Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI? This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325. Lauren is a design professional with over 15 years of experience, including 8 years working in digital marketing. More importantly for us, her special power is in creating profitabl...
Dec 22, 2021•32 min•Transcript available on Metacast The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, they asked for her LinkedIn profile URL. Yes, her LinkedIn profile!!! For those avid listeners of my podcast, I also covered a similar topic 2 1/2 years ago in 139: LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student? If an overwhelming majority of college students, how many high schoolers have a LinkedIn profile in addition to their T...
Dec 15, 2021•29 min•Transcript available on Metacast I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own. This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all. It is an honor to have my Digital First Mastermind Community member, and someone that I can now call a friend, Beth Hammock on today's episode. B...
Dec 02, 2021•34 min•Transcript available on Metacast If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recognize: Fractional CMO A lot of people ask me exactly what a Fractional CMO is and what I do as one, while others, after learning about it, want to follow in my footsteps. So what exactly is a Fractional CMO? And why might you want to hire one to help you with your digital marketing? Listen in as I reveal all! Key Highlights [02:31] How My Journey Into Becoming A Fract...
Nov 29, 2021•20 min•Transcript available on Metacast A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these results. Unfortunately, this leads to creating a lot of very average content that everyone else is publishing on the Internet, adding to the noise and not driving any impactful outcome for your business. Georgios Chasiotis, Managing Director of the B2B SaaS content marketing agency Minuttia, wants to change that. By looking at the current trends in content marketing based...
Nov 18, 2021•36 min•Transcript available on Metacast Leap frogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a marketing generalist, here is a case in point: If you want to become a marketing leader, you need to have all of your digital marketing bases covered. What bases need to be covered? And what does a comprehensive digital marketing program look like? I am honored to have my friend and Digital First Mastermind Community Andrew Smith on as my guest today offering us an x-ray vie...
Nov 15, 2021•37 min•Transcript available on Metacast "The riches are in the niches." "You gotta niche down." You've heard these over the years, including on this podcast. And I don't disagree with the advice if you want to gain visibility in a noisy market. However, if you are a marketer or a marketing entrepreneur, just owning one niche might not be the ideal solution to your strategy and most likely not for your customers. Listen in as I share my own experience and advice and make the case for becoming more of a dig...
Nov 11, 2021•20 min•Transcript available on Metacast What does the term "affiliate marketing" conjure up in your mind? For those of you who have read The Age of Influence , you should remember that I believe that affiliate marketing is one of the earliest forms of influencer marketing. Not only does affiliate marketing provide many of the benefits that you can receive from influencer marketing, but it can also directly impact your sales, SEO, word-of-mouth, and other digital marketing metrics. To clarify what exactly affiliate marketing ...
Nov 08, 2021•49 min•Transcript available on Metacast A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments miss the point: In a Digital First world, being visible in search engines should be of utmost importance to every business, and, when done right, blogging holds the keys to success. Learn from my own success in blogging and why I continue to double - triple - quadruple down on it and the concrete steps that your business can take to do the same in this episode of my ...
Nov 04, 2021•19 min•Transcript available on Metacast Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic social media reach continues to decline while newer form of short-form video that are the staple of many social media sites make it challenging for businesses to create and compete with the creativity of the global social media user base. That's why I'm especially excited to interview Sanna Ödmark, Head of Marketing for the Swedish influencer marketing ag...
Oct 22, 2021•33 min•Ep 231•Transcript available on Metacast We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concept that doesn't appear in your income statement but indirectly helps you grow your business in tandem with your digital and social media marketing. When it comes to brand equity, there are some legal aspects that are important to understand so that what you grow in your business becomes rightfully and legally yours. This is especially true if y...
Oct 19, 2021•31 min•Transcript available on Metacast If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social media show us that we truly need to think visual first in so many ways in order to gain visibility within social media news feeds. In this episode I analyze all of the changes that have occurred in social media over the years, putting even niche platforms like Tsu and Ello (remember those?!?) into perspective. From this I believe the future of ...
Oct 14, 2021•29 min•Transcript available on Metacast In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all. That social network is Pinterest, and the dominating tool is Tailwind. Learn from Senior Community Manager of Tailwind, Melissa Megginson all about their tool and comprehensive best practices not just for Pinterest, but also for Instagram and Facebook, which Tailwind supports. Key High...
Oct 04, 2021•48 min•Transcript available on Metacast Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding. This is why a mindset of never-ending experimentation is critical for success in digital and social media marketing as well as if you have a digital product or service. But its not just experimenta...
Sep 30, 2021•24 min•Transcript available on Metacast The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success? Well, worry no more because, in this episode, we have the experts and the combined force behind The Product Boss Podcast -- Minna Khounlo-Sithep and Jacqueline Snyder, who will help you...
Sep 22, 2021•33 min•Ep 226•Transcript available on Metacast SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure out ...
Sep 16, 2021•34 min•Transcript available on Metacast Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not? These were the questions I have been struggling with, and a series of events, including my recently attending Podcast Movement, let me on a journey to rebrand this podcast, changing it fro...
Sep 10, 2021•21 min•Transcript available on Metacast The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today. If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we learn “Virtual Summit 101” with the CEO of Hey Summit, Rob Gelb. Key Highlights [1:37] What is Hey ...
Sep 07, 2021•42 min•Transcript available on Metacast As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media? But the thing is, should you really make social media platforms your business? In today’s episode, I share with you the difference between running a business and leveraging social media platforms to promote your business. And what’s more valuable than monetizing your social media presence. Key Highlig...
Aug 30, 2021•21 min•Transcript available on Metacast The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your business. Key...
Aug 20, 2021•30 min•Transcript available on Metacast We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself? In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal branding. Khaled is a “guide” based out of Jordan that helps business professionals with not just per...
Aug 12, 2021•33 min•Transcript available on Metacast Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how. It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds success in its own unique way. The same concept applies in creating and leveraging content to build a...
Aug 06, 2021•18 min•Transcript available on Metacast Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase , you can make your work faster, easier, and ultimately better. In this episode, Neal Schaffer speaks with Bill King, the Director of Marketing at Frase, an end-to-end SEO content creation that helps you “go from content ideas to SEO r...
Aug 02, 2021•38 min•Transcript available on Metacast There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration. This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, and Pinterest and give you a solid framework for planning and measuring the increased influence you c...
Jul 01, 2021•30 min•Ep 217•Transcript available on Metacast Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies. Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today. Key Highlights [01:49] Introduction of Podcast Guest, Tom Augenthaler [03:47] Tom's Journey to Influencer Marketing [06:47] Little Case Study [09:19] How Have Things Ch...
Jun 24, 2021•33 min•Transcript available on Metacast The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do you apply a people-centric strategy to leverage the power of word of mouth at little to no cost? In this episode, I share my insights about employer branding, employee advocacy, personal branding, as well as digital and social media marketing in general. Employer Branding [02:43] Employer branding is a crucial concept to understand if you work in hum...
Jun 17, 2021•23 min•Transcript available on Metacast Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one. If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your business. If you are intrigued by the potential or running a virtual summit or event for your business, this episode is for you. I interview one of the t...
Jun 11, 2021•51 min•Transcript available on Metacast If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business. As a content creator, the greatest respect you can pay me is in implementing what I teach. In launching my group coaching membership community Digital First , I realize that many people get stuck with their digital marketing and simply don't execute. You can listen to as many podcasts and read as many blog posts and watch as many YouTube v...
Jun 03, 2021•19 min•Transcript available on Metacast You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content? Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media content and what insights for our social media strategy we can find from doing so. Some of the things we talked about i...
May 27, 2021•38 min•Transcript available on Metacast I don't pretend to be a YouTube expert by any means, but if you are new to the platform like I am, how successful you can be there is all about the details. Strategically creating, editing, and uploading my first YouTube video ever made me feel like I "finally" started taking podcasting seriously back in 2019, 6 years after my launch! Similarly, I have had a YouTube channel for some time, but it is only very recently where I have decided to be a little more strategic and intention...
May 20, 2021•36 min•Ep 211•Transcript available on Metacast 
