S1 E2 | The Secret Language Of "Bob-isms"
"Your product is not the sandwich; it's probably the mustard." In today's episode of the Circuit Breaker podcast, we break down this aphorism and others Bob frequently refers to on this show and some of the classes he teaches. Product marketers are not going to like this, but in this episode, you'll discover why products play a much smaller role in people's lives than what we think they do. You learn why you need to be aware of the different contexts and their impact on how much value your produ...