Do you sell online courses? Perhaps you’re running a challenge or offering a free PDF or a webinar to encourage people to sign up for your membership? Are you interested in finding out how you can replace your existing funnels with ‘conversational selling’ and increase your digital sales? This week on the podcast, I interview Mike Kelly, CTO and Co-Founder of MemberVault, an easy-to-use resource hub that allows you to showcase your free offers and paid products in one place. Whether you offer di...
Feb 26, 2020•35 min•Transcript available on Metacast Traci Baxley joins me for an on-air coaching call on how to 'jump back in' to LinkedIn following a change of direction with her business. Traci is a Life Coach for Moms, supporting women who are chasing the elusive “balance” instead of choosing harmony and grace to guide their lives. Traci helps moms move from fear-based parenting to intentional parenting with radical love using her parenting philosophy, Social Justice Parenting. Traci specializes in supporting moms of transracial families. She ...
Feb 19, 2020•38 min•Transcript available on Metacast Last week, while working with a client on their Linkedin strategy, we had a chat about whether or not LinkedIn Premium was worth investing in.. I currently DO have LinkedIn Premium and have had it for about six months. I am not sure if I want to keep it o – but I do find it useful to see who has been looking at my profile. So lets dive into the detail How much does it cost? LinkedIn Premium is offered in four tiers, ranging from $29.99 to $59.99 per month for job seekers, $79.99 per month for sa...
Feb 14, 2020•26 min•Transcript available on Metacast How do you use LinkedIn for business? Did you know you can have a personal profile and then create a company page even if you are the sole member of your business? Find out why I suggest you have both! IF you would like help creating either your personal profile, or a company page, please reach out for a chat. Contact me on louise@socialbeeni.com . Subscribe to the podcast for more tips, techniques and strategy to help you win business on LinkedIn. www.loiusebrogan.com...
Feb 05, 2020•22 min•Transcript available on Metacast If you are using social media to promote your business, you might get frustrated from time to time. You think of something wonderful to post online and write it out carefully, checking your spelling and grammar. Choose a nice photo to go with it and post it. Away it goes, into the ether. And you wait to see if anyone will click like. Or comment. Or even better, send you a message via messenger or email. But all you get is crickets. And in the meantime, you see other people posting stuff that reg...
Jan 29, 2020•28 min•Transcript available on Metacast Ep 114 Using LinkedIn to promote your event with Lean In regional leader Nicola McGuinness Are you organising an event or a conference? Did you know you can now create ‘ events ’ and raise awareness about your event on LinkedIn? This w eek on the podcast, I interview Nicola McGuinness, who is the Policy Research and Information Project Manager for Inter Trade Ireland and the founder and regional leader of the Lean In Newry Network, which currently has 220 members. In the first half of this episo...
Jan 22, 2020•31 min•Transcript available on Metacast This week, I am closing the doors on my LinkedIn group coaching programme – Level Up Your LinkedIn. This is for you if you want to use LinkedIn to start attracting your ideal client to reach out to work with you directly. www.louisebrogan.com LinkedIn Etiquette Every social media platform has its own etiquette or expected behaviour. People go to Facebook to connect with friends and family. They go to Instagram for a daily dose of inspiration. Twitter is great for short sharp news briefs (and pol...
Jan 16, 2020•23 min•Transcript available on Metacast In this week's episode, I host an on-air coaching call with Sara Kappler to answer her burning questions about using LinkedIn. Sara wanted to know how to leverage her success in the past, to reach more clients, by using testimonials and recommendations on LinkedIn. We discuss how far back you go in terms of your connections, connecting with people from your corporate past, and networking. We also talk about the Skills and Endorsements section on your LinkedIn Profile. https://www.louisebrogan.co...
Jan 09, 2020•38 min•Transcript available on Metacast This week I talk to Alex Curtis of the Lead Engine Podcast. Alex is an expert on creating leads through paid advertising online - and has niched down to work with businesses in the Financial Services industry. We discuss how Alex found his niche, how he helps his clients, and we walk through a great example of how you can use LinkedIn ads to generate leads in your business. You can find out more about Alex at https://theleadengine.co.uk/about-us/
Dec 23, 2019•34 min•Transcript available on Metacast Geraldine Carter is the host of the Podcast: Epic Business Growth for CPAs – we have a great conversation about how Geraldine can use LinkedIn to connect with her ideal client. We cover how and why Geraldine should create a LinkedIn company page, and how to create content and posts that attract new customers and raise her profile. We also discuss how Geraldine became an unexpected feature in Seth Godin’s Ted Talk on tribes – check that out here: https://ed.ted.com/lessons/the-tribes-we-lead-seth...
Dec 17, 2019•41 min•Transcript available on Metacast While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform. In this week's solo episode, I dive deep into how you write articles for LinkedIn, and why you should! For your free download on growing an authentic network that helps you win business on...
Dec 09, 2019•18 min•Transcript available on Metacast When is the last time you updated your CV? Is it worth getting your CV professionally written? How is your LinkedIn profile different from your CV? This week on the podcast, I interview CV writing expert Laura Harmsworth. With a degree in geography and a career path that’s surprisingly similar to mine, Laura set up her business in 2012 to help people write CVs that open doors. If you have years of experience and are struggling to decide what to include on your CV, or if you’re ready to invest in...
Dec 02, 2019•30 min•Transcript available on Metacast How to use LinkedIn to get more leads and sales with Janine Coombes How can you use LinkedIn to get more leads and sales? Do you know what type of content works specifically for your business and your audience? This week on the podcast, I interview small business marketing manager Janine Coombes. Janine helps one-man-band business owners to narrow down the one thing they want to be known for and to promote their business. Earlier this year, Janine published a spoof video of herself all dressed u...
Nov 25, 2019•39 min•Transcript available on Metacast Live recording from our Social Media Bootcamp Panel on Podcasting. With podcasters Ian Anderson Gray of the Confident Live Marketing Podcast, Alex Curtis of the Lead Engine and Sara Bussandri, shownotes writer from the Social Bee Podcast. We discuss podcasting, take questions from the audience and have fun doing it!
Nov 19, 2019•29 min•Transcript available on Metacast Creating video content on social media with mortgage broker Ash Borland Is the way you’re currently marketing your business on social media working for you? Are you looking for a way to build your business through video content on LinkedIn and other social media platforms? This week on the podcast, I interview mortgage broker Ash Borland. Ash is a home buyer specialist who helps first-time buyers and homeowners buy a new property. Like most of us, Ash had been using social media for a while as a...
Nov 11, 2019•27 min•Transcript available on Metacast Sharing your personal brand on social media with May King Tsang Have you ever found yourself coming across posts on social media about an event you’d been considering going but decided against? If you have, you’re likely to have experienced FOMO, or Fear of Missing Out. This week on the podcast, I interview May King Tsang, who is the one and only Live Social Media Reporter and FOMO Creator in the UK. In a nutshell, organisers can hire May King for the duration of their event to allow her to crea...
Nov 04, 2019•38 min•Transcript available on Metacast Building an online coaching business with Sara Moseley Have you been thinking about moving your offline business online? Or maybe you’re already selling online and would like to create an online course and start earning semi-passive income? This week on the podcast, I interview Sara Moseley, who is an online business coach who helps people create scalable online products to bring more money into their business. Sara and I are both podcasters, and, as we found out during this interview, we both h...
Oct 28, 2019•40 min•Transcript available on Metacast In this episode I recap the Social Media Bootcamp in Belfast, October 2019. With speakers including Ian Anderson Gray, Alex Curtis, Erin Thomas Wong and David Cochrane of the Irish Times. I also share the latest updates for LinkedIn Events and Company Pages. If you would like help with your LinkedIn, why not book a LinkedIn profile review at www.socialbeeni.com/workwithme
Oct 21, 2019•20 min•Transcript available on Metacast Do you have a LinkedIn profile that you hardly ever use? Or do you regularly post status updates on LinkedIn and start conversations with the prospective customers and clients in your network? As promised, from this week onwards, the show is going to focus more heavily on LinkedIn, and in this episode, I share some tips on how you can start using the platform by engaging with other people’s content and by creating your own updates and articles. LinkedIn has the potential to help you raise your p...
Oct 14, 2019•17 min•Transcript available on Metacast Celebrating episode 100 answering my listeners’ questions What’s the story behind my business and my podcast name? Who’s my favourite podcast guest? What tips would I share with someone starting a podcast? These are just some of the questions my listeners asked me in advance of my 100 th episode. To celebrate, I answer these and more questions in today’s solo episode. So if you want to find out more about how I come up with topics, how I choose my guests, all the way to what microphone I use, th...
Oct 07, 2019•30 min•Transcript available on Metacast What is your personal brand and how do you build one on LinkedIn? Do you have a LinkedIn profile? Do you create content and engage on the platform? Have you thought about how you want people to remember you? In this week’s solo episode, I talk about building your personal brand on LinkedIn. I explain why you need to think carefully about the way you present yourself on LinkedIn (and online in general) and why having a strong, professional profile is important. If you want to raise your profile o...
Sep 30, 2019•18 min•Transcript available on Metacast Growing your business through podcasting with Colin Gray Do you listen to podcasts? Have you been thinking about starting your own podcast show? In this week’s episode, I interview Colin Gray (a.k.a. The Podcast Host), who helps people to start and run successful podcasts. Colin started his career in university, teaching lecturers how to use technology more effectively. That’s when he first came across and learnt about podcasting back in 2008. Fast-forward to today, and Colin hosts his own podca...
Sep 23, 2019•28 min•Transcript available on Metacast Do you feel in control of the money you make and spend in your business? Do you know which products or services are the most profitable for you? Have you been thinking about outsourcing some business tasks but worry that you might not be able to afford it? Then you’ll want to listen to this episode! This week on the podcast, I interview my good friend Carmel Seery, who is a Management Accountant. Carmel helps business owners and entrepreneurs build profitable businesses by understanding their fi...
Sep 09, 2019•35 min•Transcript available on Metacast Why do we buy things? Is pricing always a deciding factor? Does how we phrase something or the colours we use on our website buttons matter? In this week’s episode, I interview Melina Palmer, who hosts The Brainy Business podcast. Melina has a Master’s Degree in Behavioural Economics and helps businesses to understand why people buy and how the brain makes decisions. Through her workshops, talks, and online courses, Melina teaches people how, by making small tweaks to your messaging, pricing, an...
Sep 02, 2019•34 min•Transcript available on Metacast Aug 19, 2019•26 min•Transcript available on Metacast Aug 12, 2019•11 min•Transcript available on Metacast Aug 05, 2019•30 min•Transcript available on Metacast Jul 29, 2019•37 min•Transcript available on Metacast Jul 09, 2019•37 min•Transcript available on Metacast Running a Virtual Assistant business with associate team members with Claire Grace Have you ever thought about hiring a Virtual Assistant to support you in your business? Could hiring a Virtual Assistant save you time AND money? In this week’s episode, I interview Claire Grace, who is the founder and CEO of a Virtual Assistant business that supports female entrepreneurs. Whether you’re looking for ongoing support to manage your workload or help with a one-off project or event, Claire and her tea...
Jul 01, 2019•27 min•Transcript available on Metacast 
