Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate’s team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-par...
Oct 17, 2022•30 min•Ep 46•Transcript available on Metacast Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she’s successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she’s helping brands like Macy's and Crocs act boldly through her agency work. Key Takeaways: Why marketers should think long term and create memorable brand experiences that last Social media trends and how consumers are engaging with each of the social media platforms (TikT...
Sep 26, 2022•24 min•Ep 45•Transcript available on Metacast Laura Mesa , Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users In this episode we discuss: How “Makers” like Notion and Figma got their start on Product Hunt – what made them successful on the platform and how it’s grea...
Sep 19, 2022•32 min•Ep 44•Transcript available on Metacast Quynh Mai , Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user-generated, collaborative content. In this episode we discuss: Working with Kanye West on the “Life of Pablo” International Campaign Bringing Kylie Jenner’s Kylie Cosmetics into the Metaverse Embracing Decentraland as the new pl...
Sep 12, 2022•29 min•Ep 43•Transcript available on Metacast Liz Caselli-Mechael , Global Head of Digital & Content for Nestlé, discusses how she’s built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating important values like sustainability, social responsibility, and climate action into Nestle’s brand strategy. Key Takeaways: Measuring favourabilty and brand lift with specific target segments Being willing to fail forward and iterate quickly from audienc...
Sep 05, 2022•29 min•Ep 42•Transcript available on Metacast Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto! Key takeaways: What “zero-knowledge proof” means and the practical utility of it Marketing to ever evolving audiences when building an L1 The role of brand strategy in setting realistic expectations to earn use...
Aug 29, 2022•30 min•Ep 41•Transcript available on Metacast Maura Tuohy Di Muro , Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they’re adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust. Key takeaways: Protecting democracy while elevating important voices Responding to consumer distrust...
Aug 22, 2022•26 min•Ep 40•Transcript available on Metacast Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we’re getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands. We’ll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future-proofing your brand. Each week, top marketers will share the strat...
Aug 15, 2022•1 min•Transcript available on Metacast Winston Zhang , Co-founder at Cega, shares how they’re preparing for their upcoming mainnet launch. He discusses the marketing strategies they’re working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market. In this episode we discuss: How to increase mainstream of adoption of your products Focusing on your customers instead of your competitors Differentiating through you...
Jun 13, 2022•24 min•Transcript available on Metacast Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel. In this episode we discuss: How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders The challenges crypto marketers face when advertising on so...
Apr 18, 2022•35 min•Ep 39•Transcript available on Metacast Brad Michelson , Head of US Marketing team at eToro , discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they’ve implemented to overcome them. In this episode we discuss: What makes the eToro marketplace different from any other crypto trading platform on the market CryptoBowl: how brands like eToro and...
Apr 11, 2022•22 min•Ep 38•Transcript available on Metacast Aaron Schneider, Business Development and Partnerships at Bitpay , discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they’re up against in transitioning to crypto as a mainstream form of payment. In this episode we discuss: Trends in fintech marketing and how to attract millennials and gain production adoption Launching Lamborghini’s first-ever N...
Apr 06, 2022•28 min•Ep 37•Transcript available on Metacast Dylan Dewdney , Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results. We also discuss: How data ownership will impact the ways in which cons...
Mar 21, 2022•28 min•Ep 36•Transcript available on Metacast David Feinstein , Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace. We also discuss: How SuperRare is creating marketing moments that go viral while also empowering artists Digital scarcity and levers that drive the price of crypto art and NFTs Social media and crypto: why Twitter is SuperRare’s top ...
Mar 14, 2022•32 min•Ep 35•Transcript available on Metacast Duke Kim , Director of Crypto Partnerships at The Giving Block, educates us on the benefits of crypto philanthropy and the work they’re doing to connect donors and nonprofits, along with ways that companies can create corporate social responsibility programs to make and impact. Discover why donors should donate cryptocurrencies versus dollars, and the associated tax implications to consider. We also discuss: The rise of NFT driven donations (Care.org, Jack Butcher, Twitter) The goal of Crypto Gi...
Feb 28, 2022•21 min•Ep 34•Transcript available on Metacast Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate. In this episode we discuss: Why mass adoption of cryptocurrency can lead to more peace, prosperity, and freedom in the world Utilizing community building platforms like Di...
Feb 21, 2022•30 min•Ep 33•Transcript available on Metacast Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding. In this episode we discuss: Broader applications of NFTs outside of just art and collectibles Opportunities for the creator economy with DAOs Using innovation and marketing channels for a Web3 world Cre...
Feb 14, 2022•25 min•Ep 32•Transcript available on Metacast Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application. In this episode we also discuss: Ways that crypto marketing differs from traditional marketing How Web3 is the future of crypto advertising Why Matty thinks Crypto is having its ‘iPhone moment’ Ma...
Feb 07, 2022•28 min•Ep 31•Transcript available on Metacast Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he’s implementing on his team’s quest to become a world renowned brand like Coke and Netflix. This includes how they’ve approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA. In this episode we discuss: The importance of having a consistent, single message when reaching a global audience Why telling great stories wil...
Jan 31, 2022•30 min•Ep 30•Transcript available on Metacast The world is waking up to the power of crypto, and we are seeing this with new NFT and token launches everyday - all using Blockchain technology. Season 4 of The Brave Marketer Podcast will exclusively focus on how crypto companies are becoming mainstream and leveraging this exciting moment in time. We’ll cover topics like: NFTs , DeFi, wallets, DAOs, Web3, Layer 1 protocols, privacy, and the creator economy. Each week, guests from top brands and agencies will share the strategies and tactics be...
Jan 24, 2022•1 min•Transcript available on Metacast Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success. In this episode we discuss: Ways that Virgin Voyages is differentiating the guest experience for their users (aka sailors) through entertainment, food and novel itineraries How they’ve tweaked the...
Dec 20, 2021•36 min•Ep 29•Transcript available on Metacast Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch. In this episode we also discuss: How media buying has changed over the last 10 years and where Andy is investing now Elevating the member experience through strategic, value added partnerships What it takes to be a bold marketer an...
Dec 13, 2021•27 min•Ep 28•Transcript available on Metacast Jessica Bryndza, CMO at Lilium (an aerospace company that’s developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it’s been like for her to market a pre-revenue company that won’t be available until 2024. In this episode we also discuss: Her brave marketing moment: collaborating with Rolling Stones Magazine, The Weeknd and Childish Gambino on the launch of Google Play Music Covi...
Dec 06, 2021•22 min•Ep 27•Transcript available on Metacast Jeremy Epstein, CMO at Gtmhub, shares how he’s shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities. In this episode we also discuss: Considerations for NFT marketing and the utilization of decentralized technologies Identifying and listening to your brand champions to create communit...
Nov 29, 2021•23 min•Ep 26•Transcript available on Metacast Andrea Sengara, VP Marketing at Campari, discusses how she’s building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years. In this episode we also discuss: How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets Creating digital bra...
Nov 22, 2021•22 min•Ep 25•Transcript available on Metacast Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn’t competing against other airlines; they’re competing against the road trip. In this episode we also discuss: How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in ...
Nov 15, 2021•26 min•Ep 24•Transcript available on Metacast Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels . In this episode we also discuss: How crypto marketing differs from digital advertising and promotions in other industries What rules to keep in mind when marketing on channels like Google and Fa...
Nov 08, 2021•23 min•Ep 23•Transcript available on Metacast Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market. In this episode we also discuss: Successfully pitching Whoopi Goldber...
Nov 01, 2021•24 min•Ep 22•Transcript available on Metacast Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked. In this episode we also discuss: How Crunchbase approached changing the pricing and packaging of their products The consumerization of IT and making user experiences more delightful Strategies for optimizing the full funnel...
Oct 25, 2021•29 min•Ep 21•Transcript available on Metacast Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots. In this episode we also discuss: How the shift from live events to online events really made brands focus on the content The strategy behind why AngelList ...
Oct 18, 2021•29 min•Ep 20•Transcript available on Metacast 
