If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer. You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn ou...
Oct 02, 2020•45 min•Transcript available on Metacast If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own? Podcasts are easier to create than you might think. They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode. If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast! Episodes mentioned in the show: 175: Why I am Investing Time in Being Interviewed...
Sep 25, 2020•20 min•Transcript available on Metacast The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients. Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provid...
Sep 17, 2020•37 min•Ep 178•Transcript available on Metacast I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see business...
Sep 11, 2020•36 min•Transcript available on Metacast Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include: 1. How marketers can cut through clutter with their content. 2. Strategies on how to build an audience in a recessionary environment. 3. What subscriber channel...
Sep 05, 2020•51 min•Transcript available on Metacast I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my understanding of the significance that podcasting can have for any business or entrepreneur to a completely different level. By teaching you what I have...
Aug 27, 2020•26 min•Ep 175•Transcript available on Metacast Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak preview of that book, in which you will learn why: 1. People think innovation is only about the products and services they sell, and why they're wro...
Aug 21, 2020•42 min•Transcript available on Metacast Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social media marketing. Every year or two "newbie" marketers wake up to the potential that LinkedIn has for your marketing, but since I wrote two bo...
Aug 12, 2020•25 min•Transcript available on Metacast While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides: an insight into how c-19 is bringing even more chang...
Aug 06, 2020•40 min•Transcript available on Metacast I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer to the problem is often staring you right in the face! Links mentioned in the show: The 10 Best Social Media Marketing Podcasts to Listen to in 2020: ...
Jul 29, 2020•13 min•Ep 171•Transcript available on Metacast In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California. Our conversation went ...
Jul 22, 2020•37 min•Transcript available on Metacast According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today? Key Highlights [02:48] Engaging Emplo...
Jul 15, 2020•36 min•Transcript available on Metacast Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. From the importance of niche branding on Instagram to the critical role that influencers play on Instagram to the unique way in which you ...
Jul 09, 2020•46 min•Transcript available on Metacast How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do. Listen in for the full details as to how ...
Jul 01, 2020•24 min•Transcript available on Metacast John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his recommendation for you if he were to do it all over today. Key Highlights [02:32] Introduction of Podcast Guest, John Lee Dumas [05:49] Why John Started Podcast [08:11] Should You Podcast If You Want To Build Influence? [13:27] The Demand Aspe...
Jun 25, 2020•22 min•Transcript available on Metacast You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy. Once again, today's episode, like Ep...
Jun 19, 2020•23 min•Transcript available on Metacast For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified organic traffic leading to more business through "free" advertising is what every business owner wants. Today I interview Farzad Rashidi, co-founder of Respona, who is going to give his advice on how to exactly do that. Some of the topi...
Jun 10, 2020•45 min•Ep 164•Transcript available on Metacast One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social th...
Jun 04, 2020•28 min•Transcript available on Metacast You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I interview the CEO and Founder of MiloTree, Jillian Tohber Leslie, and we discuss: Why drilling down in your niche can help you explode your business Why using Instagram and Facebook Groups is GOLD for selling to your audience The importance of teaching your audience to buy fr...
Jun 01, 2020•38 min•Ep 162•Transcript available on Metacast 1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I'm partly to blame!). Based off of webinars I provided for both the University of Jyvaskyla in Finland as well as the email marketing software company GetResponse, learn all you wanted to know to get you inspired to do more with email marketing and lead magnets. Key Highlights ...
May 26, 2020•29 min•Transcript available on Metacast What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world's leading experts, Cyrus Shepard, SEO Advisor for MOZ, as we discuss: Why SEOs and Social Marketers both need to have a wide breadth of skills for writing across social pages, metadata and more The way in which aligning SEO and Social skills can lead to more backlinks, improved engagement signals, and more own...
May 20, 2020•31 min•Transcript available on Metacast Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for businesses now and well into the future, even during this coronavirus pandemic? This episodes focuses on why I wrote my recent book, The Age of Influence, by reading you the actual Introduction from the published copy. By hearing my perspective through this episode, the way you look at digital influencer will forever be changed - for the better! The Age of Influence can be bou...
May 14, 2020•20 min•Transcript available on Metacast This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately , which helps you automatically turn your content into dozens of social media posts in one click. Some of the topics we cover include: Why writing is the most important skill in your toolkit as a marketer or a salesperson How any marketing person or tool can't help you if you start out with crap: "you can't polish a turd" How AI can help your content creation ...
May 11, 2020•42 min•Transcript available on Metacast Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story, not only will you better understand my DNA as an educator and entrepreneur, but you will learn how to take the same holistic approach like I do to influencer marketing so that you can find influential collaborators and distributors that can help you scale your business to the next level. Key Highlights [01:30] The Concept of Influencer Marketing B...
Apr 30, 2020•19 min•Transcript available on Metacast This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused on the marketing aspect of your business. Is it OK to publish content on social media now? Is it OK to advertise? What should I be posting about? What marketing activities should and shouldn't we be doing? These questions will all be addressed in hopes of inciting you to action to show up and help your own community by pivoting your marketing i...
Apr 15, 2020•17 min•Transcript available on Metacast Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing space, whose most recent book Marketing Rebellion talks about how the most human companies will win in the marketing of tomorrow. While we planned to talk about a lot of issues, as you can imagine the current coronavirus COVID-19 pandemic weighed over our conversation. However, this current pandemic only served as a poignant reminder for Mark's me...
Apr 09, 2020•33 min•Transcript available on Metacast Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the current coronavirus COVID-19 pandemic. I want to offer my own perspectives not because I am an expert per se in managing pandemics (I don't know of any marketers who are!), but because you need to listen to a lot of different perspectives to navigate the best path forward, and I want to be one of the voices that you tune into. It is this same co...
Apr 01, 2020•15 min•Transcript available on Metacast Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram and how you can best create and implement an Instagram strategy to grow your brand. Some of the things we discussed include: - Instagram content strategy - the importance of the grid - hashtags - posting frequency - the value of Instagram analyti...
Mar 25, 2020•39 min•Ep 153•Transcript available on Metacast Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for your business, why wouldn't you reach out to influencers in your industry and try to recruit them through the spirit of collaboration like I teach in The Age of Influence? This episode will help you understand how to find B2B influencers and all of the different ways in w...
Mar 19, 2020•27 min•Transcript available on Metacast Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can businesses get into a groove of creating video on a regular basis, how to get people to watch your videos on LinkedIn, Facebook and YouTube, how to create successful video ads, and more! Learn more about Jayson and his company Miller Farm Media here: https://millerfarmmedia.com/ If you want more information on the Age of Influence pre-order campaign - ...
Mar 13, 2020•51 min•Ep 151•Transcript available on Metacast 
