Why do you need content marketing? My guest Lyndsay and I discuss the value of creating content to make marketing your business easier. If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service
I love to cook. Preferably from scratch. My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner. We don’t always have time to cook from scratch though. During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans. At the weekend, we might get a takeaway ordered in. More often than not, it’s a pre-m...
Have you seen the new LinkedIn service pages for service providers? To create your own, visit https://louisebrogan.com/linkedin-services-page/
As the president & CEO of Mental Health in Minutes , Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation. A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the workplace using Positive Psychology – evidence-based, practical tips and techniques to increase wellbei...
On Air Coaching Call with Sally Davis Berry. Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training. We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people. If you would like to know the answers, then tune into the podcast toda...
LinkedIn, networking and community An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. Now in her 12th year of business, Karen regularly facilitates LinkedIn training for some of the biggest companies in Australia. Her true love, however, is writing profiles for business owners. Located in Sydney, Karen asserts her fam...
Nicki Osbaldiston is a NZ based marketer. We discuss how to leverage your local network, discuss LinkedIn local and Nicki gets to ask all her questions.
How to create and share document posts on LinkedIn Using Canva to create super clear carousel or document posts for your LinkedIn personal profile and Company page posts. This tutorial takes you step by step through how to use a Canva template, what content to put on your slides and how to upload this onto LinkedIn with a post that draws in your ideal clients and starts engagement with your network. Canva https://www.canva.com/join/rdq-tyr-mvr You can watch how to do this on the new video over o...
How do you write a great LinkedIn profile? Visit www.louisebrogan.com/workwithme and we can write it together
On Air Coaching call with Veronica Sagastume of Fortified Accounting. V is the CEO of Fortified Accounting, a Silicon Valley based business offering Accounting & Business Solutions for StartUps. V had several questions for me including: Since I have both a personal profile and a new business page, when I create content, when referring out my firm, team and services, should I say: We, Our, Us, not I, Me. 2. Should I create and publish the same type of content on my personal profile as on my busin...
Have you ever had an on-air coaching call? Do you like listening to podcasts where the host brings on someone to coach them and answer their questions? We have a series of podcasts coming up, where I help my on-air-coaching guests with their questions about using LinkedIn. I invited members of my email newsletter to apply to come on the podcast, and have chosen some great guests coming up in the next few weeks. For those who didn't get on for a whole show, I thought I'd take the time to answer s...
There is something truly inspiring about hearing how people I’ve worked with have got on afterwards. So, in this week’s podcast I wanted to share some of these success stories with you all, as it’s a wonderful opportunity to hear how even small changes can make a real, measurable difference. In this episode I will tell you about two women who I have worked with that have both had unbelievable success as a direct result of raising their profiles on LinkedIn. The first is a client of mine who’s ba...
This week’s podcast is all about a new feature that’s just launched on LinkedIn – it’s called LinkedIn Creator. If you’ve never heard of it - or even if you have but have no idea whether it’s right for you - then listen up! I’ll be talking you through the who, where, what, why and how in this simple-to-understand breakdown of everything you need to know. PODCAST PLAYER Over the last 10 years, LinkedIn has really changed from where it used to be. Back then, you may have turned to LinkedIn to find...
In a podcast first this week, I’m co-hosting with my friend Crystal Collinson, which means for once I’ll be answering, as well as asking the questions! Crystal is the principal of Crystal Collinson Interiors, a full-service design firm specialising in the design and decorating of everything from new homes through to commercial projects. She lives by the simple philosophy that “design should solve problems, not create them”. She’s now putting her years of experience to good use, with the launch o...
It’s an all-Irish line up on the podcast this week, where I’m joined by my good friend and client, Andrea Dermody. Andrea is an all-round diversity and inclusion guru who’s built a thriving consultancy business off the back of a highly successful career in financial services. She works with organisations and individuals to reshape their organisational cultures to make them more inclusive. The result is that regardless of a person’s gender, background, socio economic experience, race or religion,...
What are your top ten questions about using LinkedIn? Let's dive in. Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan For your free guide - www.louisebrogan.com/download
Have I got a treat for you this week! I’m so excited to share this week’s podcast where I catch up with the absolute queen of sales, Nikki Rausch. Nikki is the founder of Sales Maven where she teaches tangible skills that, when you take action and implement them in your own business, will give you massive results. Not only is she a sales strategist, she’s also a successful author of multiple books, podcaster and founder of the online Sales Maven Society. In this episode we talk about how to pick...
Have you seen some LinkedIn accounts with follow instead of connect on their Introductory card? What does this mean and which should you have on your profile? How to Connect with someone on LinkedIn The default setting on LinkedIn profiles is to show the ‘Connect’ button. It appears to the right of your profile photo. When you connect with someone on LinkedIn, you are automatically following their content. How to follow someone on LinkedIn When you ‘follow’ someone on LinkedIn, you will see post...
How do you know what to post on LinkedIn? How can you come up with ideas for content to market your business? Tune into today’s podcast to find out! This is something that a lot of people struggle with, and one of the reasons they hire me to help. This is your business network so try to keep it professional Be strategic – remember you want to win business on LinkedIn Keep yourself on a time limit – don’t get distracted and end up spending too long on your LinkedIn Remember the four pillars of us...
If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales. Esther is the founder of the US based publicity and marketing agency, Born To Influence . She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of...
How much content have you shared on LinkedIn recently? Do you struggle with coming up with ideas for posts or how to write those posts? Let me take the pain away! Find out in today's episode why you should think about outsourcing the content creation and take yet another thing OFF YOUR PLATE! I have been working recently with a handful of clients on an ongoing basis. And I have to say, I absolutely love it. What I like more is the impact I can see happening. When people are working consistently ...
Fiona Walsh is a PowerPoint specialist based in Cork, Ireland. Fiona signed up for a LinkedIn Profile Review in 2020 after attending a free webinar. Then Fiona joined the course, LinkedIn Learners Lab to further her knowledge of using LinkedIn for business. Now she gets a steady stream of inbound leads each week. Find out about her messaging strategy in this week's podcast. Fiona started her business, Imagine Coaching, in October 2019. As a certified coach, Microsoft master instructor and a life...
Why are some people afraid of posting on LinkedIn? This is something that I hear time and time again from people. Whether it is my clients who hire me to work with them - to help them understand how they can use LinkedIn as a vehicle to raise their profile, raise their visibility online, and win business as a result. Maybe they want to get speaking engagements, maybe they want to host corporate workshops, maybe they want to work one to one with people. There are different reasons why people want...
I recently ran a poll on LinkedIn to see if my audience had heard of (or were using) LinkedIn Pods. Along with 'grenade posts', today we dive into what I suggest NOT to do on LinkedIn. LinkedIn is your business and professional network. Yes, it's true, people do buy from people - but LinkedIn themselves have asked people not to share content such as dogs in costumes - it is the platform where people go for business. So here are two things I suggest you avoid - Being part of a LinkedIn pod - A po...
Are you generating leads from your LinkedIn activity? How much time do you need to spend on LinkedIn to start bringing consistent inbound leads for your business LinkedIn is seen as the professional social media networking site. According to a State of B2B Marketing Report from Wpromote , 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel. But HOW do you use LinkedIn for lead gen? Let’s look at seve...
Michelle Kaplan is the Corporate Poet. We discuss using LinkedIn when you transition from working in corporate for 30 years to starting your entrepreneurial journey. Michelle shares how she uses poetry in her coaching and workshops, and we discuss how I have worked with her to switch up her LinkedIn activity and raise her profile on this platform. For full transcript of this episode, visit www.louisebrogan.com/how-linkedin-differs-when-you-leave-corporate To work with Michelle, reach out to Mich...
Are you using LinkedIn groups? How do you find one that is 'good'? So many people are moving away from Facebook, is this the time to start your own LinkedIn Group? Today we dive into why you should consider LinkedIn groups, how to set one up, LinkedIn group chats and of course, what could be done to improve this feature. >>Podcast Player To get help with your LinkedIn presence, why not book a strategy session today... Visit Work With Me to find out more. DIY support LinkedIn VIP Sessions Join th...
Have you ever had the following happen? Someone sends you a connection request on LinkedIn with no message and you have no idea who they are, or why they want to connect with you. Someone connects with you on LinkedIn and as soon as you accept their connection request, they send you a sales message. Or an automated message. Don’t miss the opportunity to start a conversation When you connect with someone on LinkedIn without a message, you are missing a huge opportunity. LinkedIn is the social net...
Angela Pitter from Boston is the owner of Live Wire Collaborative. As a digital marketing strategist and advisor Angela works with small to mid sized businesses to help them unleash the power of social media. She aims to help them to connect, collaborate and convert their target communities on whichever social media platform is best for them. Angela says when she is working with a client, she always think of think of it as a partnership. collaborating, rolling your sleeves up, and working togeth...
Be honest... When did you last even look at your LinkedIn profile? Do you still have skills on there from the job you did ten years ago? Have you updated your headline in the last year? How do you know what bits to update and what to leave alone? Are you leaving money on the table because your ideal client skims through your profile, decides you are not for them, and moves on to someone else? It is time to update your LinkedIn profile - from the headshot and headline, to the skills and experienc...
