Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today’s episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influenc...
Oct 02, 2022•56 min•Transcript available on Metacast Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She’s also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sprout Social. Previously, she was the VP of Marketing at Unbounce and has worked in growth marketing for over 20 years. In today’s episode, Gia speaks about how to identify your ideal customer, how to map their user flows in...
Sep 29, 2022•1 hr 7 min•Transcript available on Metacast Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that’s now used in apps like Uber and WhatsApp. In today’s episode, Julian dives deep on product-led acquisition (PLA) and why he believes it’s the best way to grow your company. He shares specific marketing strategies for growth an...
Sep 25, 2022•59 min•Transcript available on Metacast Jason Shah has led product teams at Amazon, Airbnb, Microsoft, and Yammer and currently leads the product team at Alchemy (one of the most important web3 infrastructure companies). In addition, he’s an advisor, investor, and two-time founder. In today’s episode, Jason discusses what it’s like to be a PM in web3, why his role at Amazon made such a big impact on his life and career, what makes a great leader, and how to hire well. He also shares his unique perspective on building a meaningful care...
Sep 18, 2022•1 hr 10 min•Transcript available on Metacast Adam Grenier is the former Head of Growth Marketing and Innovation at Uber, where he helped build Uber’s growth infrastructure from the ground up. He is also the former VP of Product and Marketing at LambdaSchool, and former VP of Marketing at Masterclass. These days, Adam is a growth and marketing advisor to many companies, as well as a teacher through Reforge. In today’s episode, Adam shares how to determine whether a new channel is worth exploring, the rise of the growth CMO, and how improv c...
Sep 15, 2022•1 hr 10 min•Transcript available on Metacast Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor and writes my favorite marketing newsletter ( MKT1 ). In today’s episode, she shares her insights on when to hire marketers, how to determine which type of marketing hire is best for your team, how to best work with marketin...
Sep 11, 2022•1 hr 11 min•Transcript available on Metacast Ryan J. Salva is the VP of Product at GitHub, where he led the incubation and launch of Copilot. Copilot uses OpenAI’s ML engine to suggest code and entire functions in real time, right from your editor, and is changing the way we build software. Ryan is an experienced developer and product manager, with over a decade of experience working for Microsoft before moving to lead the GitHub product team. In today’s episode, he shares how Copilot got its start, how it moved from prototype to live prod...
Sep 04, 2022•1 hr 5 min•Transcript available on Metacast Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable, Whimsical, Otter.ai, Oyster, Flo Health, and Clay. In today’s episode, Yuriy discusses the ever-changing world of growth, emerging growth tactics, and how to find your growth engine. You’ll learn the most effective strategies for driving user acquisition, how to balance and diversify organic and paid channels, when it’...
Sep 01, 2022•1 hr 8 min•Transcript available on Metacast Wes Kao has worked with Seth Godin (where she co-founded the altMBA and served as executive director), David Perell on his Write of Passage course, Professor Scott Galloway on Section4, and Morning Brew . Currently, she’s the co-founder of Maven, a cohort-based learning platform where I taught my own course. Wes is passionate about telling stories that stay true to the creator’s intentions while keeping your audience listening. In today’s episode, you will learn how to use state changes to keep ...
Aug 28, 2022•53 min•Transcript available on Metacast What are common diseases of product teams, and how do you avoid them? Why should you focus less on problem discovery and more on solution discovery? How do you maintain your product mojo? After working as a product leader for over 20 years, Marty Cagan started Silicon Valley Product Group to help product teams operate at a higher level. In this conversation, Marty shares what Steve Jobs can teach you about building product, how to structure your teams for innovation, how to improve your product ...
Aug 21, 2022•1 hr•Transcript available on Metacast What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one! — Find the full transcript here: https://www.lennysnewsletter.com/p/the-art-of-building-l...
Aug 18, 2022•1 hr 23 min•Transcript available on Metacast Shishir Mehrotra is the co-founder and CEO of Coda, and formerly head of product and engineering at YouTube. In this episode, he shares his insights on growth strategy, how he evaluates talent, a peek at his upcoming book The Rituals of Great Team s, why reference checks are the most important step in the interview process, and so much more. Join us. — Find the full transcript here: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/#transcript — Whe...
Aug 14, 2022•2 hr 32 min•Transcript available on Metacast Thousands of new products launch each year, but very few make it. Ryan Hoover has seen thousands of products launched over the course of his time running Product Hunt, and through his investing, and in this episode you’ll hear what Ryan has learned about launching products, growing products, and raising capital. Plus, we play a made up game called “What would you rather upvote?” Join us. — Find the full transcript here: https://www.lennyspodcast.com/how-to-launch-and-grow-your-product-ryan-hoove...
Aug 07, 2022•1 hr 10 min•Transcript available on Metacast Do you put as much time into your career planning as you do into your product planning? Deb Liu has had an extraordinary career path, from Ebay and PayPal, to Facebook, and now Ancestry. She’s sat in on, mentored, and managed hundreds of product managers. In this episode, she shares poignant advice on how to intentionally find growth opportunities and drive your career forward. Join us. — Find the full transcript here: https://www.lennyspodcast.com/how-to-own-your-career-growth-and-become-a-powe...
Aug 04, 2022•1 hr 11 min•Transcript available on Metacast You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collecti...
Jul 31, 2022•1 hr 3 min•Transcript available on Metacast Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us. — Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript — Thank you t...
Jul 28, 2022•54 min•Transcript available on Metacast Advancing as a product leader requires new skills and a new mindset. Ken Norton is an executive coach who works with some of the top people in product to help them get unstuck and find creativity again in their approach to problems and their careers. After 14 years as a Product Manager at Google, Ken brings deep experience in leadership and shares with us the lessons he most often offers his clients to unlock growth. Join us. Thank you to our wonderful sponsors for making this episode possible: ...
Jul 24, 2022•1 hr 14 min•Transcript available on Metacast The people who rise fastest in product know how to sell their ideas to customers, and also to their coworkers. Casey Winters, the Chief Product Officer at Eventbrite (previously at Grubhub, Pinterest, and advisor to dozens of companies) shares what it takes to be successful as you rise in the ranks within product. In this episode we’ll talk about how to land presentations, how to win over executives with strategic communication, the skill sets that are most in demand in product, and new growth t...
Jul 21, 2022•55 min•Transcript available on Metacast Nickey Skarstad is a Director of Product Management at Duolingo, where she is leading a stealth 0 → 1 product. Prior to Duolingo, she was VP of Product at The Wing, Product Lead at Airbnb, where she led much of the Experiences product team, Product Lead at Shopify, and Director of Product Management at Etsy. — Thank you to our wonderful sponsors for making this episode possible: • Mixpanel: https://mixpanel.com/startups • Dovetail: https://dovetailapp.com/lenny • Unit: https://unit.co/lenny — In...
Jul 18, 2022•1 hr 1 min•Transcript available on Metacast Manik Gupta has led two of the most successful consumer products in history—Google Maps, where he was Director of product for the Maps team, and Uber, where he was CPO. After leaving Uber, he spent some time working on a product to help people avoid getting COVID called CVKey, and most recently he took on a role at Microsoft as Corporate Vice President leading many of their consumer efforts. — Thank you to our wonderful sponsors for making this episode possible: • Mixpanel: https://mixpanel.com/...
Jul 14, 2022•1 hr 5 min•Transcript available on Metacast Merci Grace has been a founder, an investor (at Lightspeed Ventures), head of product and growth (at Slack), and is now a founder again (Panobi). She’s also one of the co-founders of Women in Product, and Fast Company named her one of the Most Creative People in 2017. — Thank you to our wonderful sponsors for making this episode possible: • Dovetail: https://dovetailapp.com/lenny • Mixpanel: https://mixpanel.com/startups • Whimsical: https://whimsical.com/lenny — In this episode, we cover: [3:41...
Jul 11, 2022•59 min•Transcript available on Metacast Sanchan Saxena is VP of Product at Coinbase. Before Coinbase, Sanchan was Head of Product and GM at Airbnb, founder and Head of Product of Instagram Shopping, Director of Product Management at Yahoo, and Lead PM at Microsoft. — Thank you to our sponsors for making this episode possible: • Dovetail: https://dovetailapp.com/lenny • Persona: https://withpersona.com/lenny • Productboard: https://www.productboard.com/ — In this episode, you’ll learn: [3:50] How Sanchan worked his way up to VP of Prod...
Jul 05, 2022•1 hr 1 min•Transcript available on Metacast Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable system for continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage startups to global enterprises, in a variety of industries. She has taught over 11,000 product people discovery skills through the Product Talk Academy and hundreds through her coaching practice...
Jun 30, 2022•48 min•Transcript available on Metacast Brandon Chu is VP of Product at Shopify, where he leads the app platform ecosystem, new initiatives group, and M&A investments. Brandon helped scale Shopify’s PM team from five to hundreds, and worked his way up from an IC Senior PM. Prior to Shopify, he was a Director of PM at FreshBooks and, before that, a founder. Brandon might be best known for his writing on the art and science of product management as part of a collection on Medium he calls “The Black Box of Product Management.” — Thank yo...
Jun 27, 2022•50 min•Transcript available on Metacast Elena Verna has led growth at some of today’s most successful B2B businesses, including Miro as CMO, Surveymonkey as SVP of Growth, and now at Amplitude as interim Head of Growth. She’s also worked closely with over a dozen companies on growth and product strategy, including companies like MongoDB, Clockwise, and Netlify (where she sits on the board of directors). Elena is undoubtedly one of the smartest people on growth strategy in the world. — Thank you to our sponsors for making this episode ...
Jun 23, 2022•59 min•Transcript available on Metacast Before getting into teaching full-time, Gibson Biddle was VP of Product at Netflix and CPO at Chegg (a textbook rental and homework help company). He now spends his days speaking, writing, and hosting workshops on product leadership, strategy, and culture. There are very few people in the world who’ve worked with, and had an impact on, more product managers. — Thank you to our sponsors for making this episode possible: • Flatfile: flatfile.com/lenny • Coda: coda.io/lenny • PostHog: posthog.com/l...
Jun 20, 2022•1 hr•Transcript available on Metacast Jackie Bavaro is the author of the best-selling books Cracking the PM Interview and Cracking the PM Career . She was most recently at Asana, where she joined as its first product manager and later became the head of product. Earlier in her career, Jackie was a PM at Google and Microsoft, where she worked on high-impact products such as Google Search and Microsoft SharePoint. In this episode, we cover: 1. How did Jackie become head of product at Asana? Start writing the best-selling PM books on i...
Jun 16, 2022•49 min•Transcript available on Metacast Gokul Rajaram serves on the executive team at DoorDash, where he leads the Caviar product line. Previously he worked at Square, where he was also on the executive team and led a number of key product lines, and as a product director at Facebook, where he helped the company transition its advertising business to become mobile-first. Earlier in his career, Gokul was a product director for Google AdSense, where he helped launch the product and grow it into a substantial portion of Google’s business...
Jun 13, 2022•1 hr 2 min•Transcript available on Metacast April Dunford is the author of the best-selling book Obviously Awesome , a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and now runs her own consulting firm, helping companies of all shapes and sizes nail their positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. In today’s episode, you’ll learn: 1. How does April define positioning? 2. How do you assess if your pr...
Jun 09, 2022•1 hr 1 min•Transcript available on Metacast Shreyas Doshi is a treasure trove of knowledge and tactical insights on product, strategy, psychology, leadership, and life. Over the course of his career, he’s PM’d at Google, Twitter, Yahoo, and Stripe, where he joined as its fourth product manager, later becoming Stripe’s first PM manager and helping define and grow its product management function (from ~5 to more than 50 people). Since leaving Stripe, Shreyas has amassed a huge Twitter following in large part thanks to consistent sharing of ...
Jun 07, 2022•1 hr 17 min•Transcript available on Metacast 
