A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement. What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy. It's simple: The more data you have, the more effective your marketing will be. If you don't have enough data, it is worth investing in acquiring it. This is a short and sweet episode but I wanted to inspire you to put emphasis on data in your ma...
Jun 09, 2022•12 min•Transcript available on Metacast Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should. And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to measure it. If you are in either of these boats, you will get A LOT out of this interview with Bobby Klinck, author of Email Marketing That Doesn&apo...
Jun 02, 2022•56 min•Transcript available on Metacast In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks. But how does one get backlinks? And are the more links the merrier? I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valui...
May 30, 2022•34 min•Transcript available on Metacast If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you. Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing. Key Highlights [03:09] Introduction to Podcast Guest, Kate Ahl [05:33] How Kate Started on Pinterest [07:12] Special Characteristic of an Average Pinner [09:33] Companies That Would Best be Ser...
May 19, 2022•47 min•Transcript available on Metacast Welcome to Web3! I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related. In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfa...
May 16, 2022•34 min•Transcript available on Metacast Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today. Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis. Furthermore, there are a plethora of other "halo effect" benefits from this type of partnership marketing. I...
May 12, 2022•38 min•Transcript available on Metacast Can you summarize your current marketing program in a 30-second elevator pitch? And if you could what would it include? This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers! You are guaranteed to look at your marketing in a different way after listening to this episode... Key Highlights [01:54] What is a High School Shark Tank Competition [04:38] The Gaps Between Digit...
Apr 28, 2022•20 min•Transcript available on Metacast Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency. Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company. Think Hubspot - they "own" the term for inbound marketing. If you want to achieve similar results for your company, you'll want to listen in to this interview. Key Highli...
Apr 21, 2022•35 min•Transcript available on Metacast Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this? Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward. The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Lin...
Apr 14, 2022•21 min•Transcript available on Metacast Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget? If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light! Key Highlights [02:19] Introduction of Podcast Guest, Eli Schwartz [03...
Apr 11, 2022•43 min•Transcript available on Metacast We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well. The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social Insider. Lately there has been a lot of buzz around using AI to actually create content. How far have these platforms come? Listen in as I literall...
Apr 07, 2022•24 min•Transcript available on Metacast Are you looking for creative angles to your Instagram marketing? Today's guest, Author of Blogging on Instagram , Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing. You don't have to start a blog to be successful on Instagram, but following Terri's advice will undoubtedly help improve your Instagram marketing game! Key Highlights [02:44] Introduction of Podcast Guest, ...
Apr 04, 2022•49 min•Ep 259•Transcript available on Metacast Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas. Listen in for some tangible and actionable LinkedIn profile advice! Key Highlights [02:23] LinkedIn Profile Completeness [03:30] Social Selling Index [04:09] What Social Selling Index Does? [05:21] My 100 Point System [07:26] Searching for People [08:00] Top 10 Areas Wher...
Mar 31, 2022•37 min•Ep 258•Transcript available on Metacast Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business? This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about. By the end of this conversation you will: Understand B2B leads: from the buyer persona to the user intent. Learn how to create a cohesive content marketing strategy that drives leads. Learn the differences ...
Mar 28, 2022•49 min•Transcript available on Metacast I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual convention. Working with realtors I have realized 2 truths: They are entrepreneurs and need to build their own business like any other business owner Like most entrepreneurs, a lot of them simply don't have the time and/or resource to consistently show up on social media While there are some EXTREMELY savvy real estate pros when it comes to social med...
Mar 21, 2022•25 min•Transcript available on Metacast Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results. What should your business do to measure your digital marketing ads ROI in a non-trackable world? This is the topic of an informative interview I...
Mar 17, 2022•40 min•Transcript available on Metacast Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing. What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it? Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast! Key Highlights [05:13] Why I Invest Time and Energy On Twitter [07:08] Twitter as A Great Discovery Tool for News [07:48] The Magic of Twitter [08:33] The V...
Mar 14, 2022•21 min•Transcript available on Metacast Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers? Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including: Why TikTok is the place to be...
Mar 10, 2022•36 min•Transcript available on Metacast How powerful can LinkedIn be for your marketing? And what might you be missing out on that is relevant for LinkedIn in 2022? I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers. I just came out with my latest version of the free ebook, Maximizing LinkedIn for Business, which is now available for immediate download here: https://nealschaf...
Mar 03, 2022•36 min•Transcript available on Metacast I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: https://nealschaffer.com/cex ) And this guest, Joe Pulizzi, founder of Content Marketing World, knows someth...
Feb 24, 2022•36 min•Transcript available on Metacast If you are not building out an email list, you are leaving money on the table. And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table. Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketing right. Download my free ebook, The Definitive Guide to Ema...
Feb 21, 2022•20 min•Ep 250•Transcript available on Metacast Every year we come out saying that this is the year of video. Seems that way doesn't it? Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do. I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media. We discussed: Understanding the power that video can have for your marketing...
Feb 17, 2022•27 min•Ep 249•Transcript available on Metacast Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value. Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media. I want to share with you what I have learned over the last two years of post-COVID digit...
Feb 14, 2022•22 min•Transcript available on Metacast Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App. He developed this new app because he feels that the existing brand deal system that is prominent in influencer marketing is broken. That's why PJ recently joined forces with former Vine sensation, Brendon McNerney, to lau...
Feb 10, 2022•32 min•Ep 247•Transcript available on Metacast With all of the changes that society, technology, and social media undergoes at a frenzied pace, have you taken a step back to analyze your results from the previous year and use that insight to pivot your digital marketing strategy? This podcast provides you a living example of how I balance my own digital marketing channels, what I learn from the data, and how I plan on applying it to all of my digital marketing this year. I hope this episode both inspires you and provides you with a concrete ...
Feb 08, 2022•35 min•Ep 246•Transcript available on Metacast One of the benefits of content marketing is in generating thought leadership, but how exactly does it work? This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points: 1. Thought leadership requires a deliberate strategy Associations and nonprofits are authorities on the industries, professions and issues/causes they represent. Association and nonprofit l...
Jan 13, 2022•34 min•Transcript available on Metacast As we enter 2022, are you looking for some new inspiration for your digital marketing? If so, this is the episode for you! Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022. Specifically, these 10 things that I discuss in detail on this podcast are: TikTok ShortForm Video YouTube Channel Podcast Pinterest Blog Email List Membership Community Workshop Course Key Highlights...
Jan 06, 2022•31 min•Transcript available on Metacast Welcome to 2022! After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year? This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends. Specifically, these 10 things that I discuss in detail on this podcast are: Blog Content / SEO Long-Form Lead Generation Content Email Marketing / Marketing Aut...
Jan 03, 2022•25 min•Transcript available on Metacast In The Age of Influence , I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase. What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this. We're not talking about randomly paying random influencers with large followings to talk about you. We're talking about strategically building relationships with those that will probably be interested in you...
Dec 30, 2021•26 min•Transcript available on Metacast While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy." So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators? Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence. Key Highlights [05:16] The...
Dec 27, 2021•22 min•Transcript available on Metacast 
