There’s a large portion of the population that would probably rather take a bath in a tub full of those newly-discovered cyanide spitting pink millipedes than speak in front of a room full of people. Public speaking is one of the top fears out there, but when you’re asked to talk about yourself and […] The post Startup BizCast #76 – Small Business Public Speaking (Rich Hopkins) first appeared on EndGame Public Relations ....
Dec 17, 2008•15 min•Transcript available on Metacast Free is good … free is great! With times as rough as they are for small businesses, we need to save money wherever and whenever possible. This week on Startup BizCast Ken Colburn from Data Doctors and I run down some of the best FREE resources on the `net for your small business! […] The post Startup BizCast #75 – Internet Freebies for your Small Business (Ken Colburn) first appeared on EndGame Public Relations ....
Dec 10, 2008•Transcript available on Metacast This week we tackle small business websites, and what they need. I go solo to discuss three different types of small biz sites, and the integral parts of each. Included are the online business card, the online store, and the social media hub. This is a shorter episode, as I’m slammed trying […] The post Startup BizCast #74 – Your Small Business Website (Steve Mullen) first appeared on EndGame Public Relations ....
Dec 03, 2008•Transcript available on Metacast Note: I’m publishing a day earlier than usual this week, partly because there was no episode last week and partly because of the Thanksgiving holiday in the U.S. This week we have not one piece of advice … but five! The guest for Startup BizCast’s small business advice segment is Jim Tracy, founder and […] The post Startup BizCast #73 – Five Tips from ABC (Jim Tracy) first appeared on EndGame Public Relations ....
Nov 25, 2008•Transcript available on Metacast A few weeks back I was one of the presenters in two different webinars from PRWeb. Each of the presentations was about small business marketing, and during each I talked about business blogging. And … after each I received a number of emails from people who were confused about how to do it. […] The post Startup BizCast #72 – How and Why of Business Blogging (Steve Mullen) first appeared on EndGame Public Relations ....
Nov 12, 2008•Transcript available on Metacast Local, state, and federal U.S. government contracts are NOT easy to get. However, they tend to bring in good money, particularly for small business owners who aren’t used to multi-thousand or million dollar deals. And, it’s unlikely our government is going to go out of business any time soon — a major consideration […] The post Startup BizCast #71 – Small Business Government Contracts (Gloria Berthold Larkin) first appeared on EndGame Public Relations ....
Nov 05, 2008•Transcript available on Metacast This week, I welcome a good friend and guest from the first handful of Startup BizCast episodes. The topic of the week is SEO for press releases. More and more people are catching on to the fact that news releases can be used for SEO purposes, but many people don’t know how to […] The post Startup BizCast #70 – News Release SEO (Jiyan Wei) first appeared on EndGame Public Relations ....
Oct 29, 2008•Transcript available on Metacast Despite having a bigtime name behind them, businesses like McDonalds, Hair Cuttery, and Century 21 are all small businesses. They’re franchises, and most of the time they’re owned by someone in your area. There are challenges inherant to marketing a franchise small business, however, not the least of which is that people don’t […] The post Startup BizCast #69 – Marketing for Franchisees (Sherri Fishman) first appeared on EndGame Public Relations ....
Oct 22, 2008•Transcript available on Metacast This week, we’re talking about how to manage the flow of money going out the door, while the poor economy worldwide may be limiting the amount of money that’s coming in the door. My guest is Toffer Grant, founder and CEO of PEXCard, a company that offers prepaid VISA cards for use by businesses […] The post Startup BizCast #68 – Small Business Expense Management (Toffer Grant) first appeared on EndGame Public Relations ....
Oct 15, 2008•Transcript available on Metacast Almost a year and a half ago, in episode five of Startup BizCast, I reviewed a list of online news release distribution services. These sites will post and distribute your news release across the web, bringing benefits like SEO and potential media coverage. Since it’s been so long since that episode, and a […] The post Startup BizCast #67 – Online News Release Distribution Services Updated (Steve Mullen) first appeared on EndGame Public Relations ....
Oct 08, 2008•Transcript available on Metacast A recent study from ABI Research indicates that the number of people watching videos online has doubled in the past year. It’s obvious that people are becoming more comfortable using this technology. What that means, is that you should be using it for your business! My guest this week is Benjamin Wayne […] The post Startup BizCast #66 – Small Business Video (Benjamin Wayne) first appeared on EndGame Public Relations ....
Oct 01, 2008•Transcript available on Metacast Are the worst enemies to your small office computer network banging on the gates, or walking around inside the castle? Truly, there are plenty of people out there trying to harm your business, either by writing viruses or actively trying to gain access to your data. You need to protect yourself from those […] The post Startup BizCast #65 – Small Business Computer Security (Ken Colburn) first appeared on EndGame Public Relations ....
Sep 24, 2008•Transcript available on Metacast Fall isn’t a time when you normally think much about taxes … unless, that is, you filed for an extension back in April. If you did, that means your taxes are due next month. Additionally, the more thinking you do NOW, the higher the chances you’ll lower your tax burden when you file […] The post Startup BizCast #64 – Fall Tax Update (Glen Weilandt) first appeared on EndGame Public Relations ....
Sep 17, 2008•Transcript available on Metacast These days, if you only use your cell phone to talk to other people, you’re considered behind the times. Today’s cell phones email, text, surf the web, and much more. My guest this week is Mark Asnes from Wireless Zone. He has tips for how you can use your cell phone to […] The post Startup BizCast #63 – Phoning in your Small Business (Mark Asnes) first appeared on EndGame Public Relations ....
Sep 10, 2008•Transcript available on Metacast I love it when someone emails a friend about my business. How would you like it if thousands of people were emailing friends about something you created? When something on the Internet gains that kind of traction and gets spread around from friend to friend, it’s said that it’s “gone viral”. In […] The post Startup BizCast #62 – Small Business Viral Marketing (Dave Saunders) first appeared on EndGame Public Relations ....
Sep 03, 2008•Transcript available on Metacast It feels good to get back into the studio chair after taking a couple of weeks off this month — one due to workload and one due to vacation. This week we’re talking about another new media tool that you can use to promote and brand your small business. Rich Baker, CEO of […] The post Startup BizCast #61 – Small Business Webinars (Rich Baker) first appeared on EndGame Public Relations ....
Aug 27, 2008•Transcript available on Metacast This is a packed show! In this week’s interview segment: What if one of your customers became the victim of identity theft … and you were the cause? Needless to say, it wouldn’t be good for your business. This week we’re talking about protecting the personal information of your customers. As someone […] The post Startup BizCast #60 – What to Shred and How to Shred It (Joe Roberto) first appeared on EndGame Public Relations ....
Aug 13, 2008•Transcript available on Metacast This week we’re joined by an honest-to-goodness double agent. It’s true. Double Agent Derek Meister is with the Geek Squad, a service that provides technology solutions for consumers through Best Buy’s retail stores. He joins us to talk about must-have technology for different types of small business owners. If you’re anything […] The post Startup BizCast #59 – Tech Gadgets for Small Business Owners (Derek Meister) first appeared on EndGame Public Relations ....
Aug 06, 2008•Transcript available on Metacast I’m back! After a one week hiatus, Startup BizCast returns for episode 58. This show ran a touch long, due to having listener feedback and a longish interview. Both were so good, however, that I just couldn’t chop any more out. So … the show is 15 seconds longer than my […] The post Startup BizCast #58 – Warming Your Cold Calls (Sam Richter) first appeared on EndGame Public Relations ....
Jul 30, 2008•Transcript available on Metacast On this week’s episode, we’re talking about small business owners who also happen to be stay-at-home moms. My guest and her partner call them “Mompreneurs”. These moms are running service or product businesses as a source of secondary or even primary income for their household, and they’re balancing it with taking care of the kids. […] The post Startup BizCast #57 – Small Business Moms (Pat Cobe) first appeared on EndGame Public Relations ....
Jul 16, 2008•Transcript available on Metacast I didn’t really know what to call this abbreviated episode, but it came to me as I was reading a story about the White House needing to apologize to the Premier of Italy after they released a less-than-flattering biography about him. I decided to talk about tips to help you avoid mistakes with email […] The post Startup BizCast #56 – Avoiding Email Blunders (Steve Mullen) first appeared on EndGame Public Relations ....
Jul 09, 2008•Transcript available on Metacast I can’t help but laugh when I hear the words “Office Space”, because I love the classic movie of that name. But, this week’s episode has nothing to do with that great flick. This week we’re talking about how to find office space for your small business. Whether you’re leasing space for […] The post Startup BizCast #55 – Office Space for your Small Business (Chris Desloge) first appeared on EndGame Public Relations ....
Jul 02, 2008•Transcript available on Metacast Imagine the worst happens with your business — perhaps one of your employees is caught trafficking goods from your warehouse, or one of your products is tainted and makes a whole flock of people sick. What would you do to handle the crisis? Having a crisis plan in advance can help. In this episode of […] The post Startup BizCast #54 – Crisis Planning and Communication (Steve Mullen) first appeared on EndGame Public Relations ....
Jun 25, 2008•Transcript available on Metacast Sorry for the tardiness of this episode. I have one correction right off the top: There is no Recommended Reading feature on the blog this week. Sadly, I lost my list of links and simply don’t have time to look them up! Apologies! And now … on with the show! Between insane fuel prices and […] The post Startup BizCast #53 – Greening Your Small Business (Tish Kashani) first appeared on EndGame Public Relations ....
Jun 18, 2008•Transcript available on Metacast Thus far on Startup BizCast, we’ve talked about marketing, advertising, PR and even logo production. In this episode, we’re going to talk about techniques that use all of the above and more. Branding strategies use an across-the-board approach to create a feeling in the customer (or potential customer) about your business. Our guest is Dave […] The post Startup BizCast #52 – Branding your Small Business (Dave Martin) first appeared on EndGame Public Relations ....
Jun 11, 2008•Transcript available on Metacast I’ve talked a lot on this podcast about how to make your business blog work for you, but what about using other people’s blogs to promote your business? That’s this week’s topic on Startup BizCast. I go solo to talk about what a successful blogger relations campaign can do for you, and give some tips […] The post Startup BizCast #51 – Blogger Relations (Steve Mullen) first appeared on EndGame Public Relations ....
Jun 04, 2008•Transcript available on Metacast I’m celebrating! Startup BizCast is not only celebrating its 50th episode this week, it’s also turning one year old! The premier of the small business advice podcast was on May 30, 2007. To mark this dual occasion, I’m doing the following: 1) I’m introducing the new Startup BizCast theme music and produced open. The music […] The post Startup BizCast #50 – The Best of the First Year first appeared on EndGame Public Relations ....
May 28, 2008•Transcript available on Metacast The idea of using social networking to promote your small business has come up a number of times on this podcast, and in this episode we’ll get some specific tips on using one of the most popular sites for business — Facebook. John Blown of 6s Marketing, an Internet marketing firm, is this week’s guest […] The post Startup BizCast #49 – Facebook for Small Businesses (John Blown) first appeared on EndGame Public Relations ....
May 21, 2008•Transcript available on Metacast During the Great Depression of the 1930s a large portion of the world’s population suffered as inflation ran wild and unemployment reached epidemic proportions. But, there was a group of people and companies that actually flourished during the depression, thanks to smart and innovative thinking. With the weak economy nowadays, we can learn a great […] The post Startup BizCast #48 – Great Depression Millionaires (Laura Posey) first appeared on EndGame Public Relations ....
May 14, 2008•Transcript available on Metacast I was racking my about the topic of this week’s Startup BizCast, when Casey Quinlan came along. She suggested talking about business storytelling … and I think it’s a great idea. My guest this week is Casey, who is the owner of Mighty Casey Media. She says if I have to put her “in a […] The post Startup BizCast #47 – Business Storytelling (Casey Quinlan) first appeared on EndGame Public Relations ....
May 07, 2008•Transcript available on Metacast 
