Episode 244 - How to Write for LinkedIn with Lynnaire Johnston

Hello and welcome to today's episode of LinkedIn with Louise and today we are going all the way to the other side of the world to New Zealand to meet my lovely guest, Lynnaire Johnston, Lynnaire, welcome to the podcast. Thank you Louise, it's my pleasure to be here. So we have known each other online but only actually ever met once before in person so I'm delighted.

I'm going to like pull all the information out of you today, Lynnaire, for the readers and the listeners and the viewers and I'm really excited to get stuck in. Could you please introduce yourself and tell us a little bit about who you are and what you do in terms of business and you can also share some gardening tips. Alright, okay, well I'm in the right place if I can talk about gardening.

Right, so as you say, I'm in New Zealand, I'm absolutely obsessed about LinkedIn and I've been a professional writer all my life. So when I discovered that LinkedIn had a publishing facility, I just fell in love. I've written a book, Linkability, I've co-authored the world's first book about LinkedIn company pages, Business Gold with our joint friend Michelle J Raymond. And my business linkability is all about helping people leverage the power of LinkedIn to achieve their professional goals.

So that's all about profile, makeovers, content strategy, content implementation and any other way that you can get visibility online, on LinkedIn, I am all over that. I'm mainly known Louise for new features and I just love keeping a handle on what's going on, what's new on LinkedIn and figuring out best ways to work it. Yes, as I say, I'm ceased by LinkedIn. So, but you didn't start there. How did you get into this one there? How did you, you know, because you know, you are a complete expert.

And I love your, you do these new feature roundups. How often do you do them? Did you do them like a monthly basis or a weekly basis? So, if I did them monthly, there would just be way too many to be on. Yeah, there's been more than 160 this year so far. And so, for tonight, Lee is hell, I do those. So, how did I get into this? Well, I was a copywriter. I've been a professional writer all my life.

But I was a copywriter, had my own copywriting business, word wizard for more than 20 years. And now when I just look at LinkedIn and it's publishing platform, as I say, I fell in love and realized possibilities that it had. So, I started writing. I wrote about writing, which is what you do on LinkedIn.

You write about what you know about, of course. And then quite literally, one morning, I woke up and discovered that the social media marketing institute of Australia had put me in the list of top 20 LinkedIn experts Asia Pacific. And at the top of the list for New Zealanders, well, you had to pick me up off the floor, the ways I'd never thought that I was an expert.

And I was really, really surprised that people thought that I had expertise in LinkedIn. Anyway, I thought to myself, what does an expert have? An expert has a book. So, during the first lockdowns of COVID, I sat down and wrote a book. And it's all been absolutely brilliant from there. It's got me international recognition. And people do seem to think that I know what I'm talking about, which is just lovely because I get to help so many people.

And last year, I put together a membership site to help more people. So, yeah, I just love it. As I say, obsessed Louise, obsessed. Great. No, my lights gone funny. We're on the, I'm going to put you on the solo picture to bring myself back in because my lighting has gone funny. For those of you who are on this, I've now gone into the dark, which is what it is right now because it is 20 past seven in December in Northern Ireland. So it actually is dark.

But I don't know how to get the light back on so the narrow might just be a solo show. Well, we're not talking about gardening. So, that was amazing. Like I saw, because I was doing lots of research on you on this on your website. And I saw that you had this accolade from the social media Institute of Australia. Social media marketing institute of Australia. I'm trying to get my light back here. And that's amazing. And you didn't know idea it was coming.

No, I didn't even know it existed. Didn't know they did a list of experts and was absolutely bold over that they weren't include me. And so that meant I had to change my mindset entirely because I recognized that if other people were seeing me as an expert, then that came with responsibilities Louise.

I couldn't just flounder any more and just write about making mistakes and really just doing what I wanted on LinkedIn. I had to change a lot more seriously and really get to grips with it, really understand it the best I possibly could. And so that's what I spent the last few years doing and every day I wake up and look at it, like, don't wonder what am I going to learn today because it's never ending. There's always something new to learn. It's just amazing. I love it.

And so we have a mutual friend in Sydney, Karen Tisdale. You also writes profiles, but she only writes for people in Australia and New Zealand. Are you the same than Eric? You work with people from anywhere. I work with people from anywhere. I because New Zealand is at the bottom of the world. I love to work with people all over the world because it makes me feel more connected, which is one of the things I love about LinkedIn as you can meet and talk with anybody anywhere.

I'm at the bottom of the world. You're right at the top. I'm taking all the ideas to do today. You're in the light and I'm in the dark. Well, that could be said. Most people take New Zealanders in the dark. There you go. Oh, dear. So one second. You've all got to go over to YouTube and watch this because now we have the light back on and I'm like super bright.

So anyways, I spoke in air. One of the reasons I wanted to bring you on apart from the fact you've got this amazing accent and all this amazing knowledge is that I would like to talk about writing because I love writing. I actually tagged you on a post on LinkedIn today, which you probably haven't seen because it's your morning time. I bought a brilliant. I got a newsletter from somebody and it talked about copywriting online and social media, how clever it can be.

And it made me think about there are people who are using AI to write their posts for LinkedIn and unfortunately there are people using AI to write their comments. So then you've got posts on you've literally got AI posts that are just their comments are all AI and I'm like, these robots are just talking to each other. What is the point in that?

And I are more all about human writing correct. We are absolutely and I think that the arrival of AI in terms of writing for LinkedIn is a real danger Louise because people will lose their individuality. And I've talked to some of the writing that AI comes out with and my eyes glaze over. This answer is so long. There's so much jargon and what I like called obfuscation.

And nothing is written simply. There's a lot of repetition and I just don't think that that is good for anyone. It's not good for the platform. It's not good for them. We don't want to read that kind of nonsense. And don't get me started on the comments written by AI. Seriously.

I mean, what's the point? We're here on LinkedIn to develop relationships get to know people build the no like and trust factor. So how is AI going to help us do that if we are not communicating directly with our audience? Yeah, I completely agree. It's really the weird thing about it for me and I kind of I understand what's coming from so Microsoft owns LinkedIn and Microsoft are heavily invested in chat GBT they own like 49% of it I think.

So they as a company as a corporation they don't want to get left behind they want to be on the AI tree and etc. But I don't think they should be doing on LinkedIn personally. The flip side of course is a lot of people in corporate.

So I think a lot of people who listen to the podcast will be small business owners entrepreneurs those kinds of people and not necessarily people who are working in corporate so though guys if you are working corporate want to use LinkedIn and you are a podcaster let me know because I'm really intrigued them because we might have a bit of a chat about that.

But I think there's a lot of people in corporate who want to post on LinkedIn and just like hard time to do this to not just write and for those people the rewrite with AI might help them a little bit might help them with their confidence. But third party AI programs that people are just using to like just write nonsense on and it is nonsense.

You know it's nonsense and you only have to look at any of the collaborative articles to know that it's nonsense. But my concern about this I think Louise is that it's not teaching people anything. Right. No learning how to write and write well is an absolutely basic skill for success in business whether you're corporate whether you own a small business or whether you are working for someone else you have to be able to write and write coherently.

And I think that AI is going to take that away because there's no need for people to be self critical over the arising there's no need for them to go through it and look and go well hang on a minute that doesn't make sense. The editor is very likely to be able to chat to you to be wrote this so it must be right.

Yes, so there are not so there's two things there grammatically it might not be great but also well it's really challenging a lot of might be actually incorrect comes and chat to you be to so I know it's interesting when you when I write an email I've got quite good at this now I think I always check how many times I've put next

information mark so guilty of that. I do it in my comments on how I'm shocking for that so yeah I think I overdue the I sent my sister a message on messenger earlier and every single sentence ends up with an exclamation mark and I thought Louise what are you doing and she's a teacher linear so she'd be having a bit.

I'm either and I've tended towards using those. I love it. But not a book one. I think my problem with around all of this is that it's not teaching people something that is a very transparent, spherical skill at least not yet now who knows where AI is going to go in the future but I don't want to be in a world where people can't write their own content or their own material that they always were relying on chat GP2 or AI because I think that's a

dumbing right? I think that doesn't it's sorry. I said it would lead to dumbing dying I think. I think you're absolutely right and people not understanding what makes good content because if you feel that you can just create it with AI and it doesn't need checking it doesn't need rewriting or editing into your own voice then what you do is you start sound how much

nice you sound the same as everybody else and there's no difference between the style of that and the style of anybody else. Now you and I writing quite different styles and I become quite a lot more chatty with my writing because

I've never been able to be chatty Louise because I'm always writing for somebody else I'm representing somebody else and so it's only more recently that I started to break away from that conditioning and go well I'm just going to write about this and how I feel about this and what's actually going on for me and be a bit more vulnerable and talking about something that didn't go quite right. Something that might have had to learn from a mistake I made or whatever and nothing like that comes through.

And chat to you can see at your ever. Yeah I agree. So let's help people right let's use today to talk about I want some a few questions number one is how to write. Then we'll take very long to answer. Now we'll talk about how to get inspiration for writing. Yes, how to be consistent in writing and once you've got those things you're chundling along how do you improve your writing so let's start with how do you actually

get inspiration for writing. So this could be for a website it could be for email newsletters or could be for LinkedIn. How do people actually get started writing. So getting started is a matter of getting out your pen and paper if that's what you use or opening a word document on your on your computer and actually starting to write if you sit there

and think what am I going to write about you'll never start. So the thing to do is start to start with whatever's in your mind and then you'll end up by talking about the thing that you really want to talk about and then in the editing process which we'll go back and talk about. So when you clean it all up at the beginning and then you put a really good headline on it and away you go. So I've got several rules for really good writing.

The first is to make it simple. You want to make your sentences short so they are easy to read. You want to use simple words words that people understand. So lots of long words like obfuscation are not words that you really want to see on your copy. You want to make sure that that words that everybody understands. You don't want to be using jargon, marketing terms or anything that's going to make it harder for people to understand or read what you're trying to say.

You need to have one idea per paragraph and you have to really have on terms of post one main idea per post. If you try to make it too complex people simply won't understand it and that's where to get GPT. Yes, and got it worked out. One I make it simple make it easy to read and really easy to understand and the other side of this is that it needs to be for measured in a way that's also easy to read.

So if you imagine one great big block of dense text like they used to write in the middle of medieval days with no paragraph breaks and those are full stops between sentences. You want to be able to make it really easy for the eye to round down the page because don't forget people are often reading on devices these days. They don't have anything physical in their hands anymore and so you need to make it easy on the eye. So lots of white space is the other thing that I would recommend.

And this is a bit off the just the basics, but please don't fill your LinkedIn posts with hashtags. You can make it hard to read or just test for a text at mentions because they stand out and blow and they really look really difficult and then not easy on the eye. So you have to think of the visual nature of what you're doing. Again, you just made me think of an article I read yesterday in the Guardian. So I read the Guardian every weekend.

My favorite I only buy one paper a week and it's the Guardian on a Saturday and it was talking about when people they've so psychologists or someone's got to correct me in the comments about this. Psychologists, I think psychologists or not psychiatrists came up. They said that when you read off a page of a book as opposed to off a screen, it actually improves your intelligence. Yeah, and you're.

Is it the comprehension of the of what you're reading anyway, it was really, really interesting. I thought, oh, well, there you are. Let's get back to going to the library and getting out books from the library, especially for your kids. It was I think it was to do with children and development and stuff and it said definitely it's much better.

Now they said don't that doesn't mean don't read from devices because if there's lots of people going, well, we only have devices to read and we get them in the UK linear we can get you can borrow books from the library on your Kindle or other electronic devices as well. I don't need to know the books. Yeah, so you go to the library, you can actually download them for free in your library app. But I love going like I'm reading a James Patterson don't don't judge me anybody currently.

I'm two. I did. I did. I was saying I was thinking about Christmas. No, it's it's one of his women's murder club ones. All right, okay, this was funny what about the 12 days of Christmas. Sorry, I digress. But yes, read books and then you hold ever spine and pages. I love it. Yes, I love books. So that was in just a complete aside. Sorry guys. So get I love that format for writing. So one idea per paragraph. Yes.

And if it's for LinkedIn, one me an idea per post 100% agree with you. And today I saw a post on a different platform of a lady who runs a yoga studio near me. And the entire thing had literally no paragraphs and no white space and trying to she's trying to share a really important message about supporting your local small businesses. And I thought no one is reading this because it is about 300 words all crammed together on my screen. And I want to read it, but I can't read this is terrible.

So people have been taught how to write online either, you know. And this pericene politician who was asked it in a change of leadership or government. I can't remember what now. And she wrote her a post on LinkedIn about her new role she was moving into real estate. And she was wanting to really talk it up and how great it was. And it was all in one paragraph Louise exactly like you describe it for her main big announcement. And she managed to make it unreadable for anyone.

And the point that people at that kind of a level would understand the basics of this sort of thing, but they don't. I don't know what it's like in the US, but here is in the UK, rather. Are you part of the UK? Am I allowed to say that was at the wrong. We are still yeah, for now. But here our politician senior leaders, CEOs don't take LinkedIn seriously. Don't use it really well. Don't understand.

And so consequently, the results they get a poor and they come across in a very poor way. So I think that's one of the things that really I like about LinkedIn is it's relatively level playing field. And your eyes and small business can do as well as if not better if I might just say this. There are a lot of people at really senior levels because we understand how it works and what to do.

I'm right on it. Yes, absolutely. And so people, anyone needs to rewind that going rewind. I'm sure you have a blog on how to write leather. I've written about writing so much Louise that I'm sitting down to my own pin. Are you going to give me the link at the end for going to Vainjo, but good on air website. There's lots of advice and hard to write. So how do people then if they're okay, okay, I'm going to write a promise. I'm going to try and write my own stuff.

Where should they so let's think about LinkedIn, where should they be getting their inspiration for what to actually write to write about what life. Life Louise. What was going on in your business and your life at the moment is grounds for a good post in a lot of cases. Now I'm not suggesting that people tell us what they had for breakfast, the latest new restaurant in town or where they went on their summer holidays.

But you would be surprised once you get your mind thinking this way, what happens in your life that is actually worthy of a post. Now it might not be what actually happened in your life, but that can spark an idea.

So wonderful thing about the brain and you get impetus or not impetus inspiration is what I'm looking for inspiration from everywhere from things that you might see when you're going to work, what you might see happening on public transport, what's on television, anything that goes on in your business, your clients are a really good source of content for posts and interactions and what happens with them and problems they have.

So it's all around you and I'm sorry to steal Bill Nye, his line from one of my favorite movies that I've actually, which I've already watched again this season, but it's all around you. He may seem Christmas is all around you, but in fact, inspiration is all around you too. I love it. I would so maybe people have a notebook and techniques about things and if something happens in your rack, you take a little note and think I could talk about that.

On your phone, yeah, I always call phone with you having you everywhere you go. So I put a note on your phone so it's a really good way to do that. I know I was going to say to you about when we're talking about how do you actually write. So one of my children has not got great handwriting and we were working with OT to improve his handwriting and they say actually it might not be writing might not be the easiest for him.

So when he has to write a longer piece for say English or something, he dictates it and he has phone and then he's got something to work with. So this is a great tip for anybody out there. You know, if you're like, oh, but I, you know, I don't sit on a bit of paper or type. I'm a rubbish type or ding, ding, ding, ding. So you could dictate into your phone and then you've got something to edit.

So I think that much more stream of consciousness as well because you're not being hampered by I've made a mistake in that word. And of course your brain operates faster than your hands can write or type even. And so doing it by recording it, I think is just utterly brilliant. Yes. Ritip, thanks, OT. So okay, what about consistency?

Because you said, no, you said you're a profile writer on LinkedIn. And do you write content for a client's learner or do you help clients come up with their own content? Yes, we want clients come up with their own content and me, but in the main when we're working with clients, we write it for them. So we might consult with them about what they want to write. They might give us some marketing material that's already been published elsewhere.

And so we might be repurposing something, but generally we come up with the ideas for their content because generally, Louise, that's how busy running their businesses. They don't have time to sit and think about what it is they want to write about for their LinkedIn post. They know they want it down. They know it needs to be done, but they don't have the skills and they don't have the time to do it.

So that's where someone like us come in, where you get in there and talk about the things that are important to their business. And because we professional writers, they give a decent job, which is great. Yes. So we're doing the same thing. You're a business and my business do the same thing. Well, we don't write it. Yes, I'm here to meet the king. I've heard that you've met the king. Yeah, he's right here behind me on the wall.

You didn't tell me that the king was attending this podcast today. You might have heard it. I have a spare photograph on my desk. If anybody wants to see their issues, meeting the king, we're gorgeous. Oh, they're lovely. Actually, as the lady in the middle is even more exciting. She founded the starting bank here in the UK. I don't know if you have it in the museum. Yes, she was one of the, she started her own bank. So like, you ever watch Mary Poppins and Mr Banks and he works in the bank.

It's all very old man and suits. And the banking in the UK has been like that forever. And this lady disrupted it and started her own bank. So that's who's standing beside me. She's like so exciting to meet. I'm just going to really meet this really interesting. Yes, yes. So we were talking about consistency. And there were a couple of things about consistency that I'd like to mention. One is that when you're posting on LinkedIn, consistency is all about showing up on a regular basis.

And whether that's once a week, five times a week, whatever it is that you can manage or want to do, doing that regularly over a longer period of time is where you're going to be successful because it really increases your visibility. And people get to know you. And I know what you talk about. They understand where you're coming from. And you do develop that trust with people.

So I think it's important to be consistent on LinkedIn if you're going to start and not get sidetracked onto the next shiny object, which is really quite difficult because LinkedIn is a long game Louise. You and I both know this. You can't get success in six months on LinkedIn. You have to be here for the longer form. So consistency to me is all about showing up regularly. And consistency in your posts too. Now I don't mean that it's the same type of post all the time.

If you just did a video post all the time, then I'm not sure that everybody would see your messages. If you were to vary your posts, but make your content consistent, like I said earlier, I talk a lot about new features. And so people know that that's something I will consistently be talking about. I'll also talk about gardening. But I don't do that much. It's a weekend. So I try to limit that. Otherwise this would be all about that. La Nair talks about gardening, not La Nair talks about.

But La Nair, it's like you talk about gardening. And then my friend Roger talks about going to the port in Edinburgh every Friday. Every Saturday morning with his coffee consistently. And if Roger doesn't show up with his coffee on my LinkedIn in the Saturday morning, I'm like, what's happened to Roger? Where is he? Yes, I've got a friend who goes to the beach and a Sydney. And he doesn't buy the air from the beach every Saturday as well. So I know exactly what you mean.

And people expect it, right? And they get used to it. And that's where that frequency is. The old radio average and television advertising. You just have to turn up frequently so that you not saturate people. Don't let people get sick of you. But you do need to show up regularly and when people expect you. So that they win. You are just top of mind for the right reasons. Not because Odea wears Roger as he drowned in his coffee. Oh, yeah, no, absolutely.

And it's really it's interesting how you talk about the TV adverts because. Of course, that's true. You see the advert like Marshall Spencer is here in the UK. They do their adverts. It's not just Brussels sprouts. It's Marshall Spencer's Brussels sprouts. And we expect we're waiting for them and the Christmas adverts flip-seek. They're all like, has anyone seen the John Lewis Christmas adverts? Like this big thing. They even say that my husband is English and they even say that here.

Have you seen this year's Christmas ads from the UK? Because of course we have relatives in the UK. Consequently, we hear about some of these things. Well, so we may be at the bottom of the world Louise, but we do know what's going on up in your heart. Yes. Absolutely. Okay. So what tips do you have for somebody who may be so maybe somebody's listening or watching linear and they are writing on LinkedIn and they are they think they're being they're thinking, well, I feel like I'm doing this.

I'm writing about things inspiring me for my work. I'm writing about I'm writing consistently. They're maybe not getting the results that they want from that. Maybe they're not growing their audience. Maybe they're not getting anybody engaging with them. How can you improve your writing? I think do people need like peer, peer, peer, not peer review? It's like a medical thing, but like people to check in on your writing or you know a coach or how do you improve your writing?

I think they're better. They've always said Louise that the best ways to improve your writing is to read more. And I think it's hard to go past that. And I've been a professional writer all my adult life. That's not been five minutes. And I get inspiration from other people's posts. I look at it and go, wow, that's a really cool way to do that. I've never thought of doing a lot of that. I'll just save that in my little file.

Yes. And then I think is by far the best way to improve your writing is to see what other people who are successful doing. But I would like to talk about a bit about what success means. We are really trying hard to move away from vanity metrics aren't we? We're not looking so much now for views. Well, we're supposed to be. And we're supposed to be looking now more for engagement, right? And for comments. Hopefully not ones written by AI. And so how do you get that engagement?

Well, you need to write an engaging style. You need to write in a way that there was something for people to comment on. Whether you need a question at the end or whether it's a poll, or you've asked people for an opinion, you need to find a way for people to get involved. And what you are saying, what the topic is, could be controversial. Watch out if you do that though. It could be just something that really is the top of the news at the moment. And it's really got everybody's attention.

Yes. And so, and it could be something that's culturally going on. We were talking about Christmas. Isn't there some time competition at the moment to, and I'm going to ruin it for people who are involved in this. If I'm not very, very careful. There is a song or a band that you are not allowed to hear over Christmas. And if you do, yes, then you're out of the running for whatever. Yes. I don't know how anybody plays that game. It's on the radio all the time.

Right. Okay. So we've even heard about that in New Zealand. It's actually been medical, it's been medical for many of the Tatlesi kids. While it's pumping away it's flowing like a plant. And actually, I don't know. Or I don't know what my-, Oh, you know, I have never seen it before. I just not seen it. I just thought, well, I'm not trying to... It's just going on for peace. And yeah, it's going to crash. possibility. But screwdriver is trying very hard, right?

Which times can I go through those things? That's the big section of that time. From where? Right, right. Huh. their hands into it in terms of thinking about it for themselves and then responding. Because that's what you want. You need to touch and move or you need to make somebody think with your post. And if you can do that, they're much more likely to respond with a comment. Yes. So I love when somebody says that a new feature appears.

So my thing with new features, obviously I don't do it with everyone because you'd be doing it forever, is to make a little short video and put it up on YouTube. And then I'll put it up in a post and LinkedIn. And what I love is the people who say, Louise, this is so good. You always keep us up to date with things that are happening on LinkedIn. And Liner, they're not people who necessarily are on LinkedIn more than once a week. They're not LinkedIn trainers and LinkedIn consultants.

So I'm just going to make a note with that little idea. Louise, because that's a very good one. The video you want to do feature like, when you're doing something and I think that somebody else is already doing, you don't want to be copying them because that's a really good way to lose friends. So you have to adapt it to somehow to be yourself. And I think that that's what really works well with the kind of thing that we're talking about. Is that content can be done in different ways.

Now I usually do my new features as PDFs. And that works really well yesterday, isn't because that wouldn't scroll past page four because of a LinkedIn wide glitch. But generally PDFs are a really good way to get your message out there. And you're doing that on a different platform using YouTube to bring people back to LinkedIn. I love it. Yes. Oh, thanks. Good. We could do collaborations on Facebook. Sorry. All right. Liner, this has been really, really brilliant and helpful.

What were you doing for your bricks again? Tell us again. Linkability, link ability, four powerful strategies to maximize your LinkedIn success. And that's the one that I wrote. And so that's about the strategies for success on LinkedIn, obviously. And business gold is the one about LinkedIn company pages. There's a new edition of that out just last month. And that's available on Amazon. In fact, both of the books are available on Amazon.

And you're not going to be surprised to learn that I have a website called linkability.biz, where I have a lot of content. Now that's a membership site. The way people can join it and have a look at all the content for seven days for absolutely free. No credit card required. Yes. And also on your website, you've got a lot of free, download PDFs. I know it's not as well. But you're like, you know, people don't even sign up for email lists for that. It's all there.

Go and check out Lenare's website linkability.biz. I love the name linkability. It's brilliant. I like it too, actually. But I'll never write a book again that's got a piece of punctuation that has no name in the middle of it because I separate link and ability with this little dot that doesn't set at the bottom of it in the middle. And I don't think that that has a name. Anyway, it looks good, but it's very hard on SEO type things. I know.

But I did want to say the ways that most of my content is of course on LinkedIn. So anybody who goes to my LinkedIn profile will see that in my activity section, which is one of the greatest inventions of the year in my view, you can see other articles, under videos, under documents, all the different content that I put together this year. So and I have in the past, I'm quite a bit about writing in the article section. So scroll back through some of those and see what you can find. Fabulous.

Fabulous. And check out the link. Is the membership called linkability membership? It's just called linkability. It's nice and easy, just linkability. I love it. Okay. Right. Everybody go and check out all of those things. And Liner, thank you so much for coming on the podcast today. It's been up. You've been fabulous. And we're both in the same lighting zone now. We go. Thank you. Louise has been a pleasure having a chat with you today. I just so much enjoyed it. It's been so much fun.

Brilliant. Thanks so much to there. Bye. Bye. But that was just absolutely delightful having Liner on the podcast. A long time coming for those of you who don't know her, really go and connect or follow her on LinkedIn because she shares a lot of really fabulous tips and advice. And if you are into gardening, I'm a wannabe gardener. I'm not brilliant at it. But she also talks about garden at the weekends. And I really, I really like it.

We compare gardens where you live with gardens in New Zealand. So if you want to check out how we write content for clients, then please pop over to Louise Brogan.com and check out our writing packages. And also in 2024, we're going to be doing a lot more video packages with our clients. And if you, if what we said about AI resonated with you earlier in the podcast, one really good way to stand out on LinkedIn is to have videos of yourself talking.

And if that you're like, oh Louise, I can't do that. How do I do that? It's okay. I have developed a framework to do that with you. Take all the piano away. All you do is show up, talk to me. And I will produce four fabulous LinkedIn worthy videos that you can use in your content. If you want to find out about that, go and check out the video visibility package over at Louise Brogan.com. And if you find this useful, please do feel free to share it with somebody else who you think might benefit.

And we will talk to you on the podcast next week.