Your Digital Marketing Coach with Neal Schaffer

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Episodes

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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Episodes

LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn?

Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal responds to the question point-blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing. Key Highlights [01:07] Should You Publish the Same Content On LinkedIn As You Do On Your Website? [02:09] Why Numbers Are Important [03:23] The Potential of LinkedIn [04:42] Where Thought Leadership Begins [06:00] How You Can Repl...

Dec 09, 2014•13 min•Transcript available on Metacast

9 Concepts to Raise Your Social Media Marketing to the Next Level

Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level. Key Highlights [02:23] One Day Social Media Event in Bucharest, Romania [03:27] How I Help Businesses Get to the Next Level [04:02] Elementary Workshop [05:38] It All Starts With the Content [06:00] Your Content Should Always Be Aligned With Your Brand Objective, Identity, and...

Dec 04, 2014•16 min•Transcript available on Metacast

]This is How You Create a Community in Social Media through a Social Media Campaign

Neal shares best practices with social media campaigns by showcasing Passion Planner's Kickstarter campaign and what can be learned from it. Key Highlights [01:40] What's the Best Social Media Campaign for Me? [02:45] What Are the Best Practices in Creating Campaigns? [03:45] The Passion Planner [05:58] One of the Things I Like About The Passion Planner [07:54] The Kickstarter Campaign (Mini Version) [10:05] Why I Think The Passion Planner Is A Great Tactic [10:37] Other Interesting Th...

Nov 26, 2014•17 min•Transcript available on Metacast

Want to Improve Your Social Media Marketing? Start with These 6 Ideas

This episode goes into depth on what a pre-sales social media consulting call would look like, and with that six ideas to improve your social media that go above and beyond social media. Key Highlights [02:04] Importance of Social Proof [03:10] What Should You Do to Acquire More Followers? [03:37] Let's First Work on Your Message [04:24] People Need to Have A Crystal Clear of What You Do When They View Your Website [05:18] What I Find In A Lot of Startup Businesses [05:52] Utilizing Your Em...

Nov 19, 2014•14 min•Transcript available on Metacast

What I've Learned in Building a New Social Media Community

Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media - and how you can leverage Neal's experience. Key Highlights [02:14] My Own Facebook Group [02:41] What to Expect When You Join My Facebook Group [04:24] How Started My Group [05:42] Deciding On Who You Opt-In Your Group [06:13] How to Get More Followers and Engagement? [06:45] "Cross-Pollination" [07:19] Your Group Should Serve U...

Nov 11, 2014•21 min•Transcript available on Metacast

Protecting Your Content and Brand Equity in Social Media

As your company's social media presence grows and you begin to yield "influence" in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help prepare you and your business for what may lie ahead for you. Key Highlights [01:35] Who Are Considered As Influencers? [02:21] Content Creator Perspective [03:37] How to Find If Other People Is Copying Your Content? [03:57] Tools for Pl...

Nov 04, 2014•25 min•Transcript available on Metacast

Rediscovering the Potential Business Value of Facebook Groups

Have you had a bad experience on a social network and refused to venture back into it? That's not good business sense. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is time to join Neal in rediscovering the potential business value of Facebook Groups. Key Highlights [02:47] Do A Reset On Everything You Do [03:30] Facebook Statistics [04:24] The Biggest Social Network [05:55] Adapt and Change Your Way [06:31] Facebook Groups [07:45] ...

Oct 28, 2014•19 min•Transcript available on Metacast

Making the Instagram Transition from Personal to Business

As Instagram continues to gain in popularity, many haven't started to leverage the opportunities that Instagram provides businesses. Neal introduces his own story of the why and how he is transitioning to use Instagram as a more integral part of his social media marketing - and why you should as well. Key Highlights [01:35] The Rise of Visual Social Media Marketing [02:19] Where Does Instagram Fall? [03:19] Brands That Do Well On Instagram [04:31] How To Use Instagram? [06:32] My Issues Wit...

Oct 24, 2014•17 min•Transcript available on Metacast

How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP

Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally. Key Highlights [00:51] The Primary Use of GaggleAmp [01:32] Introduction of Podcast Guest, Glenn Gaudet [02:42] How Glenn Got the Idea of the GaggleAmp Notable Quotes [06:52] How the Market Evolved [07:47] What Lacks in Understand Social Media [08:19] Why You Need to Understand the Value of Social Media [...

Oct 15, 2014•23 min•Transcript available on Metacast

Ello? What's all this talk about ELLO?

A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal's advice and gain some rational perspective on what value Ello might be able to provide you and your business. Key Highlights [01:15] New Social Network - ELLO [02:07] Remain Holistic on Your Approach on Social Media [02:45] What is ELLO? [03:56] Experiment on ELLO! [04:17] How ELLO Works [06:15] Keep An Eye on ELLO [06:58] One of the Cool Things About ELLO [07...

Oct 10, 2014•11 min•Transcript available on Metacast

Creatures of Habit and The Business of Social Media

How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what business value they should derive from social - and how to better manage their expectations vis a vis budget spend on social. Key Highlights [00:49] The Power of Habit [01:31] The Concept of Unplugged [05:01] The Challenge with Social Media [06:06] My Approach [06:16] A Role of Social Media Consultant [09:15] Things I Have Struggled With As Social ...

Oct 01, 2014•14 min•Transcript available on Metacast

The Single Question to Help Guide Your Social Media Marketing

If you're looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards implementing the right social media strategy. Key Highlights [01:18] The One Question You Should Be Asking Yourself About Your Business [03:43] My Laser-Focused Approach [04:30] Where Do You Get Your Leads? [04:47] Businesses Through Referrals [05:26} What Can You Do In Social Media to Help our Relationships [06:39] Where's Your Market? Notable Quo...

Sep 23, 2014•11 min•Transcript available on Metacast

The Importance of Consistency (and How It Relates to Paid Social) in Social Media

Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it. Key Highlights [01:10] Importance of Consistency in Social Media [03:33] Other Things You Should Be Consistent About [04:52] The More Recognition, The More Credibility [05:35] Accelerating Our Efforts in Social [06:40] Consistency Supplemented with Paid Social [06:47] The Wrong Way of Using Paid Social [07:47] The Best...

Sep 16, 2014•14 min•Transcript available on Metacast

Debunking the Pinterest Myth

How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize Your Social in this episode. Key Highlights [01:11] What is Pinterest Myth? [01:27] Why Pinterest? [05:35] Pinterest Statistics [06:51] What I Like About The New Pinterest Analytics [08:34] Looking at Demographics [11:25] Top 6 Interests of Females in Pinterest [12:40] Other Pinterest Analytics Feature [15:43] Social Media Marketing World Notable ...

Sep 09, 2014•17 min•Transcript available on Metacast

The Secret to Getting Content Featured into LinkedIn Pulse

Neal takes a deep dive into LinkedIn Pulse and reveals a "hidden" back door to help you get your content featured into LinkedIn Pulse. Key Highlights [01:33] One of the THings I Am Writing About in the Ebook [02:09] Why Would You Want to Syndicate Your Blog Posts Within LinkedIn [02:42] What is LinkedIn Pulse? [03:43] How LinkedIn Pulse Works [05:00] How to Get Your Content to Be Seen By More People [07:21] Have Connections [07:41] Why You Should Never Buy Fake Followers [08:57] Discov...

Sep 03, 2014•15 min•Transcript available on Metacast

It's Time to Ctrl-Alt-Delete How You View LinkedIn

LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on LinkedIn for the better. Key Highlights [01:48] Engaging on LinkedIn Differently [02:31] What to Do When LinkedIn Permanently Restricts You? [03:23] You Don't Need to Have As Many Connections As I Do [04:17] How LinkedIn Restrictions Happen [05:06] My Own Epiphany on LinkedIn [05:48] I Am Not Appearing in LinkedIn Sea...

Aug 26, 2014•12 min•Transcript available on Metacast

How to Leverage Big Data to Optimize Your Social

Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize your social. Key Highlights [01:12] Back to School Time! [01:23] How to Use Big Data to Optimize Your Own Social Media [02:06] Two Things You Need [02:20] My Preferred Tools [03:07] What is Preferred Network [04:21] Example of What I Do on Twitter [06:32] What I Do in My Newsletter Notable Quotes And I think the back to school time is always a great...

Aug 19, 2014•9 min•Transcript available on Metacast

Holistic Social Media 101: Asking the Right Social Media Questions

When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you ask the right questions that will truly help you Maximize Your Social. Key Highlights [02:11] How to Tell If Your Facebook Efforts Are Paying Off? [02:39] Experiments [03:33] How Do We Expand Our Reach for Our Page? [04:49] Is Facebook Really Tied to Your Business? [06:15] What Differentiates Me from A Lot of People [06:55] Looking At Social Media...

Aug 12, 2014•13 min•Transcript available on Metacast

Understanding the LinkedIn Publishing Audience

Neal reveals his "aha!" moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn. Key Highlights [00:40] Understanding the Audience for Your LinkedIn Blog Posts [00:56] My LinkedIn Resources [01:54] How I Consider LinkedIn [02:11] My AHA Moment [02:53] My Free Ebook [03:47] What I Did to Introduce My New Ebook on LinkedIn [05:48] The Power of Comments on LinkedIn [07:35] LinkedIn Is A Uniqu...

Aug 05, 2014•11 min•Transcript available on Metacast

Neal's Fave Social Media Productivity Tips & Tools

Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds. Key Highlights [01:35] Social Media Has Never Been Free [02:11] 6 Social Media Productivity Tips [03:20] The Beauty of Content Curation [03:46] Content Curation Tools [04:41] 3 Different Communities of Content Creator that Help Promote Content [0...

Aug 01, 2014•13 min•Transcript available on Metacast

Is it Time for You (and Your Business) to Unplug from Social Media?

A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective. Key Highlights [00:43] The Personal Side of Social Media [03:50] Why Social Media is an Ever-Changing Landscape [06:21] Social Media Should Not Be a Burden [08:31] Make Every Post Count [09:04] You Don't Need to Be On All Platforms. Notable Quotes But the important thing is, and as I come back from Japan,...

Jul 30, 2014•13 min•Transcript available on Metacast

The Definitive Guide to Employee Advocacy

Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business. Key Highlights [00:49] My Newest Ebook Resource [02:03] Where Marketing Begins [02:43] Employee Statistics [03:42] Interesting Note About Overlap [04:35] Where the Ebook Starts [05:40] Defining Your Employee Advocacy Strategy [06:35] Measuring Employee Advocacy Strategy Success [07:43] How t...

Jul 24, 2014•10 min•Transcript available on Metacast

Social Media Lessons Learned from the Japanese Countryside

Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy. Key Highlights [01:00] What I did in Japan [03:33] The Challenge [04:21] What is the First Step? [04:57] Education Comes in 2 Different Ways [05:23] Second Part: Strategy [06:10] One of the Big Missing Pieces [06:50] You Need Content [07:44] Compelling Stories [10:00] Creating System Notable Quotes And therefore the first st...

Jul 23, 2014•12 min•Transcript available on Metacast

Social Media Engagement from a London Pub

Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes "old school") insight into leveraging social media for your business. Key Highlights [01:00] What I did in Japan [02:40] Introducing Alex [03:15] How Alex Started With Social Media [04:10] How Social Media Affected Alex's Personal and Professional Life [05:05] Introducing Liz [05:43] How Liz Started With Social Media [11:58] Introducin...

Jul 16, 2014•21 min•Transcript available on Metacast

The Uniquely Engaging Pinterest Community Boards

Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy. Key Highlights [01:26] Great Way of Sharing Passion [02:05] community Board in Pinterest [02:20] How Pinterest Works [04:24] My AHA Moment [04:47] Pinning Together [05:35] The Advantage of Opening My Boards to Others [06:27] How to Audit Your Boards [07:57] The Interesting Thing About Community Boards Notable Quotes What a great way to brin...

Jun 24, 2014•11 min•Transcript available on Metacast

LinkedIn's Latest New Premium Features - What are They and Is it Worth the Upgrade?

LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal's detailed advice on the new features and why you may (or may not) be interested in them. Key Highlights [01:03] The Recent Changes LinkedIn Did [01:47] Should You Pay for LinkedIn Professional Plan [03:26] What is an Open Link? [04:06] Spotlight [04:32] Open Profile [04:55] What Open Profile Gives You [05:36] Making Your Profile Appear Larger in...

Jun 18, 2014•10 min•Transcript available on Metacast

Want Social Media Marketing Success? Be an Active Community Member!

If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media success. Key Highlights [01:01] The Approach I Am Taking [02:18] Why I've Been Getting A Lot of Traffic in Twitter [04:07] What Devoting Time to Community Means [06:38] The Beauty of Infographics [06:51] My Pinterest Experiment [08:33...

Jun 13, 2014•10 min•Transcript available on Metacast

Are You Using Social Media for What it's Meant for?

A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for being the most effective on each singular social network with your social media marketing. Key Highlights [00:36] How Striving to Use Social Networks for Their Original Intention Can Help You Be More Effective at Social Media Marketing [01:20] How I Use Social Networks Differently [01:28] Why Instagram Is One of My Favorite Networks [02:20] Social Networks Are Always Chan...

Jun 09, 2014•10 min•Transcript available on Metacast

Everything You Always Wanted to Know About Crowdfund Marketing

Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle. Key Highlights [01:18] Introduction of Podcast Guest, Peter Trapasso [01:25] Peter's Role in the World of Social Media [02:25] What is Kickstarter? [04:07] Advantages of Utilizing Crowdfund Marketing [6:00] Best Practices [06:49] Crowdfund to Social Media Marketing vs Email Marketing [08:48] User Bases [10:36] Final Thoughts [11:41] Connect with Pet...

May 28, 2014•13 min•Transcript available on Metacast

The Only Constant in Your Career is Change: Learn to Embrace It (Part 2)

Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life. Key Highlights [01:09] Losing the Big Customer [02:44] Focusing On New Pipeline [03:13] Importance of Personal Relationships in Sales [04:17] Unplugging From A Career [05:59] Adjusting to the Curveball [06:57] Finding My Passion [07:37] Establishing My Brand [08:34] Launching My Career in a New Direction [09:27] Beco...

May 20, 2014•17 min•Transcript available on Metacast