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Andrew Davis, COO of Airmarket, describes the work his company is doing to integrate Bluetooth beacons with the programmatic advertising networks that major advertising agencies use on behalf of brands. He explains the jargon and we discuss the players in this space, as well as the future of the Beacosystem. [Recorded: March 8. 2017] Hosted on Acast. See acast.com/privacy for more information....
The Physical Web has huge potential to change the way web content and services are discovered in the physical world. We talk to Richard Graves, the CEO of Bkon, a company who have gone “all in” on the Physical Web and Eddystone URL. We learn about a massive change that Google is poised to make in how PW content is discovered, how PW content can shrink the cost of apps, the personalization of PW content, examples of where it is being used and how PW discovery, NFC and QR codes are being made to w...
Sensoro have broken new ground by combining IoT Low Power - Wide Area Network radios with Bluetooth beacon sensors. A single Sensoro Alpha base station can monitor and manage beacons over a radius of 2 miles in a city environment. With deployments to monitor city infrastructure, air quality, agricultural soil and utility meters, this is an important milestone in the evolution of the Beacosystem. We caught up with their VP of Sales and Product Development at the Industry of Things Conference in S...
We talk to Patrick Leddy, the CEO of Pulsate, one of the pioneers in geomarketing about the state of the market, the challenges of app design, the best ways for companies to create their mobile app strategies and the role of an orchestration layer in making sense of beacon signals and delivering a great experience for users. Hosted on Acast. See acast.com/privacy for more information....
We continue to part two of our master class on geofencing. Patrick Leddy CEO of Pulsate builds on the last episode which explained the “what”, “why” and “when” of geofencing. In this episode he discusses “how”, reprising the chapter he wrote for our book (Beacon Technologies). We talk about the different techniques that are applied, when they should be used and what to look out for when selecting a geofencing solution. Hosted on Acast. See acast.com/privacy for more information....
Patrick Leddy CEO of Pulsate draws on his firm’s pioneering experience with Geofencing, reprising the chapter he wrote for our book. He explains the major types of geofence, the pros and cons versus beacons, how geofencing works and what it can be used for. We wrap up with thought provoking examples of how Geofencing can be used to enable customer engagement. Hosted on Acast. See acast.com/privacy for more information....
Bluetooth Beacon powered Real Time Location Systems are being used to monitor and locate assets. This is an important part of the emergence of Industrial IoT. John Sailer, BluVision's COO explains RTLS, how BluVision's technology is being used in manufacturing and warehouse environments, their work with Google's Waze, and how BluVision funded growth that allowed them to sell millions of beacons, culminating in their recent acquisition by HID. Hosted on Acast. See acast.com/privacy for more infor...
We continue our conversation, find out how much the Quuppa locators cost, discuss the future as standards start to incorporate Angle of Arrival (AoA), how AoA works, how it can be used beyond asset tracking to track phones, Quuppa's origin story within Nokia R&D, their expansion to the US, their partner strategy, how AoA solves the challenge with apps and retailers. Hosted on Acast. See acast.com/privacy for more information....
Angle of Arrival (AoA) offers genuine sub-meter accuracy. Quuppa has pioneered the commercialization of AoA using commodity Bluetooth components and have recently opened up operations in the USA. [RECORDED DEC 2016] We talk to their co-founder and Chief Customer Officer, Fabio Belloni, who explains how this technology is being deployed. Hosted on Acast. See acast.com/privacy for more information....
Cisco reveals that over half a million of their Meraki Wi-Fi routers in the field have built in Bluetooth hardware that enables them to act as iBeacons. Thanks to a recent cloud update, these can also be used as beacon gateways to monitor third party beacons. We talk to Colin Lowenberg who is responsible for managing the Cisco Meraki API product offering about what this means, the functionality available, how it’s being used by customers and how Cisco wants to work with other vendors in the beac...
Beacons can enable an enhanced ticketing experience by having mobile apps recognize fare gates and ticket collectors. We talk to Dimiter Dimitrov – CEO of Tickey about his experiences developing and deploying his company's beacon app. Hosted on Acast. See acast.com/privacy for more information.
We talk with Ferenc Brachmann – CEO of Beeem about their work creating tools to enable the publishing for the Physical Web and their experience with Eddystone URL beacons at the European Table Tennis Championships. Hosted on Acast. See acast.com/privacy for more information.
We learn how Visual Light Communication (VLC) can be combined with Bluetooth Low Energy (BLE) and integrate with the Internet of Things (IoT) to enable new disruptive functionality. Greg Carter, Acuity Brands General Manager for IoT explains this and why the largest provider of lighting systems in the USA is so well positioned to drive adoption of these technologies. Hosted on Acast. See acast.com/privacy for more information....
Unacast's CEO provides a jargon busting introduction to programmatic advertising and how beacons are creating opportunities for brands, retailers and proximity solution providers. Hosted on Acast. See acast.com/privacy for more information.
Bluetooth mesh offers advantages for management of beacon deployments, enabling new use cases and support for the Physical Web. We talk to the CEO of Beaconix whose early work enabling large scale location based campaigns convinced him to commercialize a mesh solution. Hosted on Acast. See acast.com/privacy for more information.
Cisco is disrupting the Beacosystem with its new CMX Beacon Point vBeacon product. Moving beacons with a point and a click promises to change the way we look at the Total Cost of Ownership of large beacon developments. We discuss where vBeacons work best and see Cisco's web management tools in action. Hosted on Acast. See acast.com/privacy for more information....
Getting beacon deployment right is the difference between success and failure. It involves art, organization and science. We distill what you need to know into ten critical success factors and discuss them with Siddharth Panigrahi of Gimbal, one of the most experienced engineers in this area. Sidd has worked on many of the biggest beacon deployments in the world, including three Super Bowls, SXSW, MLB's baseball stadiums and Citibank. Hosted on Acast. See acast.com/privacy for more information....
It's easy to make mistakes when it comes to privacy and beacon apps. The consequences are serious. Hear Jarno Vanto of Borenius, one of the leading lawyers that specializes in beacon privacy describe the pitfalls and how to avoid them. Hosted on Acast. See acast.com/privacy for more information.
Kevin Hunter, former COO of Gimbal / President of inMarket discusses where the opportunities are for entrepreneurs in the proximity ecosystem. We discuss audience aggregation, AR, Smart Cities, and the impact of Google's Eddystone on the opportunities to create value. Hosted on Acast. See acast.com/privacy for more information.
MOCA’s CEO & CTO explain how proximity is informing the Mobile World Congress app, how they can drive incremental revenue for conference organizers, their experience of solar powered beacons and an example of a beacon enabled app making one of Spain's biggest tourist destinations smarter. https://www.mocaplatform.com Hosted on Acast. See acast.com/privacy for more information....
Episode 12 - inMarket’s CEO Todd DiPaola describes his company’s approach to bringing together their 44.5MM app users, thousands of stores and dozens of apps in a beacon enabled advertising network Hosted on Acast. See acast.com/privacy for more information.
We explore how Ukranian based Leantegra has blended Bluetooth beacons with Ultra Wide Band (UWB) and Wi-Fi, what UWB is and what it brings to the solution, and the advantages of doing business from an country with faster/cheaper Internet connectivity than the USA. Hosted on Acast. See acast.com/privacy for more information.
Kiyo was the CEO of Meridian and now leads HPE Aruba's beacon business. We hear the story of how Aruba acquired his start-up and how Aruba used Wi-Fi and beacons to solve the challenges of proximity apps at Levi Stadium. Hosted on Acast. See acast.com/privacy for more information.
Szymon Niemczura is CEO and Co-Founder of Kontakt.io. He talks about the strategy and applications that have enabled his company to sell the largest number of beacons in 2015 (by ABI's reckoning). We explore how they intend to make money while maintaining their partner relationships, their future offerings, what inspired the founding of their company and what developers need to be aware of before choosing their beacon provider. Hosted on Acast. See acast.com/privacy for more information....
Rick Belliotti is Director of Information & Technology Services, as well as Business Development for the busiest single runway airport in the USA. He describes the rationale and process of developing a beacon infrastructure, how the airport business works and important things that people need to know, if they want their technology to succeed in one of the busiest types of venue. He also gives us a sneak peak of their new airport app, designed to work at multiple airports. It has some unique prox...
John Coombs explains what's required to build an Orchestration layer for a beacon solution and why you need one. He shines a light on his company's customers and why some of them came to Rover as a "second surgeon”, asking Rover to fix the problems from their first attempt at beacon deployment. Hosted on Acast. See acast.com/privacy for more information....
Vincenzo Dentamaro reveals details of their deployments at Fiat's factories, the Rome subway and museums in Italy and the US. They talk about their approach to pricing and their future plans. Hosted on Acast. See acast.com/privacy for more information.
Scott Jenson on Google’s announcement to move Physical Web directly into Android, how it's being used, Bluetooth activation and concerns about Google controlling the Physical Web proxy. Hosted on Acast. See acast.com/privacy for more information.
Jeff Russakow discusses the deployments Gimbal are powering, reveals numbers of developers on Gimbal's network, and a surprising vertical that is exploding ... and it's not retail. Hosted on Acast. See acast.com/privacy for more information.
Interview with Proxama CEO of Proximity Marketing Jon Worley. He discusses the lessons learnt and results Proxama have seen from their pioneering work building one of the first beacon networks, deploying beacons in buses, taxis, airports, and town centers in the UK. Hosted on Acast. See acast.com/privacy for more information.
