast Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod to walk through his findings. It's going to happen. Someone from your company's going to do something dumb, and that will result in a negative review on Facebook or Google or something. When you break down the kinds of people who spread negative word of mouth, you find different groups —...
Feb 28, 2024•22 min•Transcript available on Metacast Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like Coca-Cola and McDonald’s), cause-based alliances (like Target and UNICEF), or even bundling products together — like the streaming deals that include joint Hulu and Spotify subscriptions. But finding those partners isn't always easy. And determining whether your customers would be thrilled with an alliance...
Feb 27, 2024•19 min•Ep 1064•Transcript available on Metacast How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect. There are many advantages of e-commerce for the consumer — they can shop from home, it’s easier to compare products from different stores. But there’s always been one big disadvantage: They can’t touch anything. Sometimes, holding a product in your hand, is as much a part of the buying process as holding your credit ...
Feb 26, 2024•16 min•Transcript available on Metacast 
