I’ve had a lot of “firsts” on this show recently. Just a couple of weeks back I had a co-host for the first time. This week, in episode 46, I have two guests at the same time! Jimmy Vee and Travis Miller are co-authors of the book “Gravitational Marketing: The Science of Attracting Customers”. They […] The post Startup BizCast #46 – Attracting Customers (Jimmy Vee and Travis Miller) first appeared on EndGame Public Relations ....
Apr 30, 2008•Transcript available on Metacast It’s time to hear from the winner! This week I interview Grant Mucha, the lucky winner of the Startup BizCast Small Business Week Contest. He was selected next week and wins about $2,000 worth of prizes. In episode 45, I talk with him about his business, Degrama, and how he became a small business owner. […] The post Startup BizCast #45 – Small Business Contest Winner (Grant Mucha) first appeared on EndGame Public Relations ....
Apr 23, 2008•Transcript available on Metacast This is a very special episode of Startup BizCast. Not only is it finally time to announce the winners of the Startup BizCast Small Business Week Contest, I brought in a co-host to help me with it. Plus, we get to talk about advice from our listeners! In this episode I team up with my […] The post Startup BizCast #44 – Contest Winner Announcement and Listener Advice (with co-host) first appeared on EndGame Public Relations ....
Apr 16, 2008•Transcript available on Metacast Corporate Philanthropy is simply “good works” on a slightly larger scale. Instead of an individual volunteering time or money to a local nonprofit or helping a neighbor, it’s the weight of an entire company moving toward the goal of helping the community. This week’s guest on Startup BizCast is Ami Kassar of credit card company […] The post Startup BizCast #43 – Corporate Philanthropy (Ami Kassar) first appeared on EndGame Public Relations ....
Apr 09, 2008•Transcript available on Metacast I’ve been talking a lot about U.S. Small Business Week lately, in relation to the Startup BizCast Small Business Week Contest. This week my guest will give us some details on when Small Business Week got started, why it’s important, and what will be going on that week to celebrate entrepreneurship. My guest is Jack […] The post Startup BizCast #42 – National Small Business Week Preview (Jack Bienko) first appeared on EndGame Public Relations ....
Apr 02, 2008•Transcript available on Metacast In this week’s Startup BizCast, we’re talking once again about how to get your small business website to rank higher on the search rankings. We’ve talked about news release distribution, and this week the topic is article distribution. The two have some similarities. Mainly, the goal is the same — building incoming links to your […] The post Startup BizCast #41 – Article Distribution for SEO (Jim Baldwin) first appeared on EndGame Public Relations ....
Mar 26, 2008•Transcript available on Metacast Ever feel like you run around all day putting out business-related fires? Feel like you’re chasing your tail? Feel like you’re in a game of whack-a-mole? See where I’m going? Sam Carpenter, CEO of telephone answering service Centratel says all of those statements applied to him. He was working 100 hours a week and not […] The post Startup BizCast #40 – Work the System (Sam Carpenter) and Contest Details first appeared on EndGame Public Relations ....
Mar 19, 2008•Transcript available on Metacast Just about everyone has stopped denying it. The U.S. economy is at the very least souring, and could already be in a recession. As small business owners, we need to be particularly sensitive to changes in the economy because, generally speaking, our businesses are rather fragile. This week’s guest on Startup BizCast is Jody Keenan, […] The post Startup BizCast #39 – Advice for the Weak Economy from the SBA (Jody Keenan) first appeared on EndGame Public Relations ....
Mar 12, 2008•Transcript available on Metacast There’s not much that’s more important in small business management than figuring out how much to charge for the products and services you offer. According to this week’s guest, however, there needs to be a system involved in setting those prices, and the best price for a small business owner is not always the lowest […] The post Startup BizCast #38 – Pricing Your Small Business Products and Services (Per Sjofors) first appeared on EndGame Public Relations ....
Mar 05, 2008•Transcript available on Metacast Most small businesses, with the exception of highly funded dot-coms, start their lives with the owner doing everything. That “everything” includes taking care of the computers. But, as the business grows, that job may become too big, particularly when you consider all of the other things a small business owner has to deal with. That’s […] The post Startup BizCast #37 – IT for your Small Business (Eric Johnson) first appeared on EndGame Public Relations ....
Feb 27, 2008•Transcript available on Metacast It’s less than two months from the due date for your 2007 tax forms. Does that panic you? It shouldn’t really, but your 2007 taxes should be something that’s on your mind. Last week we spoke with tax and financial advisor June Walker about deductions and how to find a tax professional. In this week’s […] The post Startup BizCast #36 – Small Business Taxes Pt. 2 (June Walker) first appeared on EndGame Public Relations ....
Feb 20, 2008•Transcript available on Metacast Tax season is quickly creeping up on us. Personally, I haven’t done anything about getting my tax information in order, but I am at least THINKING about it! Because it’s that season, I wanted to make sure you all get a heavy dose of advice about taxes for your small business. So, I’ve decided produce […] The post Startup BizCast #35 – Small Business Taxes Pt. 1 (June Walker) first appeared on EndGame Public Relations ....
Feb 13, 2008•Transcript available on Metacast In this episode, I had the great pleasure of interviewing Corporate and CEO Blogging and Social Media Consultant Debbie Weil, who was not only a wealth of knowledge, but was also nice enough to be patient while I recovered from a coughing fit during the interview! Debbie talked about her claim that 2008 is the […] The post Startup BizCast #34 – The Year of the Corporate Blog (Debbie Weil) first appeared on EndGame Public Relations ....
Feb 06, 2008•Transcript available on Metacast Ever wonder how news outlets decide what to report and what not to report on? In this episode of Startup BizCast I go solo, and try to give you an explanation, as well as some tips to beef up the newsworthiness of your news release or story idea. I didn’t mention this in the episode, […] The post Startup BizCast #33 – What is News? (Steve Mullen) first appeared on EndGame Public Relations ....
Jan 30, 2008•Transcript available on Metacast Most experts agree the United States is in an economic downturn, mostly as the result of the subprime lending fiasco. Whether you think we’re about to go into a recession, are already in a recession, or will never reach recession status, it’s safe to say that small businesses will have to change their tactics. My […] The post Startup BizCast #32 – Marketing During a Recession (Shama Hyder) first appeared on EndGame Public Relations ....
Jan 23, 2008•Transcript available on Metacast There’s little doubt that women are succeeding in the world of small business. Women-owned startups are popping up at twice the rate of those owned by men. And, nine out of ten female entrepreneurs plan to expand their business. My guest this week is Susan Wilson Solovic, co-founder, CEO, and chairman of the first video […] The post Startup Bizcast #31 – Women in Small Business (Susan Wilson Solovic) first appeared on EndGame Public Relations ....
Jan 16, 2008•Transcript available on Metacast Partnerships are a big part of small business ownership, mainly because we can’t do everything ourselves. And, whether those partnerships are alliances between supplier and retailer, or two people who agree to run a business together, it’s critical to make sure you have a solid agreement in place. The reason for this is that without […] The post Startup BizCast #30 – When Business Partnerships Go Bad (Joy Butler) first appeared on EndGame Public Relations ....
Jan 09, 2008•Transcript available on Metacast Happy 2008 everyone! Individuals have New Year’s resolutions, and your business should too! In this episode, I run through a few suggestions and ask for your help! If you have suggestions for Small Business New Year’s Resolutions, please shoot me a voicemail at 206-984-0860 or send me an email at info@startupbizcast.com. I’ll play the audio […] The post Startup BizCast #29 – New Year’s Resolutions (Steve Mullen) first appeared on EndGame Public Relations ....
Jan 02, 2008•Transcript available on Metacast Have you ever been so ridiculously busy dealing with the smaller details of your business (scheduling, record keeping, etc.) that you have no idea how you’re going to get it all done? Surely it’s happened to us all. But, does it seem to happen to you frequently? If so, you may be a perfect candidate […] The post Startup BizCast #28 – Virtual Assistants for Your Small Business (Tracey Lawton) first appeared on EndGame Public Relations ....
Dec 19, 2007•Transcript available on Metacast What’s going to happen to your business if a customer sues and wins? If your business is a simple sole proprietorship, they could take everything … including your house, car, and personal bank account. Scary? For sure. That’s why separating your personal assets from your business assets is so important. Forming a corporation helps solve […] The post Startup BizCast #27 – How to Form an LLC (John Meyer) first appeared on EndGame Public Relations ....
Dec 12, 2007•Transcript available on Metacast Everyone makes mistakes. But, what if you could be given a “heads up” about those mistakes before they happen? While I can’t stand in your office and hold up a sign warning of impending doom, I do have some help this week. My guest in this episode is Nathaniel Stevens, President and Founder of online […] The post Startup BizCast #26 – Local Marketing Mistakes (Nathaniel Stevens) first appeared on EndGame Public Relations ....
Dec 05, 2007•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Podcasting, blogging, and social networks are just a few of many new ways to promote your small business that just a few years ago didn’t exist. This week on Startup BizCast I go without a net and without an […] The post Startup BizCast #25 – Small Business Podcasts (Steve Mullen) first appeared on EndGame Public Relations ....
Nov 28, 2007•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Pickle SHOW NOTES: Small business owners, myself included, have a bad habit of getting so busy doing the actual work that pays the bills, that we don’t plan for the future. Having a clear business plan is a definite plus for anyone […] The post Startup BizCast #24 – A Business Plan for your Small Business (Gary Harpst) first appeared on EndGame Public Relations ....
Nov 21, 2007•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Pickle SHOW NOTES: What’s going to happen to your small business if all of your computer files go “POOF”? With computer storing nearly all of our information these days, it’s more important than ever to have a way to back up your […] The post Startup BizCast #23 – Backing Up Your Small Business Data (David Friend) first appeared on EndGame Public Relations ....
Nov 14, 2007•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: There are a dizzying array of telephone options for small business owners these days, particularly compared to just a few years ago. From traditional phone service, to individual cell phones, to Skype and Voice over IP, it can get […] The post Startup BizCast #22 – Voice over IP for your Small Business (Bruce Chatterley) first appeared on EndGame Public Relations ....
Nov 07, 2007•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: First off … Happy Halloween!!! As you formulate plans to promote your small business, you may consider advertising. Unfortunately the advertising landscape is overcrowded and, sometimes, too expensive. If you’re coming to these conclusions, you might look into alternative […] The post Startup BizCast #21 – Alternative Advertising (Mike Brown) first appeared on EndGa...
Oct 31, 2007•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: When you meet someone new and try to describe your small business, do you fumble around? Do you feel like you’re not really impressing them? What you need is a pre-prepared elevator speech. An elevator speech is a short […] The post Startup BizCast #20 – Your Small Business Elevator Speech (Jan Wallen) first appeared on EndGame Public Relations ....
Oct 24, 2007•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode, we’re talking graphics. A first impression is important in business, and when you have a small business it’s absolutely critical. A great business logo can let people know you have a professional operation. My guest this […] The post Startup BizCast #19 – Small Business Logos (Rob Marsh) first appeared on EndGame Public Relations ....
Oct 17, 2007•Transcript available on Metacast In this episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, it’s time to discuss when you SHOULDN’T start a small business. I give my top five reasons for not making the big leap. Hopefully no one will take this as me being negative. Small business ownership is wonderful […] The post Startup BizCast #18 – When Not to Start a Small Business (Steve Mullen) first appeared on EndGame Public Relations ....
Oct 11, 2007•6 min•Transcript available on Metacast Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode of the small business podcast that’s shorter than your coffee break, we talk about etiquette. It’s not how to use your silverware or hold a teacup, but rather EMAIL etiquette. With email being used as a […] The post Startup BizCast #17 – Business Email Etiquette (Judith Kallos) first appeared on EndGame Public Relations ....
Oct 03, 2007•Transcript available on Metacast 
