Not every company is on board the TikTok train yet, but after listening to this episode, you will see TikTok in an entirely new way. Meet Dr. Brian Boxer Wachler, a doctor who specializes in a rare disease of the eye called keratoconus who started posting on TikTok during covid and now has become a bonafide TikTok influencer with more than 3 million followers! Why did he start posting on TikTok? And what did he start posting on TikTok? And what is his advice for you? You'll have to listen i...
Jan 06, 2023•35 min•Transcript available on Metacast TikTok. Instagram Reels. YouTube Shorts. You've heard the buzz around them, and you know that is where social media users are spending the most time consuming content today. Short form video has transformed from its earliest days of just being about trending dances on TikTok to being a place where people go looking for information. If you have children or know any GenZ youth, ask them what they have learned from being on TikTok. You might be surprised as to the center of information discove...
Dec 22, 2022•28 min•Transcript available on Metacast One of the core tools that most marketers use to measure their ROI, Google Analytics, is undergoing its first major revision in more than a decade. From beginners to experts, learn what these changes mean to you and how you can best prepare for them in this interview with Google Analytics expert Chris Cheetham-West. Key Highlights [06:28] Introduction of Podcast Guest, Chris Cheetham-West [08:28] Chris's Marketing Journey [11:02] How to Utilize Google Analytics 4 [15:58] Universal Analytics...
Dec 15, 2022•36 min•Transcript available on Metacast One of the most impactful marketing concepts that I know and teach is this one: Your community is always a subset. While originally geared towards explaining influencer marketing, it actually should be used to better understand our entire approach to digital marketing and help equip us with a growth mindset. Key Highlights [02:57] Community As A Subset of Your Potential [03:27] Examples of Having Community As Subset of Your Potential [06:59] Go Outside Your Current Community [08:37] Learning Ite...
Dec 08, 2022•18 min•Transcript available on Metacast While we have covered a lot about influencer marketing on this podcast, there is one facet that we haven't looked at: The cost-effectiveness of influencer marketing. As we head towards a potential recession in 2023 and marketing budgets are tight, this becomes even more important. That's why on this episode we will focus on why influencer marketing is such a great marketing investment when budgets are tight. Topics we will cover include: Why Influencer Marketing is the most flexible fo...
Dec 01, 2022•37 min•Transcript available on Metacast Unplugging for a week being sick gave me a chance to reimagine my own social media marketing for the new year. The truth is, when it comes to social media, many businesses continue to do the same old same old even as content consumption tastes change. Social media content creation also requires the resources of time and money, so here is how I recommend you get the biggest bang for your social media marketing buck in the new year. Key Highlights [03:41] Changes That I Am Going to Take in Social ...
Nov 25, 2022•23 min•Ep 294•Transcript available on Metacast Are you giving your content the attention it deserves? Do you create a video, podcast, or blog post, and then forget about it after its done. Meet Amy Woods, the queen of content repurposing, who is going to help you get MORE from ALL of your content than you might have thought possible! In this episode you will learn: Repurposing video is easy(er). What are the best practices in repurposing blog content? The trend towards vertical video repurposing, even in B2B virtual events How to best repurp...
Nov 17, 2022•52 min•Transcript available on Metacast I’ve talked a lot about influencer marketing over the past several years, both on this podcast and in my book, “ The Age of Influence .” The practice of influencer marketing has changed since 2019 and 2020, when I wrote that book. For that reason, we need to look at the current influencer marketing trends if our campaigns and techniques are to remain successful. Let’s take a look at why influencer marketing is effective and what trends we can expect to develop over the next year. Key Highlights ...
Nov 10, 2022•28 min•Transcript available on Metacast While not as popular as blogging, YouTube, or social media, podcasting still continues to grow and has tremendous value for those that get it and use it right. Whether you are a current podcaster or are thinking of launching a new podcast, this episode is a virtual masterclass of best practices in: why you might consider starting your own podcast what is the minimal equipment you need to get started how to technically get started do you need a special "launch" plan for your podcast or ...
Nov 03, 2022•50 min•Ep 291•Transcript available on Metacast Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own experiences and how I view setbacks as a painful but necessary step to find success in order to inspire you to continue your digital entrepreneurial journey as I am continuing mine. Key Highlights [02:28] My pre-launch survey [03:42] How I Define Digital Entrepreneur [05:03] The Social Media Marketing Buffet [06:25] You Are What You Tweet [07:44] Wha...
Oct 27, 2022•24 min•Transcript available on Metacast The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand. In this episode you will learn: Yash's 6-step-system for influencer marketing success InfluenceR vs. Influence "no R" marketing - how to actually influence your buyers A more holistic approach to creator-driven growth - how to leve...
Oct 24, 2022•44 min•Transcript available on Metacast I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for you! Key Highlights [05:15] Different Ways to Monetize Youtube [12:35] What Makes Good YouTube Shorts?...
Oct 13, 2022•1 hr 22 min•Transcript available on Metacast Search engine discoverability is as important today as it has always been. SEO requires you to have resourceful and helpful content as we all know from Google's recent updates, but assuming we already have lots of great content, how can we move up the search engine rankings? While there are lots of things you can do, generating relevant backlinks to your website might be the most powerful option. In this special interview with digital marketing expert Sam Dunning, we discuss 5 different way...
Oct 10, 2022•34 min•Transcript available on Metacast I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about. Key Highlights [13:17] Developing Your Own Unique Brand Voice [15:32] The Upside Down Pyramid of Personality [22:18] Why Your Content Workflow Should Start With Live Video [25:13] 3 Recommend...
Oct 06, 2022•1 hr 10 min•Transcript available on Metacast What just might be the ultimate lead magnet? An online course. And it doesn't have to be complex to create either. Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creators win at courses. But her technology is not only for course creators. It's for any business. As...
Oct 03, 2022•45 min•Transcript available on Metacast As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels. With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well. Learn all about this concept of employer branding and why it is critical for marketers to understand. Key Highlights [02:47] Looking At Employer Branding [04...
Sep 15, 2022•27 min•Ep 284•Transcript available on Metacast Now that we are slowly coming out of the pandemic, it's time to get back to doing more things in person. Networking is one of them, and while there are still a plethora of opportunities to engage online, the same can be said for in-person events. Learn all about how to grow your business through networking from master networker and communicator Dave Delaney. Key Highlights [01:22] Introduction of Podcast Guest, Dave Delaney [05:35] How Dave Got Into Networking [08:15] What Prompted Dave to ...
Sep 12, 2022•50 min•Transcript available on Metacast Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to find out more about what this podcast is about! You can also learn more about me here by clicking any of these links: Website Podcast Website Amazon LinkedIn Twitter Facebook Instagram YouTube Pinterest Learn More: Buy Digital Threads : https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth : https://nealschaffer.com/maximizinglinkedi...
Sep 10, 2022•2 min•Transcript available on Metacast I had an awesome time at the world's largest event dedicated to podcasters and podcasting for business: Podcast Movement 2022 in Dallas, Texas. Since you are listening to this podcast, you already know how compelling a medium podcasting can be. But what are the newest trends and technology you should be aware of if you are a content creator or looking into tapping into podcasting for your business? Look no further - just listen to my report and you'll feel as if you attended the event ...
Sep 08, 2022•32 min•Transcript available on Metacast YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but when used strategically, YouTube can generate video views in the thousands (if not millions) that can lead to massive business for those that get it. Joining me today is the person that I can honestly call the world's expert on YouTube marketing, author of The YouTube Formula, Derral Eves. Listening to this very special episode will give you ...
Aug 25, 2022•55 min•Ep 281•Transcript available on Metacast Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored. While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so. You're probably already running campaigns on Facebook, but I am hoping that you can find a few things to focus on from this episode. Key Highlights [02:30] Facebook Statistics [04...
Aug 18, 2022•33 min•Transcript available on Metacast We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretely be applied to marketing our product? Enter Ovi Negrean, Co-Founder of the social media management tool SocialBee , who has recently launched a new product, ACE Meetings , which has integrated Web3 as a core component of its product. Learn all about this fascinating case study and see how you can put the power of Web3 to use for marketing your business! Key Highlights...
Aug 11, 2022•46 min•Transcript available on Metacast With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand? While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves. This episode is actually a snippet from a new class I am teaching at UCLA Extension on influencer marketing. Hope you enjoy it! Key Highlights [02:08] How I Teach Influencer Marketing [03:29] How to F...
Aug 08, 2022•20 min•Transcript available on Metacast I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - there's nothing social about an ad, even if it is appearing on a feed in a social network. While I tend to talk about social media as being a place to collaborate with influencers, it is equally a critical arena that gives you the ability to deepen relationships with your own customers. Customer experience marketing expert Stacy Sherman joins me for this...
Aug 05, 2022•38 min•Ep 277•Transcript available on Metacast The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years? It's time to change. I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to adjust and adapt our social media marketing strategy as well as an indication of how Meta promotes its social networks (Facebook, Instagram, Wha...
Jul 28, 2022•42 min•Transcript available on Metacast Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research. In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand: The intent of the search determines how you should rank for the keyword. 'Money' keywords are terms your aud...
Jul 14, 2022•48 min•Ep 275•Transcript available on Metacast Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker? You'd be surprised as to how often I hear this. How should you respond? While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture. Here are my thoughts on the subject - and even if you don't have a kid I think you'll find this short and sweet episode interesting! Key Highlights [...
Jul 11, 2022•12 min•Transcript available on Metacast Have you thought about how little control we have over the consumer or buyer these days? With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle? You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing to a new generation of millennial buyers and influencers as well as transforming prospects and customers into your own sales team. This ...
Jul 07, 2022•41 min•Transcript available on Metacast I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode. A product-centric approach to social media marketing can yield effective results at many levels. When taking a product marketing perspective on how an organization can best promote their products, you will uncover new opportunities to leverage personal branding, content, and yield more influence than you might have found possible. Listen in for the deta...
Jun 23, 2022•21 min•Ep 272•Transcript available on Metacast Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. If you're in marketing, you need to invest in better understanding AI. Begin with this interview with Paul Roetzer, author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Key Highlights [02:17] ...
Jun 16, 2022•33 min•Transcript available on Metacast 
