Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth. In this episode, "Marketing ...
Mar 19, 2024•53 min•Transcript available on Metacast Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing ...
Mar 06, 2024•18 min•Transcript available on Metacast In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries. Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library ...
Feb 28, 2024•50 min•Ep 357•Transcript available on Metacast I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on. In this episode, we'll delve into the revolutionary changes that AI has brought to content creation, from intuitive platforms li...
Feb 22, 2024•32 min•Transcript available on Metacast Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization , and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existing digital creations to strategizing for new ones, we share insights on breathing new life into your content. If you've been pouring your he...
Feb 15, 2024•1 hr•Ep 355•Transcript available on Metacast Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact. On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards max...
Feb 09, 2024•21 min•Transcript available on Metacast Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cre...
Feb 06, 2024•1 hr 15 min•Transcript available on Metacast I had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI are universal and can be applied to any marketing you do. You’re in for a treasure chest of insights on how AI is not just a tech trend but a pivotal player in content marketing, audience engagement, and the profound connection we forge through the intimacy of voice. Imagine converting your every word into captivating show notes, automating your so...
Jan 30, 2024•45 min•Ep 352•Transcript available on Metacast Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads. We'll go deep into Roy's expertise on leveraging innovative software to identify and engage with the majority of website visitors who remain enigmatic. Together, we'll guide you through the proces...
Jan 25, 2024•49 min•Transcript available on Metacast Embark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage for what lies ahead. Discover the unexpected twists of social media traffic, with LinkedIn overtaking Facebook and Twitter falling behind, and why search remains king. Transformation is at the heart of success, and this episode is a testament to that. I'll share how my YouTube channel's subscriber count skyrocketed, thanks to a potent mix o...
Jan 16, 2024•33 min•Ep 350•Transcript available on Metacast Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines and why they're not just fine print but a foundation for your online endeavors. Navigating the digital landscape, we've shifted ou...
Jan 12, 2024•55 min•Transcript available on Metacast Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That's exactly the journey we're embarking on in this latest episode of the Digital Marketing Coach podcast. From resetting our digital tactics to welcoming a fresh perspective on content creation, you're invited to explore th...
Jan 10, 2024•18 min•Transcript available on Metacast Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neuroscience. Forget about those tired marketing buzzwords, we're talking about strategies that can set your brand apart in a crowded field. We&apo...
Dec 14, 2023•55 min•Ep 347•Transcript available on Metacast Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorithm update. We'll venture deeper into how this has impacted user experiences, particularly concerning ads and pop-ups. Brace yoursel...
Dec 11, 2023•27 min•Transcript available on Metacast Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more! We kick off with a whirlwind tour of AI's transformative impact on ecommerce marketing. From enhancing product images to mining product reviews for insights, Katrina shar...
Nov 27, 2023•33 min•Transcript available on Metacast What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measureme...
Nov 22, 2023•46 min•Transcript available on Metacast Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of customer experience and decision-making. We tap into Dash Hudson's secret sauce of success - a triad ...
Nov 16, 2023•34 min•Ep 343•Transcript available on Metacast Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of Three A's. We'll also shed light on the silent mover and shaker in any organization - internal employer branding - and it...
Nov 08, 2023•37 min•Ep 342•Transcript available on Metacast Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy. Ever wondered why webinars hold such a powerful sway in marketing? Our conversation with Melissa explores the psychology behind their effectiveness...
Oct 26, 2023•49 min•Ep 341•Transcript available on Metacast Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights: Popular YouTuber Preston Plays, who reveals his strategy of treating content creation as a serious business. He underscores the power of process standardization, freeing up precious time...
Oct 23, 2023•2 hr 35 min•Ep 340•Transcript available on Metacast Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. They let us in on their remarkable journey - from web designers to content marketing strategists - and how they've used content to filter out ...
Oct 04, 2023•1 hr 2 min•Ep 339•Transcript available on Metacast Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it? As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your business and help you see it in a more strategic manner. This episode is all about unpacking the myths surrounding marketing automation and revealing its tr...
Sep 27, 2023•48 min•Transcript available on Metacast Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-boost your ROI. Don't miss out on learning how to create an end-to-end tracking system and the wealth of resources Christopher shares to gai...
Sep 20, 2023•35 min•Transcript available on Metacast This episode is another preview of content that will be included in my upcoming book. Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind. This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships of business value. Ever thought about the untapped power of email marketing? Buckle up, because in this episode, we're blowing the lid off the inc...
Sep 13, 2023•38 min•Transcript available on Metacast Ever wished you could tap into the brilliant mind of an author, successful company founder, and and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert, author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent, positive actions in the B2B industry. He gave us an intimate look into launching a social media schedu...
Sep 07, 2023•59 min•Ep 335•Transcript available on Metacast Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on. I'll guide you through the captivating new world of UGC, where engaging TikTok influencers and the rising breed of 'Instagrammable' content creators is becoming the norm. You'll discover why everything from...
Aug 30, 2023•1 hr 4 min•Transcript available on Metacast Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative transition from a corporate marketer to an independent brand strategist, leveraging the power of his blog to reach out to an audience that spans acr...
Aug 24, 2023•45 min•Ep 333•Transcript available on Metacast What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books? You offer a free update on LinkedIn best practices. With that thought, my free ebook, Maximizing LinkedIn for Business, was born. Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices that has become a labor of love to revise annually to make sure it is even more up-to-date than a pu...
Aug 18, 2023•24 min•Transcript available on Metacast Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media to resonate with your audience. Strap yourself in for an expedition into the world of relationships - building, scaling, and managing them effecti...
Aug 09, 2023•1 hr 5 min•Transcript available on Metacast Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation. I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success. In this intimate solo episode, we'll unlock the meaning of 'Ikigai' and explore how it's been a driving force in my l...
Aug 04, 2023•13 min•Ep 330•Transcript available on Metacast 
