As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might indicate why you should begin to ask for compensation as well as calculating what sort of remuneration you should begin to ask for. This episode also includes advice for marketers who want to build better relationships with influencers. Find out more about my upcoming book and the...
Mar 07, 2020•20 min•Transcript available on Metacast Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here: https://publishizer.com/the-business-of-influence/ . Today's podcast is looking at the personal side of influence for those that want to yield more influence by becoming a published author. If it wasn't for Lee, my new book wouldn't have been written, so I hop...
Feb 29, 2020•57 min•Transcript available on Metacast Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts around you do what they are good at. This includes your digital and social media marketing work. If digital influence is yielded from content creation, you need to stay focused on your content and IP and let others help you do things that are not primary business drivers. I want to share with you what I have done to help scale my own marketing opera...
Feb 18, 2020•13 min•Transcript available on Metacast Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or are a B2B company, LinkedIn should be one of the focus points of your marketing. Join me in this interview with one of the world's foremost experts on LinkedIn Ads, AJ Wilcox, as he teaches you all of the different options you have and how to make the most of them for effective advertising on LinkedIn. For those of you interested in my Amazon pre-order campaign for ...
Feb 11, 2020•31 min•Transcript available on Metacast I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted to share you with my latest thoughts on the platform for those that have yet to take Pinterest seriously. Pinterest is a very different social network, but for those business and influencers that are content creators, Pinterest just might be the gold mine you have been searching for in social media. For those of you interested in my Amazon pre-order campaign for The Ag...
Feb 05, 2020•29 min•Transcript available on Metacast Join me for an interview with Adrian Salamunovic, Founder of Earned.co and Author of FREE PR , where we discuss all of the free things you can do to get media exposure. This includes learning how to differentiate yourself, identifying the right media targets and channels, and how to amplify and leverage the media you get after it's published by using social media and paid social. If you want to take advantage of the pre-publishing campaign for my book The Age of Influence on Amazon, make su...
Jan 30, 2020•57 min•Transcript available on Metacast There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of nowhere and get paid hundreds if not thousands of dollars for posting a single photo on Instagram. Is this influencer marketing bubble about to burst? These are some of the ways influencer marketing is portrayed, but they miss out on a holistic definition of digital influence, which existed way before Instagrammers or YouTubers, and also ignore other tre...
Jan 24, 2020•23 min•Transcript available on Metacast Join me for an insightful interview with the bestselling marketing author David Meerman Scott , who's The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a preview of his new book: Fanocracy: Turning Fans into Customers and Customers into Fans . While the theme of "fans" has been something covered by others, David offers a unique approach backed by case studies and neuroscience which I...
Jan 07, 2020•25 min•Transcript available on Metacast If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage influencers in this episode #142. Learn more about my upcoming book on influencer marketing, The Age of Influence , at https://nealschaffer.com/ageofinfluence . Key Highlights [01:36] Can Small Businesses Leverage Influencers? [03:47] Send Me Questions! [05:4...
Nov 06, 2019•34 min•Transcript available on Metacast If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of all of the changes going on in the world of marketing as well as all of the excellent and insightful blog content that are being published. From following social media feeds to subscribing to RSS feeds and newsletters, all of us marketers have our own system that we have created to try to cope, but this approach may not be ideal, especially for the s...
Oct 21, 2019•56 min•Transcript available on Metacast For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to utilize for marketing, but instead of reading blogs or listening to what advice others give us, becoming actual users and consumers of the content on those platforms or of those mediums is probably the single most important thing you can do at the beginning to get better at them. ...
Oct 06, 2019•22 min•Transcript available on Metacast How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details! Key Highlights [01:10] What is LinkedIn? [02:37] LinkedIn Vs Other Social Media Platform [03:30] Why LinkedIn Profile Is Important [04:50] Deciding On A Path That You Will Represent On LinkedIn [05:40] What To Put On Your LinkedIn Profile [07:06] N...
Jun 21, 2019•28 min•Transcript available on Metacast Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way? I could not think of a better person than friend and customer experience marketing expert Dan Gingiss to have on my podcast to answer these questions and more for my listeners. As Dan explains, customer experience marketing is a vital aspe...
Mar 14, 2019•27 min•Transcript available on Metacast Getting to the front page in the search rankings is a battlefield - you're fighting a war! The struggle to stay relevant and compete with an ever growing number of competitors requires the right tools and the right approach to revitalizing existing blog content and strategically creating new content. If you are approaching content from a social media marketing perspective, or from a blogging perspective, today's podcast is going to really resonate with you because I want to give you a ...
Feb 28, 2019•29 min•Transcript available on Metacast Social media keeps changing. It seems that every few weeks you hear that Facebook has some new algorithm that messes up all the energy you’ve been putting into it. Then a new feature appears and everyone tells you how amazing it is for branding and marketing. And then it turns out that it’s not as amazing as everyone says (remember Periscope?). How do we keep track of the social media marketing trends? How do we adapt? How do make sure to stay atop of the ever-flowing changes but at the same tim...
Jan 03, 2019•24 min•Transcript available on Metacast 16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same thing? Or is it time for a next generation, new approach to social media marketing that takes into account the fact that we are now entering our second decade of implementing organic social? Liste...
Dec 13, 2018•23 min•Transcript available on Metacast I recently keynoted social media enterprise platform company Falcon.io 's Spark conference in Copenhagen, Denmark on the topic of influencer marketing . I had a chance to meet with their founder and CEO, Ulrik Bo Larsen , at the event and get his perspective on all things social media marketing. Listen in for his advice. Key Highlights [00:48] Introduction of Podcast Guest, Ulrik Bo Larsen [02:27] Successful Things Jay See That Brands Do In Social and Digital These Days [05:03] Falcon.io&ap...
Nov 26, 2018•22 min•Transcript available on Metacast Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal's new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that influence is literally everywhere, on every social network and content medium, and those who influence include your followers, customers, partners, and even employees. Key Highlights [01:49] Why Influencer Marketing Is Today's Hot Topic [02:16...
Oct 31, 2018•23 min•Transcript available on Metacast Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B businesses. Learn how to create your own roundup posts with this interview with Codrut Turcanu, one of the global leaders in producing expert roundup blog posts. Key Highlights [00:32] Introduction of Podcast Guest, Codrut Turcanu [02:38] How To Define A Roundup Blog Post? [04:40] How Did Codrut Started The Concept Of Having Experts Chime In Your Blog ...
Oct 23, 2018•24 min•Transcript available on Metacast On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and engagement. Key Highlights [03:36] Why I Spend A Lot of Time On Instagram [04:37] Following Policy [06:42] Understanding Limitations [09:22] Why You Should Prune Your Connection [18:32] Instagram Limitation [19:54] What Fuels The Influencer Marketing In...
Oct 19, 2018•39 min•Transcript available on Metacast What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider's look at the influencer marketing industry in this interview with Eric Dahan, CEO of the leading influencer marketing technology company OpenInfluence. Key Highlights [00:24] Introduction of Podcast Guest, Eric Dahan [01:31] How Powerful Is Influencer Marketing? [05:16] The Types Of Influencers Brands Should Be Working Wi...
Oct 08, 2018•28 min•Transcript available on Metacast How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in what outlet or social media website? Join Neal for an insightful look into why content has an expiration date and what you can do to get the best ROI from your content. Key Highlights [03:47] Content As Currency of Social Media [05:40] Content Marketing Bridges Gap [08:11] It's About Engaging [10:18] Engagement Content [11:54] Written Content [13:...
Oct 01, 2018•31 min•Transcript available on Metacast Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit. Key Highlights [01:09] Introduction o...
Feb 24, 2016•20 min•Transcript available on Metacast Today I'm talking about something that I haven't talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I have had a few companies reach out to me for advice on this subject, and was recently asked what my first steps to start building a big presence would be. The ten tips I'm talking about today are great not only for social media newbies, but also for folks who maybe ne...
Feb 18, 2016•21 min•Transcript available on Metacast Today’s show is about something I'm very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide mo...
Feb 12, 2016•24 min•Transcript available on Metacast Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought maybe if one person is asking this, other people are having these same questions. Listen in to hear Neal talk about everything from the best platforms to be on, tools to be using, advice for startups, and tips for fundraising for your new social business. Key Highlights [03:09] The Mo...
Feb 03, 2016•27 min•Transcript available on Metacast Happy new year and welcome to the first solo episode of 2016. I've been thinking a lot about skills of the best social media marketers, and what I should be focusing on this year. The answer is focus: social media marketers wear lots of hats, and the only way to maintain a strategic approach is the ability to focus and keep on track. Listen in to hear how I keep focused, and why focusing on your business objective is crucial to your success. Key Highlights [02:19] Focus, Focus, Focus! [03:4...
Jan 18, 2016•21 min•Transcript available on Metacast Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an employee advocacy platform that uses content marketing and social media networks to connect relevant content to employees in order to showcase their company’s brand. Marylin is sharing her insider perspective and offering valuable information and advice based on lots of experience helping large clients plan and implement employee advocacy programs. L...
Jan 05, 2016•22 min•Transcript available on Metacast The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On today’s podcast, I'm talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of the live streaming for the Social Tools Summit. Listen in as I go a little deeper with Chad, discussing how and why live video is an essential part of content marketing. Key Highlights [01:57] Introduction of Podcast Guest, Chad Abott [02:59] What is Live Stream...
Dec 21, 2015•19 min•Transcript available on Metacast Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as they talk all about employee advocacy. This episode is full of great reminders for any company thinking about establishing an employee advocacy program, reasons to start one, and tips to help convince your team or executives internally as to why it’s time to try it. Key Highlights [00:44] Introduction of Podcast Guest, Chad McCaff...
Dec 14, 2015•23 min•Transcript available on Metacast 
