During this episode, Becky is joined by Ben Fox, Founder of Shepherd . Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online. During the episode, you will discover: Methods authors can use to promote their books. Emerging book sites that readers are using to find new books. Which book marketing methodologies have proven to be successful for authors. How to best manage your on...
Jun 27, 2023•23 min•Ep 118•Transcript available on Metacast During this episode, Becky is joined by leadership consultant, philanthropic strategist, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential , Shanna Hocking. Becky and Shanna discuss the challenges of the book marketing journey, knowing when to re-strategize your book plan, and why you should make one bold move a day. During the episode, you will discover: The expectations versus the reality of book marketing. W...
Jun 13, 2023•19 min•Ep 117•Transcript available on Metacast For this episode, Becky is joined by Richard Safeer, author of A Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce and Chief Medical Director of Employee Health and Well-being at Johns Hopkins Medicine. Becky and Richard discuss overcoming the challenges of marketing your book, tips for authors looking to identify their target audience, and ways to maintain your health and well-being. During the episode, you will discover: H...
May 30, 2023•22 min•Ep 116•Transcript available on Metacast For this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media. During the episode, you will learn: More about Dan’s work to help writers develop marketing strategies for their books. The power of...
May 16, 2023•31 min•Ep 115•Transcript available on Metacast During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community . Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities. During the episode, you will learn: More about Amanda’s work as an engagement strategist for various online c...
May 02, 2023•19 min•Ep 114•Transcript available on Metacast This episode celebrates the 1-year anniversary of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message. During the episode, you will learn: The importance of finding new opportunities to share your mess...
Apr 18, 2023•15 min•Ep 113•Transcript available on Metacast This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave . Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, and recommendations for authors looking for increased exposure. ...
Apr 04, 2023•32 min•Ep 112•Transcript available on Metacast This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene —Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus . Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to prevent burnout. During the episode, you will learn: About Ali and her remote work advocac...
Mar 21, 2023•28 min•Ep 111•Transcript available on Metacast This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan —Marketing Services Manager at Weaving Influence—and Reiner Lomb —Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are . Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them, and how their impact lasts beyond the day of the event. Duri...
Mar 07, 2023•28 min•Ep 110•Transcript available on Metacast This episode is about demystifying Amazon for authors. Becky is joined by Alexa Bigwarfe — USA Today Bestselling Author and the Founder/CEO of Write|Publish|Sell —who shares her vast knowledge of Amazon, why it’s an important platform for selling books, and how authors can navigate all of its complex features. During the episode, Alexa shares: A little bit about herself and her work in the world. Her author journey and her books, Sunshine After the Storm and Lose the Cape . How...
Feb 21, 2023•44 min•Ep 109•Transcript available on Metacast This episode is about the importance of putting your readers first and crafting the kind of books that will change lives. Becky is joined by AJ Harper —Editor, Publishing Strategist, and Author of Write a Must-Read: Craft a Book That Changes Lives–Including Your Own —who discusses her writing journey and why it is important for nonfiction authors to shift from focusing on what they are writing about, to who they are writing for. During the episode, AJ shares: About herself and ...
Feb 07, 2023•25 min•Ep 108•Transcript available on Metacast This episode is about the world of book marketing and how authors build their platforms. Becky is joined by Nancy Sheed —Social Media Marketing and Communications Consultant—who discusses her experience and career as a book marketer, what book marketing means to authors, and how to create sustainable, realistic book marketing approaches that lead to long-term success. During the episode, Nancy shares: About herself and her work in the world Her experience working with bes...
Jan 24, 2023•36 min•Ep 107•Transcript available on Metacast This first episode of Season 4 is about the book publishing industry. Becky is joined by Jane Friedman —author and expert on all things publishing—who discusses some of the best and most surprising moments from the publishing industry in 2022, the biggest trends, the challenges that authors have been facing, the influence of Amazon, and what’s in store for the publishing industry in 2023. During the episode, Jane shares: About herself and her work in the world. Some of the high...
Jan 10, 2023•38 min•Ep 106•Transcript available on Metacast This episode is a culmination of some of the best moments from Season 3, featuring several of the guests who made it so impactful. For our show notes, visit: https://weavinginfluence.com/podcast/episode-105-best-of-season-3 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Dec 15, 2022•19 min•Ep 105•Transcript available on Metacast This episode is about building thriving communities, both online and in person. Becky is joined by Dennis Pitocco —Chief Reimaginator at 360° Nation . He and his wife have built an incredible community of writers and nonprofit leaders and generously share their time, energy, and passion to make the world a better place. During the episode, Dennis shares: About himself and his work in the world. About his other website, GoodWorks 360 , where he helps nonprofits for free. T...
Nov 15, 2022•39 min•Ep 104•Transcript available on Metacast This episode is about the creative ways fiction authors are marketing their books and how nonfiction authors can utilize the same strategies. Becky is joined by Christina Kann —Co-Owner and Communications Director for Wildling Press —who discusses her work in the world, the mission of Wildling Press, the best marketing approaches that fiction authors are using, the challenges most authors face when it comes to marketing their books, and the importance of having an authentic social media presence...
Nov 01, 2022•28 min•Ep 103•Transcript available on Metacast This episode is about sustaining the energy to write and market your work, no matter how long it takes. Becky is joined by Martha Anne Toll —Novelist, Book Reviewer, Essayist, and Social Justice Advocate—who discusses her author journey, the challenges that come with trying to publish a novel, and how she has remained confident in herself and her work despite the setbacks. During the episode, Martha shares: About her background and how she’s gotten to this point as an author.&n...
Oct 18, 2022•44 min•Ep 102•Transcript available on Metacast In this bonus episode, I interview bestselling author Laura Vanderkam about her approaches to marketing and her new book, Tranquility by Tuesday. Find out more about Laura's work at lauravanderkam.com. Email me becky@weavinginfluence.com to tell me what actions you're taking as a result of this special episode.
Oct 13, 2022•37 min•Ep 101•Transcript available on Metacast This episode is special because we’re celebrating 100 podcast episodes and a decade in business! Across 10 years of marketing books, Becky and the Weaving Influence team have taken the lead on more than 160 launches. Listen as Becky shares the top 10 lessons of book marketing, curated from the Weaving Influence team and a few friends who shared their ideas on social media: When it comes to sharing the message of your book, say yes to every single opportunity that comes your way...
Oct 04, 2022•29 min•Ep 100•Transcript available on Metacast This episode is about how authors can find a balance between their writing and their marketing efforts. Becky is joined by Megan Ericson –Social Media Marketing Expert, Director of Growth at hope*writers , and Host of Megan’s Social Media Marketing Show –who reveals what authors can do to ease the anxiety that marketing brings, and ensure that their social media channels offer value, while still having time to focus on their writing. During the episode, Megan shares: About the latest socia...
Sep 20, 2022•33 min•Ep 99•Transcript available on Metacast This episode is about the power of storytelling for marketing your books. Becky is joined by Steven James –Critically Acclaimed Novelist, Storyteller, and Fiction Instructor–who reflects on his author journey, his experience marketing books, what makes stories so powerful, and the transformational effect they can have on readers and listeners. He even shares some of his favorite stories. During the episode, Steven shares: How many stories he writes each year and how he spaces out his work....
Sep 06, 2022•37 min•Ep 98•Transcript available on Metacast This episode focuses on how fiction authors can identify their niche and use it to expand their reach. Becky is joined by Jody Sperling –Author and Host of The Reluctant Book Marketer Podcast –who shares his best advice for identifying your target audience, engaging with other fiction authors in your genre, growing a following, and building collaborative relationships with those followers. During the episode, Jody shares: About himself and his work in the world. What’s different for a fict...
Aug 23, 2022•26 min•Ep 97•Transcript available on Metacast This episode focuses on how authors can seek sponsorships from corporations. Becky is joined by Stephanie Chandler –Founder and CEO of the Nonfiction Authors Association and Writers Conference –who provides an in-depth explanation of what sponsorships are, how authors can find sponsors, the kind of services that sponsors will pay for, and how to decide if a sponsor is the right fit. During the episode, Stephanie shares: About herself, her work, and her books. Why organizations want to spon...
Aug 09, 2022•24 min•Ep 96•Transcript available on Metacast This episode is the second part in a mini-series where Katherine Golub –Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, continues asking Becky all of her most pressing questions about developing a book marketing plan, generating a launch team, starting a podcast, and more so that she can reach the biggest possible audience with her message. During the ...
Jul 26, 2022•22 min•Ep 95•Transcript available on Metacast This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by Dorie Clark – a recognized communication coach and Wall Street Journal bestselling author of The Long Game , Entrepreneurial You , Reinventing You , and Stand Out . During the episode, Dorie and Becky discuss the fourth commitment of Reach : Longevity Dorie shares about the imp...
Jul 14, 2022•33 min•Ep 94•Transcript available on Metacast This episode is part of a mini-series where Katherine Golub –Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, asks Becky all of her most pressing questions about the time, effort, resources, and connections needed to successfully launch a book and reach the biggest possible audience. During the episode, Becky and Katherine share: About themselves and ho...
Jun 28, 2022•44 min•Ep 93•Transcript available on Metacast On today’s episode, Becky is joined by Christy Kirk – Vice President of Client Services at Weaving Influence. During the episode, Christy breaks down some of the latest research she has conducted on the usage of various social media platforms. Christy stays on the cutting edge of all social media trends, and she reveals amazing insights about a platform that many thought leaders are hesitant to try: TikTok. During the episode, Christy also shares: The latest numbers on how people are using socia...
Jun 14, 2022•13 min•Ep 92•Transcript available on Metacast This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by David Dye – Author and President of Let’s Grow Leaders . During the episode, David and Becky discuss the third commitment of Reach : Consistency. David shares about the impact of creating small bites of content–taking a moment at the end of each day to write something down–that...
May 31, 2022•22 min•Ep 91•Transcript available on Metacast This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver . During the episode, Bob and Becky discuss the second commitment of Reach : Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacri...
May 17, 2022•20 min•Ep 90•Transcript available on Metacast This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host , and Founder of Aviva Publishing . During the episode, Susan and Becky discuss the first commitment of Reach : value. Susan shares how she helps authors identify their niche market and how they can bring value to their t...
May 03, 2022•23 min•Ep 89•Transcript available on Metacast 
