11. The Science of Influence: How to Persuade Others And Hold Their Attention
We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people. In this episode of Think Fast, Talk Smart , Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Professor Tormala says. “It’s more about understanding the factors tha...