A crazy new bug on Meta's ad platform is selling products at big discounts — and the merchants have no idea it's happening. Also: Sorry, why can't I exclude past buyers from my Facebook ad campaigns any more? Amazon's huge sales database is being put to work. And Instagram expands its livestreaming by letting you restrict it. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social ...
Jun 20, 2024•15 min•Ep 1140•Transcript available on Metacast Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. Also: LinkedIn goes B2C, consumers prefer year-round Pride support, and more on Google's decision to force many companies off using credit cards to buy ads — today, an insider's view. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social ...
Jun 19, 2024•12 min•Ep 1139•Transcript available on Metacast Google won't let some companies pay for ads by credit cards any more, in a move that could cost businesses hundreds of thousands of dollars overnight. Also: A dispute between two big ad players could shake up video inventory. Threads releases its API and makes it free. And YouTube's plans to let regular people add corrections to your brand's videos — what could possibly go wrong?! Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands ...
Jun 18, 2024•11 min•Ep 1138•Transcript available on Metacast Has the final gauntlet been thrown? A technical change to how YouTube ads are delivered may break ad blockers for good. Meta backs down on AI training. LinkedIn's new promotional tools will cost you. And Spotify's latest announcement — is it bad news for digital agencies? Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits wh...
Jun 14, 2024•8 min•Ep 1137•Transcript available on Metacast Dumb it down — new research says the simpler you make your headlines, the more people will click on them. Also: Instagram's latest ad format is just as irritating as it sounds. A huge player exits the ad business entirely. And podcast listeners might just be the nicest people ever! Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benef...
Jun 13, 2024•10 min•Ep 1136•Transcript available on Metacast Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on soc...
Jun 12, 2024•8 min•Ep 1135•Transcript available on Metacast The app that wanted the world to be more authentic has been acquired. Google says the next search update might restore some penalized sites. Why marketers are starting to be wary of ad verification platforms. And is it the return of the hashtag? Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ ...
Jun 11, 2024•9 min•Ep 1133•Transcript available on Metacast It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted? That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get t...
Jun 07, 2024•11 min•Ep 1132•Transcript available on Metacast Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back c...
Jun 06, 2024•8 min•Ep 1131•Transcript available on Metacast Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ ...
Jun 05, 2024•14 min•Ep 1130•Transcript available on Metacast A nasty cyberattack is targeting big TikTok accounts — and all you need to do for your account to be compromised is read a DM. Also: Why Google may stop indexing your brand's web site next month. Which products sell more when you use an animated banner ad. And podcast audiences may have been massively undercounted. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO ...
Jun 04, 2024•11 min•Ep 1129•Transcript available on Metacast Enshittification comes to the Instagram feed — how will users react to the new ad format which stops them from scrolling through content? Also: Google slows way down on its AI search results... SEO pros figure out how to get their brand into those results... and Shopify's acquisition could mean a huge bill for you. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO ...
Jun 03, 2024•7 min•Ep 1128•Transcript available on Metacast The new Instagram test that ignores your current fan base. Why your favourite marketing tool might stop working next week. Link previews are now pay-for-size. And bad news for marketing departments as their share of corporate budget continues to fall. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-f...
May 31, 2024•9 min•Ep 1127•Transcript available on Metacast What's next for the relationship between Google and the marketing industry after a huge leak exposes Google's SEO secrets. The news is not good for brands that rely on Facebook for traffic. Instagram is adding its strongest mute button yet. And another Google tool heads to the graveyard — this one, a messaging tool used for business. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social ...
May 30, 2024•14 min•Ep 1126•Transcript available on Metacast It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ List...
May 29, 2024•9 min•Ep 1125•Transcript available on Metacast It's the biggest leak in Google's history — and the documents in it detail thousands of previously secret factors that decide how high you rank in their search engine. What are those factors, and have we been being lied to all this time? We have extensive coverage today in this special episode. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get thes...
May 28, 2024•10 min•Ep 1124•Transcript available on Metacast Is Hubspot about to sell to Google? Pinterest has summer trends for your content marketing. Amazon's AI-based ads seem to be performing well. And Snapchat gives us exactly what we marketers want: crazy clown faces. Contact Us • Links to today’s stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketi...
May 24, 2024•8 min•Ep 1123•Transcript available on Metacast Two big players in the design space have a new offering for large brands and agencies. Snapchat has a new CAPI partnership. Yes, Bing was offline today. And Google's deal with the devil: What happens when you use the world's largest shitposting forum as a main AI training source? Exactly what you think. Links to all of today’s stories here 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! ...
May 23, 2024•9 min•Ep 1122•Transcript available on Metacast The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what you sell. Links to all of today’s stories here 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get...
May 22, 2024•12 min•Ep 1119•Transcript available on Metacast Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products. GO PREMIUM! 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews...
May 21, 2024•1 hr 4 min•Ep 1120•Transcript available on Metacast JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Our Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing s...
May 20, 2024•2 min•Transcript available on Metacast Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year. JOIN US for the Unofficial Google Marketing Live Tailgate event. Tuesday May 21 at 11am ET: YouTube or LinkedIn 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Mar...
May 17, 2024•7 min•Ep 1119•Transcript available on Metacast TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Our Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PODCAST GO P...
May 16, 2024•8 min•Ep 1118•Transcript available on Metacast Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here Our Sponsors: Check out Dynadot: https://dynadot.com/marketing Check out Miro: https://miro.com/PO...
May 15, 2024•17 min•Ep 1117•Transcript available on Metacast Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to st...
May 14, 2024•9 min•Ep 1116•Transcript available on Metacast Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment. Tod interviews Dr. Nelson Amaral who conducted a study on the topic. The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition. In the conversation, we discuss how marketers can tap int...
May 13, 2024•22 min•Ep 1115•Transcript available on Metacast Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands o...
May 10, 2024•11 min•Ep 1114•Transcript available on Metacast Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these ex...
May 09, 2024•10 min•Ep 1113•Transcript available on Metacast Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM...
May 08, 2024•14 min•Ep 1112•Transcript available on Metacast How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features. 🚨 THIS WEEK ONLY: Get 50% off the Premium Podcast 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us Links to all of today’s stories here GO PREMIUM! Get these exclusive benefits when ...
May 07, 2024•9 min•Ep 1111•Transcript available on Metacast 
