Join me and my book club co-host, Charelle Griffith , for the 3rd edition of Making Good Book Club! Today we’re diving into a conversation about ‘Superfans’ by Pat Flynn. Of the 3 books we’ve done so far for Making Good Book Club, this one is by far the most practical and easy to apply. This book is all about how to really develop those relationships with your audience that will take people from learning about your business to becoming SUPERFANS…. And Superfans can be some of the most important ...
Feb 15, 2022•55 min•Transcript available on Metacast Fresh out of ideas? Download my my free PDF with 100 content prompts to use across your content. In this episode, PR pro Melinda Jackson joins us for a conversation about getting PR for your small business. We discussed what PR is, how small businesses can find the right PR opportunities, how to pitch, working with influencers, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/104 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CON...
Feb 08, 2022•55 min•Transcript available on Metacast I’ve been selling products since I launched Good Sheila in 2017… but it wasn’t until last year that I feel like I finally figured out how to really launch in a way that creates buzz, conversation – and most importantly, results. In this episode, I share 6 things I've learned about launching from my most successful launches. P.S. The doors to Making Good Happen open up in March. Want the details? ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/103 JOIN THE FB COMMUN...
Feb 01, 2022•12 min•Transcript available on Metacast Today’s episode is with coach Molly Mandelberg, a heart-centered marketing and thought leadership pro, and today we’re talking about money, energy and your business. In this episode, we discuss why how we approach money matters, how to find peace with money, the energetics of money and business, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/102 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://ins...
Jan 25, 2022•48 min•Transcript available on Metacast In this second edition of the Making Good Book Club, my co-host, Charelle Griffith and I discuss Atomic Habits by James Clear. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club! GET NOTIFIED ABOUT THE BOOK CLUB: https://makinggoodpodcast.com/bookclub ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/101 JOI...
Jan 18, 2022•1 hr•Transcript available on Metacast 100 episodes! I’ve been thinking about what the best way to celebrate this milestone is, and I decided to go back to what’s at the heart of this podcast, and that is GREAT CONTENT. I thought I’d take you on a tour of all 100 episodes so far, and give you the one-liner description of each one so you can go back and catch up on any episodes from the archives you’ve missed but that resonate with you. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/100 JOIN THE FB COMMUNITY...
Jan 11, 2022•26 min•Transcript available on Metacast In this episode I'm joined by social media strategist Emma Tessler , CEO and founder of Ninety Five Media . We discuss social media strategy, Instagram stories, how the various elements of Instagram should be approached, consistency on social media, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/99 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING P...
Jan 04, 2022•50 min•Transcript available on Metacast In this episode, I share 5 marketing shortcuts for 2022: Keep your ideal customer close to your heart Apply your energy where you see results -- double down on what works Pay attention to what energizes you Share what you're working on Execute, even when you don't feel like it. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/98 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurenti...
Jan 01, 2022•14 min•Transcript available on Metacast “A goal without a plan is just a wish.” - Antoine de Saint-Exupery In today's episode, we discuss setting a goal, and then more importantly, creating a plan to get us there in 2022. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/97 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Dec 28, 2021•18 min•Transcript available on Metacast By popular request, today's episode is all about product photography. I brought in pro photographer Hallie Kathryn (who ALSO owns Soule Candles). We discussed all things product photography: why it's important, how to take great photos, what materials you need, how to edit... all the good stuff. We also discussed what it looks like to work with a professional product photographer, and how Hallie balances running multiple businesses. I love this episode. ____________________ MAKING GOOD...
Dec 28, 2021•59 min•Transcript available on Metacast Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2021 before we close that chapter and move into 2022. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to ...
Dec 23, 2021•13 min•Transcript available on Metacast Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up now -- enrollment closes 12/31. Today I have a wonderful interview with Susanne Mariga , the author of Profit First for Minority Business Enterprises . We’re talking all about Profit First, managing the finances in your business, and about Susanne’s book and how through ...
Dec 21, 2021•46 min•Transcript available on Metacast Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this episode, I share my #1 wish for you in 2022 that I think will help drive massive results. We discuss 6 things that might hold you back from doing it, and then strategies for overcoming those roadblocks. ___...
Dec 17, 2021•20 min•Transcript available on Metacast Welcome to the first ever edition of the Making Good Book Club, with me (Lauren Tilden) and my co-host, Charelle Griffith . In this first episode, we discuss the book Mindset by Carol Dweck. We share our key takeaways from this incredible book and how we would apply what we've learned to small businesses. And then, at the end, we announce next month's book selection for the Making Good Book Club! Want to take your business to the next level? Join Making Good Happen -- the monthly membe...
Dec 14, 2021•56 min•Transcript available on Metacast Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. The end of the year is a super important sales time of year for most small businesses. So how can we make the most of the final few weeks of 2021 to see the greatest results? In this episode, I share 11 tips for en...
Dec 07, 2021•18 min•Transcript available on Metacast Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Sign up by 12/18 for the lowest price that will ever be offered. In this conversation with Masami Sato of B1G1 , we explored the power of a business with a sense of purpose and a commitment to giving. This conversation covers the power of the small every day action, 3 critical c...
Nov 30, 2021•52 min•Transcript available on Metacast Want to take your business to the next level? Join Making Good Happen -- the monthly membership program designed to help you build a smart, strategic marketing plan — and ACTUALLY take the actions needed to implement it. Most product-based small businesses see their highest sales numbers in the latter part of November and December. For a lot of people, when thing start to get super busy, they find themselves with less time for marketing and creating content. But the marketing and creating conten...
Nov 23, 2021•22 min•Transcript available on Metacast Join Cynthia Hauk and I for a conversation around facing impostor syndrome, your inner critic, and creative blocks so you can have a business that makes you money and makes an impact. This episode is like chicken noodle soup for the soul — a must-listen for all my creative listeners. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/88 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden...
Nov 16, 2021•1 hr 1 min•Transcript available on Metacast Want to make sure you get all the updates on the Making Good Book Club? Sign up here . Two really amazing things happen in this episode: I finally get to tell you: Making Good is launching the Making Good Book Club! I'm introducing my incredible co-host, marketing strategist Charelle Griffith . In this episode we announce the Book Club, introduce Charelle, talk marketing, and discuss how to read books and ACTUALLY do something about what we learn. More details here . ____________________ MA...
Nov 09, 2021•39 min•Transcript available on Metacast In this episode, I'm joined by fashion influencer Charmaine Charmant for a conversation about influencer marketing. We discussed everything from the basics (what is influencer marketing?) to the details of finding the right influencer, what it looks like to work with an influencer, and why this is a *GREAT* time to start influencer marketing... even if you have a tiny business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/86 JOIN THE FB COMMUNITY: https://www.fa...
Nov 02, 2021•49 min•Transcript available on Metacast For many listeners, November and December are the busiest and most important sales months of the year. But with more sales comes more pressure and more work. In this episode we answer the question: How can we make sure that we do all we can to have a successful, prosperous holiday season.. Without driving ourselves to complete and total burn out? ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/85 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople ...
Oct 26, 2021•19 min•Transcript available on Metacast My guest for this episode is Sarah Frost, founder of Making Local. In this conversation, we talked all about shopping small and local (HOW to do it and why it's important), the importance of changing your spending mindset, ways to support small and local businesses (outside of buying), mindset, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/84 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: htt...
Oct 19, 2021•47 min•Transcript available on Metacast Your calling, your why, your purpose, your reason for being and doing… whatever you want to call it… that’s what we’re talking about today. We’re going to talk about what I actually mean by calling, why it’s important to find it, and most importantly HOW to actually find it. I’ll share what some of the world’s leading thinkers in productivity, motivation and business have to say on this topic, and then I’ll also share some of my own experiences. ____________________ MAKING GOOD SHOWNOTES: https:...
Oct 12, 2021•16 min•Transcript available on Metacast Want to build an impactful email marketing plan that will help you build a strong relationship and generate sales on autopilot? This episode is for you. My guest is Kris Daria , email strategist with a focus on automation. We discussed why it's important not to depend on social media, where to start when it comes to email marketing, the difference between scheduled and automated emails, the email automations you should consider adding, how to plan for Q4, and more. ____________________ MAKI...
Oct 05, 2021•1 hr 8 min•Transcript available on Metacast Building a community of other small business owners is good for morale, and it's good for business! In this episode, I share 8 of my favorite places to find community as a small business owner. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/81 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Sep 28, 2021•16 min•Transcript available on Metacast Let's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy , we discuss all things launching, as well as email marketing and running multiple businesses at once. This is a can't-miss episode with one of my favorite small business owners. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/80 JOIN THE FB COMMUNITY: https://www....
Sep 21, 2021•53 min•Transcript available on Metacast For today’s episode, I’m going to share with you my #1 absolute favorite marketing strategy that I pull out of my marketing toolbox any time I get stuck with what to write. This strategy helps you put the secret ingredient (PSSST: it's INTENTION) into every piece of marketing content you create. Plus, because I’m a bit of an over-deliverer, I’m also including some of my favorite easy quick marketing writing tips to help you clean up what you’ve written and make it as effective as possible. ...
Sep 14, 2021•13 min•Transcript available on Metacast In this episode, I'm joined by Taryn Rachelle of The Social Lifestyle Co for a conversation around how to approach content creation with intention. Taryn gives us a peek behind the curtains of her business operations to explain how she plans out and creates her content. We also discussed what content strategy is, and why you need one, what cohesive content strategy is, how to choose which social media platforms to have a presence on, Instagram features like DMs and Close Friends, social aud...
Sep 07, 2021•1 hr•Transcript available on Metacast On today's short and sweet episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions: How do I get people to engage on my social media posts? How do I get more shares on social media about my business and products? How much of my social media feed should be product photos? How should I approach discount codes? ____________________ MAKING GOOD SHOWNOTES: https://www.makinggoodpodcast.com/77 JOIN THE FB COMMUN...
Aug 31, 2021•14 min•Transcript available on Metacast In episode 76, I'm joined by email marketing strategist Katie Guenther for a conversation about getting efficient with your content creation. We discuss why it's important to repurpose, Katie's suggestion for a repurposing workflow, time management tips, approaching email marketing, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/76 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGR...
Aug 24, 2021•49 min•Transcript available on Metacast 
