The conversation I’m sharing today was so sweet, and to say the subject was right up my ally is an understatement. Helping brands explore their why? Unapologetically standing out from the crowd? Creating an unforgettable customer experience? Yes, yes, and more yes! My guest today is Denisa Parker, and while our areas of focus are different, there is a lot of overlap in the types of clients we work with. Denisa is the founder of Kind and Ivy, a brand and packaging design studio. She works with co...
Jan 16, 2024•35 min•Transcript available on Metacast I had heard amazing things about this book and was so so excited to cover it in this months Book Club. The more I read, however, the more I realized that Hooked is really geared toward tech companies, tech products, things like apps and games, and not physical products or services like the ones most of us have as our businesses. That’s not to say this wasn’t a great book! Charelle and I were able to pull out so many lessons and ideas from each section, and throughout our conversation, apply them...
Jan 16, 2024•1 hr 6 min•Transcript available on Metacast Okay my friends, I hear you loud and clear. Lots of you are experiencing social media burnout, and I can relate. I’ve been there. The ever-shifting algorithms, the pressure to constantly create content, and the time suck of putting yourself out there over and over again, often with minimal returns on that investment. It is exhausting. Personally, I still really enjoy social media for the most part, but that’s more of a preference than a hard and fast rule, and as regular listeners of this podcas...
Jan 09, 2024•40 min•Transcript available on Metacast You made it to the last episode in our 10-day Ringing in 2024 series! You’ve done some reflection, you’ve dreamed up your ideal 2024, and you’ve done some planning for the year and month ahead. Now it's time to talk about the key ingredient for making it all happen: maintaining momentum. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with yo...
Jan 05, 2024•7 min•Transcript available on Metacast It's the second to last episode in our 10-part Ringing in 2024 series! Yesterday we took a top-level approach to planning the upcoming year, so today we're getting a little more granular. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th th...
Jan 04, 2024•6 min•Transcript available on Metacast Welcome to Part 8 of our Ringing in 2024 series! Now that we have committed to consistency, it's time to map out our year from a birds-eye perspective. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet e...
Jan 03, 2024•6 min•Transcript available on Metacast Today on our bonus, Ringing in 2024 series, we're committing to consistency! Once you've set your goals, a key ingredient to actually achieving them is consistent action. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th...
Jan 02, 2024•6 min•Transcript available on Metacast HAPPY NEW YEAR!! We are now just over halfway through our 10-day, Ringing in 2024 series, and you know what? It's time to start making some concrete plans. This is what episodes 6-10 in this series are all about: taking our goals and turning them into real, achievable plans. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This ...
Jan 01, 2024•7 min•Transcript available on Metacast One week down, one to go! You made it to part 5 of the Ringing in 2024 series! Today, I’m going to help you pull together all your takeaways from this week's exercises so you can formulate a goal (or goals!?) for next year. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday throug...
Dec 29, 2023•6 min•Transcript available on Metacast Welcome to part 4 of the Ringing in 2024 series! Today I am so excited to introduce you to the Start/Stop/Keep exercise. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as...
Dec 28, 2023•4 min•Transcript available on Metacast In the third installment of the Ringing in 2024 series, let's have some fun. It's time for the destination postcard exercise! This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include s...
Dec 27, 2023•4 min•Transcript available on Metacast Today in our 10-part Ringing in 2024 series, we take a look at lessons learned from the past year. This part of the reflection process can feel a little hard but in this episode, I want to offer some perspective that might help turn those tough realizations into learning moments. This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday slash New Year’s gift to you, I’m sharing it with you, too! This ...
Dec 26, 2023•4 min•Transcript available on Metacast This week on the podcast is a special 10-part podcast series that I’m airing on the private podcast that’s part of Making Good Happen, but! As my holiday/New Year’s gift to you, I’m sharing it with you, too! This series will be released every weekday, Monday through Friday, from December 25th through January 5th. Each short and sweet episode will include some guidance as well as a short exercise to go through. By the end of this series you’ll have reviewed 2023, dream up your ideal 2024, and cre...
Dec 25, 2023•7 min•Transcript available on Metacast I am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast. Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the topic of audience research on the podcast before, but up until now haven’t dived in. In my former life i...
Dec 19, 2023•50 min•Transcript available on Metacast Seth Godin is a thinker in the marketing space that I have admired for a very long time, and I am so excited to share some of his work with you all. While he may not use the words “ethical marketer” specifically to describe his work, Godin is definitely a non-bro marketer. He was one of the first to popularize the idea of “permission marketing,” not pushing a product or idea onto anyone, but selling to your ideal customer by adding value and being invited in by our customers. Now, as modern and ...
Dec 15, 2023•46 min•Transcript available on Metacast So this one is kind of a big deal for me. I was a little bit nervous to record this episode, and honestly even more nervous to release it into the world. But I’m also excited! My guest today is a rare repeat guest, Nell Wulfhart, the decision coach. The last time we had her on, in episode 148 of this podcast, she explained all about her role as a decision coach and offered a goldmine of tips for how to make better, faster decisions. In our most recent conversation, recorded this past October, we...
Dec 12, 2023•58 min•Transcript available on Metacast When I tell you to think about marketing your business, what comes to mind? Social media? Reels? Paying for ads? Complicated strategies? Stuff you don’t know how to do but everyone’s telling you that you “should” be doing? Spending money you don’t currently have available to spend? Overall… just a heavy sense of overwhelm? If that’s you I have 3 things to tell you, all of which I hope you will find to be good news. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/210 CONNECT WITH ME ON INSTA...
Dec 05, 2023•20 min•Transcript available on Metacast Question for you. Did you know that I own a retail store? I’ve mentioned it a few times on the show, but in case this is news to you, let me tell you about it. My shop is called Station7 in the Capitol Hill neighborhood of Seattle. My mom started it in 2015 and I took it over in 2019, and it is so wonderful. We feature goods from mostly local artists and makers, we priorotize businesses that are owned by women and members of the BIPOC and LGBTQ communities. It is awesome. It’s not often that I g...
Nov 28, 2023•54 min•Transcript available on Metacast This episode comes out at the end of November, and I know from members in my community that the energy is high and also! A little chaotic. The end of the year is a super important time for many small businesses – certainly MOST small businesses in my community. So we want our marketing to really deliver for us. But creatively… you might be feeling just tapped out. SO If you need some support planning your end-of-year marketing, today’s episode is for you. My goal is to give you some good ideas o...
Nov 22, 2023•18 min•Transcript available on Metacast This book was a true goldmine. It is packed full of information and examples, way, way too many for us to deep dive into all of it. It’s worth it to pick up a copy of most of the books we discuss in Book Club, but Fascinate in particular is so dense with info, (in a fun way!), that we couldn’t possibly cover it all in an hour-long conversation. I love this book because of the permission it gives to explore and figure out your unique approach marketing, rather than pigeonholing yourself into pre-...
Nov 15, 2023•54 min•Transcript available on Metacast A question for you, listener. How often do you think about networking? The term “Networking” can feel extremely general, and the practice of going into a room full of strangers to try and make connections can seem intimidating. We know it’s good for our businesses to meet new people and build partnerships, but figuring out the right way into a networking situation can feel daunting. My guest today found a lot of success in growing her business through networking, and I love her strategic and tho...
Nov 14, 2023•42 min•Transcript available on Metacast HOOOOOOLY MOLY do I have a treat for you. Like, the biggest treat ever. This week, I decided to share with you ALL FIVE of the private podcast episodes coming out this week in Making Good Happen. Making Good Happen is my membership program, and every day Monday - Friday, there’s a private podcast that comes out for members to listen to. So, here's all 5 episodes. Want to join so you get ALL these episodes? Get the details here . MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/205 CONNE...
Nov 07, 2023•23 min•Transcript available on Metacast Today, we’re gonna talk about something truly scary for small business owners: MARKETING. In this episode, I'm sharing my best advice for moving past this. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/199 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Oct 31, 2023•12 min•Transcript available on Metacast Small businesses are so powerful and make such amazing impacts on the communities around them — especially when they get the support they need. To illustrate this, I was joined by Ibrahima Souare from NYPACE, an incredible organization that mentors entrepreneurs, as well as Tamekia Flowers-Ball of Epiphany Blue, business owner/mentee who participated in NYPACE's program. In this episode, we discussed: NYPACE’s mission Tamekia’s experience at NYPACE with her business, Epiphany Blue How NYPAC...
Oct 24, 2023•1 hr 2 min•Transcript available on Metacast Today’s episode is about a topic that is near and dear to my heart; How to create and maintain a socially conscious business. My passion for this probably comes as no surprise, given the titles of my podcast and of my membership program, Making Good and Making Good Happen. Many if not most of this show’s listeners are, or want to be, socially conscious entrepreneurs, and it has been such a joy to witness the community forming and growing around this idea. As today’s guest said, it is so vital to...
Oct 17, 2023•43 min•Transcript available on Metacast I’ve got to say, Charelle and I really enjoyed chatting about this one. As a book about storytelling, it should come as no surprise that in addition to laying out really helpful ideas and frameworks, Stories That Stick was super well-written and fun to read. This book is chock full of examples, questions, and prompts to get your wheels spinning. If you are someone who feels you don’t have anything to say, or that your story isn’t worth telling, by the time you finish Stories That Stick you will ...
Oct 15, 2023•54 min•Transcript available on Metacast HOLY MOLY. TWO HUNDRED EPISODES! I started this podcast in May of 2020, needing something to be excited about in the pandemic. I don’t think I would have EVER been able to dream up all of the things that this podcast has brought me. In the last 3 years, we’ve done 200 episodes. We’ve reached nearly 150,000 downloads. The podcast has led to my favorite place on the internet, my membership program Making Good Happen. Interviewing guests and connecting with all of you has led me to build relationsh...
Oct 11, 2023•16 min•Transcript available on Metacast Today is an important episode, because it’s about one of the most important topics we could ever cover here. Getting stuff done. After all, we can have all the big bright ideas in the world, but if we’re not executing on them, it doesn’t really matter. Our ideas can’t change our lives and change the world if we don’t take action to make them a reality. But. How do we ACTUALLY get stuff done? In today’s episode, I share some tips and strategies that I’ve picked up in my own journey with productiv...
Oct 03, 2023•22 min•Transcript available on Metacast If you’re like most listeners of this podcast, you first started your business not because you’re an experienced business person… but because you have something you love to do, or you care about, and you decided to make it your full-time gig. And then, you find yourself in the situation we all find ourselves in as small business owners, which is that we have to sell our thing. Our product, our service, our offer. Whatever it is, it’s only a business if we’re selling it… and for most businesses, ...
Sep 26, 2023•38 min•Transcript available on Metacast Here’s something I believe with all of my heart You have a superpower. Specifically, a marketing superpower. And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any time. This superpower is something that can help you connect with your ideal customers, grow your au...
Sep 19, 2023•17 min•Transcript available on Metacast 
