Look at your social media analytics, and you will probably notice that those posts that were or included a video component probably performed the best. This should be no surprise as video is perhaps the most powerful form of content that helps to create trust and connections unlike any other content medium. There is no better person to guide us on how to leverage videos in our social media TODAY than Kate Skavish, co-founder of the video marketing platform Wave.video. Listen in as Kate teaches u...
May 13, 2021•43 min•Transcript available on Metacast Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advice and learn how to plan out and build one year's worth of blog content which will become your strategic library of content. This content will not only help you rank higher for SEO but also give you a social "voice" and allow you to engage with both prospects and clients in social media as well as your email subscribers. I will show ...
May 06, 2021•28 min•Transcript available on Metacast For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions. That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing. If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam ...
Apr 29, 2021•35 min•Transcript available on Metacast If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you. Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization. Key Highlights [03:31] Why and How Every Business Should Become More Influential [04:24] Become The Influencer You, as the leader of ...
Apr 22, 2021•19 min•Ep 207•Transcript available on Metacast If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly. In this episode we talk about something that you might not have considered before: The SEO value of your social media. Specifically we discussed: SEO applied to your YouTube channel and videos Getti...
Apr 17, 2021•55 min•Ep 206•Transcript available on Metacast "It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business. More importantly, learn why there is no one-size-fits-all approach to the subject and how you need to be creative in designing funnels that truly serve and deepen relat...
Apr 13, 2021•23 min•Transcript available on Metacast Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it? Christoph will help you better understand and utilize livestreaming with his advice on: The evolution of livestreaming as a differentiator How to integrate livestreaming into your strategy Tools and tricks of the trade Key Highlights [01:21] ...
Apr 01, 2021•41 min•Transcript available on Metacast Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do. So what are you waiting for? Listen to this episode and build your own influence as a company or brand! Key Highlights [03:15] Employee Advocacy [03:56] How Can I Make My Business More Influential? [04:26] Building Influe...
Mar 26, 2021•24 min•Transcript available on Metacast Why are some entrepreneurs successful while many others fail? Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment". John shares some of his findings with us and teaches us the steps we need to...
Mar 19, 2021•39 min•Ep 202•Transcript available on Metacast Jason Falls is one of those guys in digital marketing I have had a ton of respect for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time! I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must-read. We discuss the background for his book as well as Jason's uniquely holistic perspective on the value of influencer marketing. Key High...
Mar 12, 2021•40 min•Transcript available on Metacast Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand? This is what brands are doing by investing in Facebook Groups for their customers, and in doing so, they are investing in a community that can scale their ...
Mar 04, 2021•24 min•Transcript available on Metacast How does one go about building influence in a crowded market? I often go back to my own background in B2B sales and look at habits, partnerships, and focus. That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice. Today I am joined today with the co-founder of the simple yet powerful CRM for small businesses selling B2B, Jeroen Corthout of Salesflare. In this interview we discuss: Focus on habits rather than go...
Feb 17, 2021•44 min•Transcript available on Metacast New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media? Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you with detailed hand-holding to help you navigate around the app and create a focused strategy that will help you Maximize Your Social Influence, even on Clubhouse. If you're looking for an invite to the app, make sure you sign up to recei...
Feb 10, 2021•38 min•Transcript available on Metacast Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day? This episode is for you! I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps business owners and entrepreneurs write and market their books. In this interview we discuss: The power of helping before selling and why books enable...
Jan 28, 2021•38 min•Transcript available on Metacast Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provide you with my advice on how to best maximize your social influence on Clubhouse. Episodes Mentioned: 110: How to Generate Leads from Facebook with Ta...
Jan 24, 2021•30 min•Transcript available on Metacast This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what the future holds for the industry! Even if you are not involved in...
Jan 13, 2021•52 min•Transcript available on Metacast What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for your organization or brand. Episodes Mentioned: 192: My Marketing ...
Jan 07, 2021•38 min•Transcript available on Metacast Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities that they brought her has led her to a successful career that m...
Dec 31, 2020•49 min•Transcript available on Metacast This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools. Tools Mentioned ...
Dec 28, 2020•39 min•Transcript available on Metacast As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management Systems and WordPress plugins, I decided to divide this into a tw...
Dec 17, 2020•27 min•Ep 191•Transcript available on Metacast Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand: How to move from shy introvert to showing up online Why the idea that some people might not like you is a good thing. How to best navigate all of the marketing advice and choices you have online int...
Dec 09, 2020•35 min•Transcript available on Metacast Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships. Key Highlights [02:55] The ...
Dec 02, 2020•28 min•Transcript available on Metacast A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak. Robert will help enlighten you on: - How some companies are using targeted podcasts as part of their outbound sales and mark...
Nov 25, 2020•39 min•Transcript available on Metacast We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better. But is that really the case? I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something that requires a fraction of the resources and will help you become more successful! Episodes mentioned in the show: 186: Content Marketing: Why It is N...
Nov 19, 2020•39 min•Ep 187•Transcript available on Metacast Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on: the four pillars you can implement into your content strategy so you never run out of content ideas how to be more consistent with content creation without it consuming your time the actions you need to take to ensure you get more engagement with your content online. Key Highlights [00:59] Introd...
Nov 13, 2020•41 min•Transcript available on Metacast As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy. If content is the currency of digital and social media, where should we be investing our content creation efforts going forward? Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward. Episodes m...
Nov 10, 2020•17 min•Ep 185•Transcript available on Metacast Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically: Why whatever you do in digital and social media, your messaging should be focused on your audience and not yourself How to create an audience-centric mindset How to revise your digital and social media marketing st...
Oct 29, 2020•41 min•Transcript available on Metacast You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check. You're probably doing all of the above, but you're still not ranking in Google - why? That is exactly the situation I was in until I embarked on doing some research. And from that research, I have come to some conclusions. The final frontier of SEO and ranking in search engines is in generating backlinks. And ...
Oct 21, 2020•34 min•Transcript available on Metacast Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include: How the pandemic has effected our decision-making power The power of mastermind groups How "natural networking" - in a new way - can help you scale your business quickly Key Highlig...
Oct 15, 2020•42 min•Transcript available on Metacast As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking? In this episode I introduce a quar...
Oct 09, 2020•26 min•Ep 181•Transcript available on Metacast 
