Link in with Louise

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Episodes

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Link in with Louise

Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.

Episodes

Ep. 157 - Should You Hire a LinkedIn Coach

How do you know if you are ready to invest in a coach or consultant for LinkedIn? When you are struggling with what to say, how to use LinkedIn and need some accountability and support, maybe it is time to think about hiring a coach. Six benefits to hiring a coach or consultant to help you with your LinkedIn this month? It is hard trying to figure stuff out on your own You save time by bringing in someone who already knows how to use the platform It is much easier having someone help you underst...

Feb 03, 2021•19 min•Transcript available on Metacast

Ep. 156 - 5 ways to build authority on LinkedIn

When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust. In online business, you will hear people talk about ‘know, like and trust’ factor. How do you become known? And more importantly, how can you build up the trust that leads to someone investing in your products or services? In today's podcast, I talk about five steps to help you build your authority online. 1. Specialise What is your area of expertise? When someone need...

Jan 27, 2021•26 min•Transcript available on Metacast

Ep. 155 - How corporates can leverage LinkedIn, with Keith Lewis

Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated? Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance. In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content. You will learn… About the differe...

Jan 20, 2021•31 min•Transcript available on Metacast

Ep. 154 - Top new features on LinkedIn in 2020

In 2020, LinkedIn released a LOT of new features – here are some of the top ones: 1. Add a Featured Section Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or documents. How to use the LinkedIn Featured section in your personal profile. 2. Add a Poll Adding a new Polls option to your text posts – one of my favourite new features! I suggest you try ...

Dec 16, 2020•29 min•Transcript available on Metacast

Ep 153 How to use LinkedIn for thought leadership, with Rhonda Peterson

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. Rhonda guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their ROI, both professionally and personally. As more people within financial services using LinkedIn, thos...

Dec 09, 2020•26 min•Transcript available on Metacast

Episode 152: Why is marketing challenging for lawyers? With Christopher Melcher

Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn. Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses LinkedIn, not to find clients, but to connect with and build relationships with fellow attorneys. We discussed some of the challenges the lawyers face when it c...

Dec 02, 2020•35 min•Transcript available on Metacast

Episode 151: Best Performing Content on LinkedIn (for me) in 2020

I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience? In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year. No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts. Find out more about polls and other new features released by LinkedIn this year here Reach out if you'd like ...

Dec 02, 2020•19 min•Transcript available on Metacast

Episode 150: Linkedin - Have you got the basics right?

Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? IF you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to build your business, the biggest tip I can give you is to choose ONE platform. Decide where your ideal client spends most time, and start building your profile on that platform. Facebook is great for B2C bu...

Nov 25, 2020•22 min•Transcript available on Metacast

Episode 149: 5 things to do every day on LinkedIn

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people's content helpful? These are some of the questions I answer in today's solo episode of the podcast, where I remind you that while only 1% of LinkedIn users are active on the platform, 40% of users check in every single day. This tells you that by showing up daily, you have plenty of opportunities to build your profile and your network and to grow you...

Nov 17, 2020•20 min•Transcript available on Metacast

Episode 148: Why You Should Have a LinkedIn Company Page

What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn. LinkedIn Company Pages were launched in 2018. If you are a business – solo or global, you should have a Company Page on LinkedIn. Let’s find out why. Work with me If you are enjoying the podcast, please share wi...

Nov 11, 2020•26 min•Transcript available on Metacast