In this week’s episode, I’m spilling the 5 marketing mistakes I see influencers make over and over. But don’t worry, I’m not just pointing out the mistakes. I’m sharing how to fix them, too! Come listen it for a little marketing assessment and a chance to improve your influence today! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me ...
Aug 20, 2018•11 min•Transcript available on Metacast Today’s show is all about learning to confidently put yourself out there - whether in front of media or your own social media channels. It’s about using your voice and feeling good about it! Susie Moore, a media maven, joins us to spill her secrets on all things media when it comes to being an influencer, so get your notepad ready!
Aug 15, 2018•54 min•Ep 72•Transcript available on Metacast In this week’s episode, I chat with Jen Esquer - a fitness and health Instagram star and Doctor of Physical Therapy. Jen has used such respectable tactics to stick out from the fitness saturation on Instagram, and she credits it to listening to her audience and being authentic. If you're wondering how to do the same for your own influence (or want to hear her mindful tips on getting your booty in shape), you’ll love this show! For exclusive content surrounding this and all podcast episodes, sign...
Aug 08, 2018•1 hr 3 min•Ep 71•Transcript available on Metacast In this week’s episode, we’re chatting all about meetups. Do they make sense for your brand? What’s the goal? How to execute them - and so much more! Bottom line, it’ll give you clarity on whether one is a good idea or not. And that’s peace of mind we all deserve! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and tag me (@julssolomon)! To di...
Aug 06, 2018•11 min•Transcript available on Metacast In this week’s episode, I sit down with Ali Grant! Ali runs one of the most successful communications agencies in the industry and they represent both brands AND influencers in the fashion, beauty, and lifestyle space. With 6+ years and 30+ employees, it’s safe to say they’re doing something right. Ali was kind enough to share a bunch of really simple, tactical tips for both brands and influencers in today’s show - and I honestly had to make notes for myself. They’re that good! So even if you th...
Aug 01, 2018•43 min•Ep 70•Transcript available on Metacast In today’s show, we’re talking all about giveaways. But not just because they’re a great way to treat your community. They can also be a major GROWTH HACK. There’s just one thing: you've gotta do them right. I’m sharing exactly how to do them correctly (legally, for growth, etc.), and this show can’t be missed! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listen...
Jul 30, 2018•9 min•Transcript available on Metacast In today’s show, I’m blending two things I’m pretty darn good at…. PR & Influence … and I couldn’t be more excited! Today, I’m sharing the 5 PR Tips Every Blogger Should Be Using (But Most Aren't!). Grab your notepad, a cup of coffee, and tune in to get the secret sauce! Links to things I think you might be interested in that were mentioned in the podcast episode: Influencer Podcast Facebook Community Connect with Julie on Instagram: @JulsSolomon The Influencer Podcast Show Notes: juliesolomon.n...
Jul 25, 2018•20 min•Ep 69•Transcript available on Metacast This week we’re mixing PR and the influencer world! Specifically, we’re covering when it’s time to hire PR as an influencer, what a publicist can/can’t do for your business, the different angles of PR in the influencer landscape - and best of all, 8 questions to ask yourself before spending ANY sort of cash on PR. Get ready to learn a lot and likely save yourself some money as I combine my two greatest business passions (PR + Influence).
Jul 23, 2018•13 min•Transcript available on Metacast In this week’s episode of The Influencer Podcast, I chat with the hilarious and stylish Kathleen Barnes from CarrieBradshawLied.com. She has one of the most engaged followings on Instagram and has set herself apart from the fashion blogger saturation. She shares how she’s done that, scaled her business, and used her unique strengths to succeed in today’s show! For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And ...
Jul 20, 2018•1 hr 4 min•Ep 68•Transcript available on Metacast Is Instagram the new blog? Are blogs even relevant in 2018’s influencer landscape? Is not having a blog a big mistake? Well, I’m glad you asked! Because that’s exactly what I’m talking about in this week’s show. Today we’ll dive into 4 ways you can grow an online business (and be an influencer) without a blog & what marketers are looking for in an influencer. But! Is the no-blog life the way to live if you’re an influencer? I’ll weigh in on what having vs. not having a blog looks like, especiall...
Jul 16, 2018•15 min•Transcript available on Metacast When you’re multi-passionate, it can get hairy fast. And this, my friend, is a struggle that I’m intimately familiar with. I used to feel like a total psycho trying to narrow my decisions down. Until I figured out the two frameworks that helped me get out of the grey zone of indecision and move ahead as a multi-passionate entrepreneur with clarity and purpose! And guest what? I’m spilling those 2 frameworks in this show! If you’re not sure what to focus on in your own career (or spoiler alert: h...
Jul 09, 2018•13 min•Transcript available on Metacast Did you know your lack of growth has nothing to do with your visuals, your current following OR your strategy? That’s right! It actually has everything to do with your words. From trigger words that will boost the connection with your audience and how to cultivate your own - to the steps to making content truly yours, we’re chatting about it all in today’s 1:1 show! I’m also spilling the questions you need to ask yourself in order to grow through your words. Whether you write blog posts, newslet...
Jul 06, 2018•17 min•Ep 66•Transcript available on Metacast If you’ve ever heard of entrepreneurs (like Tim Ferriss) who seem to be running wildly successful businesses all while taking vacation after vacation or pursuing their interests and thought ‘why can’t that be me?’ - then today’s show is right up your alley! And my answer? IT CAN BE! Because I’m sharing the 3 steps you MUST take to obtain freedom in your business! These are the 3 things that have gotten me to a place where I can head to spin on the regular or spend as much time with my son as pos...
Jul 02, 2018•13 min•Transcript available on Metacast Have you ever stopped and wondered if you’re doing things right when it comes to contracts as an influencer? Or when you actually need one vs. don’t? Well you’re in luck! Christina Scalera is today’s guest, and the girl is FULL of brilliance. An attorney and now CEO of The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches, Christina lists brands like Jenna Kutcher, Rising Tide Society, and HoneyBook as her clients - among many others. In tod...
Jun 27, 2018•1 hr 17 min•Ep 65•Transcript available on Metacast Today’s show is all about creating and maintaining a streamlined, consistent online presence. From your blog to your social media to your whatever, it’s imperative to clearly show your brand from platform to platform. I’m especially honing in on the tips for consistent social media platforms, and sharing my secrets to getting there - which goes beyond using the same filter, by the way. From tips on captions to imagery to engagement, I guarantee you’ll leave this show wanting to make some changes...
Jun 25, 2018•12 min•Transcript available on Metacast This week, we’re bringing major girlboss vibes with the one and only Jaclyn Johnson. If you’re a female in the creative space, you’ve likely heard of the uber successful Create & Cultivate Conference and website, which Jaclyn is the CEO of Create & Cultivate. Prior to Create & Cultivate, Jaclyn founded her first company, a creatively-driven marketing, influencer and events agency. And y’all, she was only 23 years old! Clearly the girl is a creative force with business on the brain and motivation...
Jun 20, 2018•45 min•Ep 64•Transcript available on Metacast Whether you never truly honed in on your brand or are feeling inauthentic to your current one, today’s show is right up your alley. Today’s episode goes into what branding mistakes you might be making (without realizing it), how to define your brand, and the questions to ask if you don’t know where to start. I walk you through the practices that have not only shaped my own brand, but countless influencers who I’ve had the honor of working with. It’s time to focus in on your mission, the problems...
Jun 18, 2018•12 min•Transcript available on Metacast Calling all Instagram users! This is the show for you! Tyler McCall, an Instagram Marketing Specialist, blew me away with his simple yet effective ways to grow on Instagram, and more importantly, how to completely shift your efforts on the app. From Instagram hacks to the one thing that’s changed his business on the app, Tyler lays it all on the table. He talks about the top trend that you might NOT be doing - and why it’s so, so important to start. He also reveals how to go from last-minute “Oh...
Jun 13, 2018•50 min•Ep 63•Transcript available on Metacast Today’s show is another round of Q+A’s directly from a listener, and we’re talking Instagram and niches. If you’ve ever wondered if your Instagram feed should be curated and dreamy OR if it should be real and more unfiltered, I’m answering that. If you’ve ever wondered whether you should niche down or focus on a few aspects when it comes to your brand, I’m answering that, too! I’m even giving 4 action items that you can work on directly after listening. These tasks will teach you what you should...
Jun 11, 2018•14 min•Transcript available on Metacast Alex Michael May is a self- and body-positive influencer who is gracing us with an incredible show about loving yourself all while running a successful influence. And my favorite part about Alex? She’s seen incredible growth over the past couple years by doing one thing: being her authentic self. In today’s episode, Alex shares how she’s overcome playing small, learned to love herself, and built a successful influence even when she didn’t feel like a “typical” blogger. We also go into the motiva...
Jun 06, 2018•53 min•Ep 62•Transcript available on Metacast Today’s show is a simple map getting you to a strong, unique, streamlined PERSONAL BRAND - and more specifically, the 5 Steps to Building a Personal Brand. Yep, just five is all it takes - and it’s something you can get started on right after you tune in. Come learn the changes to make to your social media accounts, how to the smart network way, and how to build a killer brand along the way. Inc.com article: https://www.inc.com/jayson-demers/5-steps-to-building-a-personal-brand-and-why-you-need-...
Jun 04, 2018•14 min•Transcript available on Metacast I’m coming at you 1:1 in this week’s episode for an intimate chat on 3 of the failures I’ve experienced as an influencer - and even more important - how I overcame them. We all know that being an influencer comes with a lot of uncharted territory and that there isn’t a magic guide. So, mistakes happen and it’s a huge game of trial and error - at least that’s how it’s been for me! But I will say I’ve learned A LOT in my time as an influencer, and I hope by sharing some of these “failures,” it ope...
May 30, 2018•23 min•Ep 61•Transcript available on Metacast In this week’s episode, I’m highlighting an industry trend that can not be missed. More specifically, I’m talking contracts and the trend that’s shifting the influencer industry to be even more legitimate. I’m covering what exactly this means for every side of influence (whether you're an influencer, brand, or agency), what you should be looking for in contracts, and how to start using contracts today. Plus, I’m giving out a FREE contract template. This template is all you need to start working ...
May 28, 2018•10 min•Transcript available on Metacast In a chat about racism in the influence industry, patience, and learning what your values are, today’s episode touches on topics I’ve been hoping to cover for a while. And to help me dive into those topics, we have the warm and talented Arian Simone from Fearless Magazine. From living in her car to working with entertainment elites like Disney and Lil Wayne to running the Fearless Conference, a place for women to learn business tactics all while understanding life principles, Arian graciously ta...
May 23, 2018•34 min•Ep 60•Transcript available on Metacast In this week’s Influencer Insights episode, I’m spilling the secrets to productivity and sharing exactly how you can reach your most productive state by simply utilizing the right resources. It’s true - there are certain apps and programs that have completely transformed my levels of productivity! And today, you get that entire list. A list that I’ve been building throughout my entire career as an influencer & know you’ll love. These apps and programs work just as well for entrepreneurs as they ...
May 21, 2018•11 min•Transcript available on Metacast Trying to stay relevant on a saturated platform? Feel like you’re a creative who doesn’t know anything about business in the influencer world? Curious how to grow and stay authentic as the stakes get higher? Well then, this is the show for you! With over 8 years as a YouTuber, nearly 800K subscribers, and videos with millions of views, Carly Cristman has a lot to share with us today, and y’all, the amount of tactical tips are incredibly generous! From the question to ask yourself before creating...
May 16, 2018•47 min•Ep 59•Transcript available on Metacast Curious about how I spend my days as an influencer, mom, wife, and business gal? In today’s episode of Influencer Insights, I’m sharing just that! I take you behind the scenes from sun up to sun down, and share exactly how I went from working 12 hour days to only being in my office for 6. It might sound impossible, but let me tell you firsthand, it’s not! With a few simple productivity hacks and one big secret that has COMPLETELY changed how much I get done, a shorter work day is possible, my fr...
May 14, 2018•24 min•Transcript available on Metacast If you’ve ever thought about taking the jump from corporate America to your side hustle full time, grab those headphones! In today’s show, the lovely Amanda Boleyn from the She Did It Her Way site, podcast, and summit is joining in for an epic dose of advice. From talking about the right time to leave a stable job, to the pressures of entrepreneur life, to serving your community as a freelancer - we cover it all. Amanda also shares the mistakes she experienced when making the transition to the e...
May 09, 2018•53 min•Ep 58•Transcript available on Metacast Looking to plan a relaxing summer all while progressing your business? Hey, me too! And that’s exactly what we’re chatting about today. Using the SMART criteria, I develop goals that are Specific, Measurable, Achievable, Relevant, and Time bound - they’re SMART! In today’s episode of Influencer Insights, I’m sharing exactly what a SMART goal looks like, and even better, I’m providing a FREE goal setting worksheet! This worksheet is the same one I use every single time I set a goal, and it’s my l...
May 07, 2018•12 min•Transcript available on Metacast “No matter what place you’re in, we all have a power inside us to get to a great place.” Words of wisdom from the lovely Melissa Wood, who is joining us for an episode on aligning with your purpose, healthy practices that instill self-compassion, authentic ways to work (and not work) with brands, and finding your audience while learning who you’re speaking to. Melissa is the owner of Melissa Wood Health and is a certified health and wellness coach and yoga teacher, whose mission is to guide peop...
May 02, 2018•1 hr 7 min•Ep 57•Transcript available on Metacast 
