On Air Coaching call with Veronica Sagastume of Fortified Accounting. V is the CEO of Fortified Accounting, a Silicon Valley based business offering Accounting & Business Solutions for StartUps. V had several questions for me including: Since I have both a personal profile and a new business page, when I create content, when referring out my firm, team and services, should I say: We, Our, Us, not I, Me. 2. Should I create and publish the same type of content on my personal profile as on my busin...
Jun 30, 2021•46 min•Transcript available on Metacast Have you ever had an on-air coaching call? Do you like listening to podcasts where the host brings on someone to coach them and answer their questions? We have a series of podcasts coming up, where I help my on-air-coaching guests with their questions about using LinkedIn. I invited members of my email newsletter to apply to come on the podcast, and have chosen some great guests coming up in the next few weeks. For those who didn't get on for a whole show, I thought I'd take the time to answer s...
Jun 23, 2021•29 min•Transcript available on Metacast There is something truly inspiring about hearing how people I’ve worked with have got on afterwards. So, in this week’s podcast I wanted to share some of these success stories with you all, as it’s a wonderful opportunity to hear how even small changes can make a real, measurable difference. In this episode I will tell you about two women who I have worked with that have both had unbelievable success as a direct result of raising their profiles on LinkedIn. The first is a client of mine who’s ba...
Jun 16, 2021•13 min•Transcript available on Metacast This week’s podcast is all about a new feature that’s just launched on LinkedIn – it’s called LinkedIn Creator. If you’ve never heard of it - or even if you have but have no idea whether it’s right for you - then listen up! I’ll be talking you through the who, where, what, why and how in this simple-to-understand breakdown of everything you need to know. PODCAST PLAYER Over the last 10 years, LinkedIn has really changed from where it used to be. Back then, you may have turned to LinkedIn to find...
Jun 09, 2021•20 min•Transcript available on Metacast In a podcast first this week, I’m co-hosting with my friend Crystal Collinson, which means for once I’ll be answering, as well as asking the questions! Crystal is the principal of Crystal Collinson Interiors, a full-service design firm specialising in the design and decorating of everything from new homes through to commercial projects. She lives by the simple philosophy that “design should solve problems, not create them”. She’s now putting her years of experience to good use, with the launch o...
Jun 02, 2021•37 min•Transcript available on Metacast It’s an all-Irish line up on the podcast this week, where I’m joined by my good friend and client, Andrea Dermody. Andrea is an all-round diversity and inclusion guru who’s built a thriving consultancy business off the back of a highly successful career in financial services. She works with organisations and individuals to reshape their organisational cultures to make them more inclusive. The result is that regardless of a person’s gender, background, socio economic experience, race or religion,...
May 26, 2021•37 min•Transcript available on Metacast What are your top ten questions about using LinkedIn? Let's dive in. Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan For your free guide - www.louisebrogan.com/download
May 19, 2021•23 min•Transcript available on Metacast Have I got a treat for you this week! I’m so excited to share this week’s podcast where I catch up with the absolute queen of sales, Nikki Rausch. Nikki is the founder of Sales Maven where she teaches tangible skills that, when you take action and implement them in your own business, will give you massive results. Not only is she a sales strategist, she’s also a successful author of multiple books, podcaster and founder of the online Sales Maven Society. In this episode we talk about how to pick...
May 12, 2021•47 min•Transcript available on Metacast Have you seen some LinkedIn accounts with follow instead of connect on their Introductory card? What does this mean and which should you have on your profile? How to Connect with someone on LinkedIn The default setting on LinkedIn profiles is to show the ‘Connect’ button. It appears to the right of your profile photo. When you connect with someone on LinkedIn, you are automatically following their content. How to follow someone on LinkedIn When you ‘follow’ someone on LinkedIn, you will see post...
May 05, 2021•15 min•Transcript available on Metacast How do you know what to post on LinkedIn? How can you come up with ideas for content to market your business? Tune into today’s podcast to find out! This is something that a lot of people struggle with, and one of the reasons they hire me to help. This is your business network so try to keep it professional Be strategic – remember you want to win business on LinkedIn Keep yourself on a time limit – don’t get distracted and end up spending too long on your LinkedIn Remember the four pillars of us...
Apr 28, 2021•15 min•Transcript available on Metacast If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales. Esther is the founder of the US based publicity and marketing agency, Born To Influence . She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of...
Apr 23, 2021•34 min•Transcript available on Metacast How much content have you shared on LinkedIn recently? Do you struggle with coming up with ideas for posts or how to write those posts? Let me take the pain away! Find out in today's episode why you should think about outsourcing the content creation and take yet another thing OFF YOUR PLATE! I have been working recently with a handful of clients on an ongoing basis. And I have to say, I absolutely love it. What I like more is the impact I can see happening. When people are working consistently ...
Apr 14, 2021•14 min•Transcript available on Metacast Fiona Walsh is a PowerPoint specialist based in Cork, Ireland. Fiona signed up for a LinkedIn Profile Review in 2020 after attending a free webinar. Then Fiona joined the course, LinkedIn Learners Lab to further her knowledge of using LinkedIn for business. Now she gets a steady stream of inbound leads each week. Find out about her messaging strategy in this week's podcast. Fiona started her business, Imagine Coaching, in October 2019. As a certified coach, Microsoft master instructor and a life...
Apr 07, 2021•37 min•Transcript available on Metacast Why are some people afraid of posting on LinkedIn? This is something that I hear time and time again from people. Whether it is my clients who hire me to work with them - to help them understand how they can use LinkedIn as a vehicle to raise their profile, raise their visibility online, and win business as a result. Maybe they want to get speaking engagements, maybe they want to host corporate workshops, maybe they want to work one to one with people. There are different reasons why people want...
Mar 31, 2021•14 min•Transcript available on Metacast I recently ran a poll on LinkedIn to see if my audience had heard of (or were using) LinkedIn Pods. Along with 'grenade posts', today we dive into what I suggest NOT to do on LinkedIn. LinkedIn is your business and professional network. Yes, it's true, people do buy from people - but LinkedIn themselves have asked people not to share content such as dogs in costumes - it is the platform where people go for business. So here are two things I suggest you avoid - Being part of a LinkedIn pod - A po...
Mar 24, 2021•24 min•Transcript available on Metacast Are you generating leads from your LinkedIn activity? How much time do you need to spend on LinkedIn to start bringing consistent inbound leads for your business LinkedIn is seen as the professional social media networking site. According to a State of B2B Marketing Report from Wpromote , 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel. But HOW do you use LinkedIn for lead gen? Let’s look at seve...
Mar 17, 2021•21 min•Transcript available on Metacast Michelle Kaplan is the Corporate Poet. We discuss using LinkedIn when you transition from working in corporate for 30 years to starting your entrepreneurial journey. Michelle shares how she uses poetry in her coaching and workshops, and we discuss how I have worked with her to switch up her LinkedIn activity and raise her profile on this platform. For full transcript of this episode, visit www.louisebrogan.com/how-linkedin-differs-when-you-leave-corporate To work with Michelle, reach out to Mich...
Mar 10, 2021•37 min•Transcript available on Metacast Are you using LinkedIn groups? How do you find one that is 'good'? So many people are moving away from Facebook, is this the time to start your own LinkedIn Group? Today we dive into why you should consider LinkedIn groups, how to set one up, LinkedIn group chats and of course, what could be done to improve this feature. >>Podcast Player To get help with your LinkedIn presence, why not book a strategy session today... Visit Work With Me to find out more. DIY support LinkedIn VIP Sessions Join th...
Mar 03, 2021•23 min•Transcript available on Metacast Have you ever had the following happen? Someone sends you a connection request on LinkedIn with no message and you have no idea who they are, or why they want to connect with you. Someone connects with you on LinkedIn and as soon as you accept their connection request, they send you a sales message. Or an automated message. Don’t miss the opportunity to start a conversation When you connect with someone on LinkedIn without a message, you are missing a huge opportunity. LinkedIn is the social net...
Feb 24, 2021•24 min•Transcript available on Metacast Angela Pitter from Boston is the owner of Live Wire Collaborative. As a digital marketing strategist and advisor Angela works with small to mid sized businesses to help them unleash the power of social media. She aims to help them to connect, collaborate and convert their target communities on whichever social media platform is best for them. Angela says when she is working with a client, she always think of think of it as a partnership. collaborating, rolling your sleeves up, and working togeth...
Feb 17, 2021•36 min•Transcript available on Metacast Be honest... When did you last even look at your LinkedIn profile? Do you still have skills on there from the job you did ten years ago? Have you updated your headline in the last year? How do you know what bits to update and what to leave alone? Are you leaving money on the table because your ideal client skims through your profile, decides you are not for them, and moves on to someone else? It is time to update your LinkedIn profile - from the headshot and headline, to the skills and experienc...
Feb 10, 2021•16 min•Transcript available on Metacast How do you know if you are ready to invest in a coach or consultant for LinkedIn? When you are struggling with what to say, how to use LinkedIn and need some accountability and support, maybe it is time to think about hiring a coach. Six benefits to hiring a coach or consultant to help you with your LinkedIn this month? It is hard trying to figure stuff out on your own You save time by bringing in someone who already knows how to use the platform It is much easier having someone help you underst...
Feb 03, 2021•19 min•Transcript available on Metacast When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust. In online business, you will hear people talk about ‘know, like and trust’ factor. How do you become known? And more importantly, how can you build up the trust that leads to someone investing in your products or services? In today's podcast, I talk about five steps to help you build your authority online. 1. Specialise What is your area of expertise? When someone need...
Jan 27, 2021•26 min•Transcript available on Metacast Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated? Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance. In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content. You will learn… About the differe...
Jan 20, 2021•31 min•Transcript available on Metacast In 2020, LinkedIn released a LOT of new features – here are some of the top ones: 1. Add a Featured Section Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or documents. How to use the LinkedIn Featured section in your personal profile. 2. Add a Poll Adding a new Polls option to your text posts – one of my favourite new features! I suggest you try ...
Dec 16, 2020•29 min•Transcript available on Metacast How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. Rhonda guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their ROI, both professionally and personally. As more people within financial services using LinkedIn, thos...
Dec 09, 2020•26 min•Transcript available on Metacast Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn. Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses LinkedIn, not to find clients, but to connect with and build relationships with fellow attorneys. We discussed some of the challenges the lawyers face when it c...
Dec 02, 2020•35 min•Transcript available on Metacast I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience? In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year. No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts. Find out more about polls and other new features released by LinkedIn this year here Reach out if you'd like ...
Dec 02, 2020•19 min•Transcript available on Metacast Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? IF you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to build your business, the biggest tip I can give you is to choose ONE platform. Decide where your ideal client spends most time, and start building your profile on that platform. Facebook is great for B2C bu...
Nov 25, 2020•22 min•Transcript available on Metacast How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people's content helpful? These are some of the questions I answer in today's solo episode of the podcast, where I remind you that while only 1% of LinkedIn users are active on the platform, 40% of users check in every single day. This tells you that by showing up daily, you have plenty of opportunities to build your profile and your network and to grow you...
Nov 17, 2020•20 min•Transcript available on Metacast 
