In this episode, I’m sharing why live streaming is a win-win for brands and influencers when it comes to collaborations. Think, less overhead, more authentic campaigns, and a chance to own the conversation based on how your audience is responding. Plus, we talk about how it builds community! Today’s show covers how to get started if you're totally freaked out (been there!), and what my number #1 goal for influencers in 2018 should be. Plus, I give you a quick practice on where to start if you do...
Apr 30, 2018•13 min•Transcript available on Metacast Today’s show is a BIG one, as we’re celebrating our 1 YEAR ANNIVERSARY of The Influencer Podcast! So, we wanted to do something special - obviously. I mean, a one-year anniversary only happens once right?! We’re bringing back five of the most popular guests from episodes that the community seemed to deeply connect with. Today, these 5 stellar women are answering two questions with lessons that we didn’t discuss the first time they were on. Jennifer Puno from PeopleMap, my life & business coach N...
Apr 25, 2018•42 min•Ep 56•Transcript available on Metacast This week’s episode involves a question straight from a listener: “When do you know it's the right time to hire help?” Such a good one! I actually not only dive into the question of WHEN in this show, but HOW for a couple reasons. This is such a common question and fork in the road for many influencers - yet it’s one of the most overwhelming times. I really wanted to leave listeners with all the resources surrounding when and how to hire help. First up, I lay out the secret to knowing when you n...
Apr 23, 2018•11 min•Transcript available on Metacast Get ready for goosebumps, crazy motivation, and let’s be honest, probably some tears. This week’s show is a powerful, emotional, in-freaking-spiring episode, and one that had me nodding my head the entire time. Amber Lilyestrom is a transformative brand strategist, writer, business and life coach, mama, podcast host of The Amber Lilystrome and business owner (AmberLilyestrome.com). During our conversation, Amber and I touch on resisting change, stepping into who you really are, the power of shar...
Apr 18, 2018•1 hr 12 min•Ep 55•Transcript available on Metacast This week’s episode involves a question straight from a listener: “When do you know it's the right time to hire help?” Such a good one! I actually not only dive into the question of WHEN in this show, but HOW for a couple reasons. This is such a common question and fork in the road for many influencers - yet it’s one of the most overwhelming times. I really wanted to leave listeners with all the resources surrounding when and how to hire help. First up, I lay out the secret to knowing when you n...
Apr 16, 2018•16 min•Transcript available on Metacast If you’ve ever thought about starting a YouTube channel, today’s episode was made for you! Erika of Beauty and the Vlog joins me for a conversation around the importance of a YouTube community (it’s the 2nd largest search engine in the world, after all!). Beauty and the Vlog is an online designation for video influencers in beauty, fashion, fitness, motherhood, DIY and lifestyle, and she specializes in training YouTubers via her YouTube bootcamp. In today’s show, Erika shares the step-by-step pr...
Apr 11, 2018•55 min•Ep 54•Transcript available on Metacast Today’s episode of Influencer Insights marks our fifth show, and today I’m covering the pros and cons of social media platforms. After reading Bloglovin’s take on which social platforms are most relevant to influencers, I break down when you should and shouldn’t focus on YouTube, Facebook, Instagram, Snapchat, Twitter, Pinterest, and blogs. If you’ve been exhausting yourself trying to be everything on all platforms, stop right there and tune in. And if you’re hesitant to join anything other than...
Apr 09, 2018•14 min•Transcript available on Metacast Get ready to learn the ins and outs of influencer product lines and exactly how you can build your brand to create your very own. In a conversation about licensing, whether your brand is truly a fit for a line, and how to create authentic brand deals no matter the product, today’s show is full of great information for influencers! Lauren Fields from Digital Brand Products is joining us, and as someone who works personally on the licensing side of things, she’s got a lot to say! Lauren (@lauren_f...
Apr 04, 2018•52 min•Ep 53•Transcript available on Metacast This week is a goodie, as we’re talking about influencers who have essentially taken their passion (and I’m talking about a real, soul-deep passion, not the word in its fluffy sense) and created influence from that. The Cut recently published this article and I love the angle the story dives into. It highlights fashion blogger OGs like Bryan Boy, Aimee Song and Bag Snob and tells the story about how they went from fashion fan girls and boys to sitting front row at major shows. They started out a...
Apr 02, 2018•13 min•Transcript available on Metacast In today’s show, it’s just me behind the mic! And I’m diving deep and going intimate on my experience with affiliate links - and the unhealthy, obsessed hamster wheel I found myself on while relying on these programs as a main source of income. I talk about how I got out of that rat race - and how a rebrand and triple the engagement came from it. I share exactly how I got to the place I am now - pitching my own deals and being in charge of my income directly - and how I stopped spending 60+ hour...
Mar 28, 2018•30 min•Ep 52•Transcript available on Metacast Today’s Influencer Insights focuses on the power that is Chriselle Lim (@chrisellelim) and is based on this article from Women’s Wear Daily. As one of the most successful bloggers in the game, Chriselle has always created content in her own unique way - in a style that sets trends among the industry…and I’m not just talking about Gucci loafers, you guys. Chriselle is cutting edge in that she truly listens to her audience, works off what she does well, and finds what the market is lacking - and t...
Mar 26, 2018•13 min•Transcript available on Metacast If you’ve ever found yourself stressed out or in the dark about running your own business - or have been putting financial tasks off - today’s show is exactly the kick in the butt you need! Learn how to legitimize your business (finally!), legal measures to protect your brand, the recipe for a business plan, and turn your online dreams into a business reality - all by listening to today’s amazing show with Laurel Mintz. Plus, Laurel is a marketing genius with tactical advice on using a multi-cha...
Mar 21, 2018•45 min•Ep 51•Transcript available on Metacast Welcome to Episode 2 of Influencer Insights! A brand new short-form podcast (think 10 minutes or less) that I’ll be hosting every Monday - giving tactical information to apply to your life and business right away. For our second installment of Influencer Insights, we tackled an epidemic in influencer land...FAKE FOLLOWERS. Yep! A topic I’ve been itching to discuss with y’all for some time. Though it’s one of the major frustrations of being an influencer at the moment, it’s also our reality - so ...
Mar 19, 2018•13 min•Transcript available on Metacast Hope you all are having a fabulous day! I’ve been waiting to share this with y’all for months now, and I’m so excited to announce the launch of Influencer Insights, a brand new short-form podcast (think 10 minutes or less) that’ll be coming in hot every Monday. Don’t worry! The Influencer Podcast and our longer conversations will still be taking place on Wednesdays; Influencer Insights is simply a compliment to those lengthier shows. The milk to the cookie :) So what exactly is Influencer Insigh...
Mar 12, 2018•14 min•Transcript available on Metacast With clients like Jessica Alba and mega influencer Marianna Hewitt listed as clients, today’s guest, holistic nutritionist Kelly LeVeque is here to talk all things health—from a healthy life to a healthy influence. Whether you’re looking for nutrition tips, doing things your way, how to run your own business, or when to be selective about working with brands, this episode has it all. Just in time for a dose of major spring inspiration! *** Kelly’s early career in cancer and genetics taught her h...
Mar 07, 2018•50 min•Transcript available on Metacast Coming off a decade in the influencer field, James Nord, co-founder of Fohr Card, joins us to talk about the ever-changing world of influence! From advice on how to grow your platforms (yes, even Instagram!), to what he sees brands looking for, to the importance of an authentic following and what it takes to stand out, you're going to want to listen and then take action on your own platforms ASAP. *** As one of the early Tumblr influencers (before influencers were a thing), James came into the i...
Feb 28, 2018•1 hr 11 min•Transcript available on Metacast Last week, we had Reina Pomeroy from Reina + Company and the podcast Creative Empire, help us us with all things goal setting, increasing profitability and leveraging systems. A conversation with one of the most influential names in the online business development world! I’m talking with Marie Forleo (who is backed by Oprah!) about steps to building your dream business, how to quiet the doubt creeping in, the keys to marketing success, and tools to help find your WHY (plus, what to do when you f...
Feb 21, 2018•59 min•Transcript available on Metacast Last week, we had the brilliant Jennifer Smith of SPIN Literary. Jennifer walked us through the publishing world and what it takes to build a successful publishing piece - from finding your voice to owning marketing - and how she went from VP of a top publishing company to running her own business all the way from beautiful Australia. Goals, right? You’re in for a treat as we have the passionate and compassionate Reina Pomeroy from Reina + Company. Reina is a coach, speaker, educator, author and...
Feb 14, 2018•58 min•Transcript available on Metacast Last week, we were graced with Claire Collins of Gleam Futures, a management agency specializing in digital talent and influencers. We chatted about working with brands, what it’s like to represent influencers, and how to best grow and monetize a strong community. I had a blast talking all things influencer management with Claire! This week, we’re taking things back to my business roots - the publishing world - as we have my dear friend, the lovely Jennifer Smith, founder of SPIN LITERARY. SPIN ...
Feb 07, 2018•1 hr 2 min•Transcript available on Metacast Last week, we had my amazing life coach and business mentor Nicola Salter help us redfine our influence, and teach us what it means to own our unique brilliance. This week, we’re looking behind the scenes of influencer management with Miss Claire Collins of Gleam Futures (@daclairecollins http://gleamfutures.com). Claire heads up the North American operations of Gleam Futures, a management agency specializing in digital talent and influencers and has a personal love for budding YouTube content. ...
Jan 31, 2018•1 hr 15 min•Transcript available on Metacast I’m honored and privileged to bring someone on who has made a direct impact on my life. And that, my friends, is my wonderful life and business mentor, Nicola Salter. Nicola has been supporting and intuitively guiding professional women for over 20 years and has a passion to help women build confidence, break away from self-doubt and step into leadership. She’s such a major part of my personal and business growth that it’s only fair that I share her brilliance with the influencer community. In f...
Jan 24, 2018•1 hr 3 min•Transcript available on Metacast Last week, Monica and Melody, the co-founders of SimplySpaced gave you the 3 Method Strategy That Will Streamline Your Workload and showed you a sneak peak into how they completely transformed my office space! This week, Nikki Phillipi, a YouTube and social sensation is sharing her values behind her influence, tips on staying authentic while working with brands, and how being vulnerable can lead to everlasting connections - even in a saturated space! Follow her @nikkiphillippi https://www.youtub...
Jan 17, 2018•56 min•Transcript available on Metacast Last week, I shared the importance of saying no, so you can open up new doors and say yes to the things that really excite you. This week Monica and Melody, the co-founders of SimplySpaced are giving you the 3 Step Method To Streamline Your Workload and showing you a sneak peek into how they completely transformed my office space! Follow them @simplyspaced http://www.simplyspaced.com/ For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode an...
Jan 10, 2018•50 min•Transcript available on Metacast Happy 2018! To start off the year, I wanted to touch base directly with you all 1:1. This week, it’s just me behind the mic - and I’m crazy excited to share one of my biggest secrets to growing your business as we all begin jotting down goals for the fresh year. And guess what? It doesn’t involve taking on more or saying yes to a billion things - quite the opposite actually Yep! This episode is all about how to say NO to gain more. I’m spilling my strategy on how to clear your calendar to gain r...
Jan 03, 2018•16 min•Transcript available on Metacast Today’s guest is a personal friend of mine and one of the most genuine people I’ve ever had the honor of knowing. I’m beyond excited to have Sheridan Gregory (@sheridangregory) from SheridanGregory.com on the podcast today! From motherhood moments to video tutorials that make you fall a little bit in love with the girl, Sheridan brings personality and light to her content - no matter the medium. And today, she’s unloading honest answers when it comes to algorithm changes, where she sees the indu...
Dec 27, 2017•56 min•Transcript available on Metacast On today’s very special bonus Christmas episode, I’m taking the mic solo to talk about something I’m not only thrilled to suggest, but even more excited to execute throughout the rest of the year (and hopefully beyond!). That, my friends, is the gift of presence. Underneath the self-inflicted pressure to buy the perfect gift or spend a certain dollar amount, something much more meaningful is giving those around you your full attention. We’re talking face-to-face, in-the-moment, heart-filling, no...
Dec 25, 2017•16 min•Transcript available on Metacast A wife, mother, friend, business mentor, CEO and former lawyer, Heather Crabtree is not only the founder of a thriving and inspiring community for females, but she is quite literally #goals for 2018. She’s a passion-filled, positive force who is constantly shedding her knowledge to her Facebook group of more than 13,000 women around the globe - and with us in today’s episode! For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want mo...
Dec 20, 2017•1 hr 11 min•Transcript available on Metacast As talented and kind as they come, actress, singer, songwriter and entrepreneur Caitlin Crosby sheds her light on the influencer field in this week’s episode - and the importance of building a genuine brand that supports a cause you’re passionate about. Caitin’s company, The Giving Keys, which employs people transitioning out of homelessness to create a line of inspirational jewelry has given more than 75 homeless people jobs, all while being one of the most authentic brands I’ve come across. Wi...
Dec 13, 2017•51 min•Ep 37•Transcript available on Metacast Last week, the one and only Sazan Hendrix gave us a sneak peek into her life as one of the most recognized bloggers and YouTubers in the business, and how her vulnerability has made her a global sensation. This week one of the top managers in the influencer space, Jennifer Powell, teaches us the techniques behind turning a blog into a 7 figure business. For show notes and additional information head over to www.theinfluencerpodcast.com Did you like this episode and want more of them? If so, subs...
Dec 06, 2017•47 min•Transcript available on Metacast Last week, best-selling author and social media darling Emily Ley shared how leading a simplified life turned her business into a social media phenomenon, and gave us tactical tools to completely renew our brand and life, too! This week the one and only Sazan Hendrix give us a sneak peek into her life as one of the most recognized bloggers and YouTubers in the business, and how her vulnerability has made her a global sensation. Follow her @sazan For show notes and additional information head ove...
Nov 29, 2017•1 hr 6 min•Transcript available on Metacast 
