Download the free customer journey workbook . This episode is about all things customer journey. We discuss what a customer journey is, the stages of a customer journey as I believe it applies to product-based businesses, and most importantly, how to build a customer journey that attracts customers, treats them well, and creates loyalty for your brand. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/75 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinessp...
Aug 17, 2021•16 min•Transcript available on Metacast In this episode I'm joined by business coach Kami Guildner for a conversation about elevating your voice and your message. We discussed why we should build brands around our customers’ desires and aspirations, not their pains and fears, the power of storytelling, and which certain marketing rules are meant to be broken. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/74 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INS...
Aug 10, 2021•40 min•Transcript available on Metacast Just like businesses can do more than simply making money, marketing can do more than simply make sales. We can use our marketing skills to stand up for what we believe in, share our values, build genuine connections with our audience, and make people feel less alone. In this episode, I'm sharing 15 prompts for putting your heart into your marketing content. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/73 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/go...
Aug 03, 2021•21 min•Transcript available on Metacast How can we increase our results AND spend less time on social media? In this (replay) episode with Chris Emmer of Mindful Social Co, we answer that question. We also discussed how social media can be harmful, the power of boundaries in social media, content buckets/pillars, finding your ideal customer, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/72 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: ...
Jul 27, 2021•53 min•Transcript available on Metacast In this episode, I cover 10 ways to do good through your small business. This episode is a replay of episode 2 of Making Good podcast. 10 Ways Your Small Business Can Do Good: Find a cause you believe in, and donate a percentage of your earnings to it. View every business purchase as a vote for the kind of world you want. Be authentic online. Support other small businesses. Be a more-than-fair employer. Provide kind and human customer service. Stand up for what you believe in. Mentor and share y...
Jul 20, 2021•15 min•Transcript available on Metacast In today’s episode, I’m joined by Stephanie Skryzowski, founder and CEO of 100 Degrees Consulting . We’re going to talk about managing your business finances (and having some FUN in the process), and how having a strong financial foundation is tied with your ability to make an impact. It’s a REALLY good one. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/70 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://i...
Jul 13, 2021•48 min•Transcript available on Metacast Today’s episode is all the philosophy that underlines ALL of my marketing strategy, and all of the marketing guidance that I share with you here on the podcast. And that is this: Value-Added Marketing. In this episode, I share what Value-Added marketing is, why it's important, how to incorporate it into your marketing strategy, and provide some helpful examples. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/69 JOIN THE FB COMMUNITY: https://www.facebook.com/group...
Jul 06, 2021•12 min•Transcript available on Metacast In this conversation, I'm joined by brand strategist Natalie Swan for a discussion about creating magnetic marketing and getting scrappy. We covered topics including: brand strategy, magnetic marketing, actions you should take today, the role of marketing in doing good, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/68 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/lauren...
Jun 29, 2021•46 min•Transcript available on Metacast Our mindset can be our greatest asset and closest ally…. or it can be a real bully that slows us down or stops us altogether. I've had my fair share of mindset challenges, and I've been working on my mindset for years. In this episode, I’m sharing 9 things that I believe will help any small business owner keep a strong mindset. These 9 statements are beliefs that I lean on and remind myself as often as I possibly can. In this episode, we cover topics like perfectionism, procrastination...
Jun 23, 2021•16 min•Transcript available on Metacast In this episode, online business strategist Amie Finlayson joins for a conversation about mindful marketing. We discuss mindful marketing, provide some examples of what may be considered "unethical" marketing, talk about creating a mindful marketing plan, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/66 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET...
Jun 15, 2021•46 min•Transcript available on Metacast When you start a small business, no one hands you an instruction manual. In my experience, the process of getting set up and figuring out how to run your business is a process of Googling, asking around, and experimentation. And because there’s no ONE way to do it, I LOVE seeing the behind the scenes of how other people run their businesses. And specifically -- what tools are they using to help them get stuff done? I often get questions about the different tools I use to run my various businesse...
Jun 08, 2021•28 min•Transcript available on Metacast If you want to have a more sustainable business that is kinder to the earth, but you’re not quite sure how to approach it…. this episode has the answers you need. My guest today is with zero waste consultant Moji Igun, and we’re going to be talking all about how no matter where you're starting from, your business can reduce your environmental impact through a Zero Waste mindset. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/64 JOIN THE FB COMMUNITY: https://www.f...
Jun 01, 2021•45 min•Transcript available on Metacast Making Good is 1 year old! I released at least one podcast episode per week -- every week for a year. In this episode, I'm sharing what I've learned about sticking with it and keeping consistent through the ups, downs and plateaus of small business. I share my 8 suggestions for keeping on track and provide examples along the way. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/63 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT...
May 25, 2021•19 min•Transcript available on Metacast In this episode, Pinterest expert Renee Dick joins me for a conversation about how to use Pinterest to generate traffic and sales for your small business. We discuss about how to get set up on Pinterest, the role of keywords, the parts of your Pinterest profile to optimize, Renee's weekly Pinterest routine, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/62 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON I...
May 18, 2021•48 min•Transcript available on Metacast In this episode, I thought I’d talk a little bit about the arrival of our baby, how it’s going 3 weeks into parenthood, and how I’m approaching running my businesses and parenthood. If you feel like hearing someone talk about becoming a parent might be tough for you (I know what that's like!) feel free to skip this episode! Small business strategy, marketing, and doing good tips are coming back next week. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/61 JOIN THE ...
May 11, 2021•14 min•Transcript available on Metacast In this episode, my guest is financial advisor and virtual CFO Aimee LaLiberte . In our conversation, we talked about Profit First and how to apply it to your business, financial goal setting, as well as money mindset topics like worthiness. This is a fantastic episode full of tactical take-aways and inspiration -- don't miss this one. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/60 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNEC...
May 04, 2021•1 hr 11 min•Transcript available on Metacast When it comes to driving REAL business results, email marketing is one of the most important tools in your marketing toolbox (if not THE most important tool). In this episode, I cover why you should be thinking about email marketing - and how to get started. We discuss how email marketing works, how to get people to sign up for your list, what to say in your emails, the different types of marketing emails (automated and scheduled), and more. ____________________ MAKING GOOD SHOWNOTES: https://ma...
Apr 27, 2021•23 min•Transcript available on Metacast In this episode, I'm thrilled to have Kris Putnam-Walkerly join me for a conversation around how to incorporate a give back element into your small business. Kris is a giving expert and the author of Delusional Altruism . In this episode, we talked about the role of intention in giving, why “how” you give is just as important as “what” you give, how to choose a cause to give back to, how to make an impact even if you have limited resources, how to magnify the impact of your giving, and much...
Apr 20, 2021•52 min•Transcript available on Metacast In this short and sweet episode, my goal is to convince you that the Golden Rule should be an underlying philosophy to the way that you run your business -- and also give you some very practical guidance on applying this concept to your business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/57 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (f...
Apr 13, 2021•12 min•Transcript available on Metacast In episode 56 of Making Good, I'm joined by social media strategist Terrah LP . In this conversation, we talk about community, mindset and consistency. Topics covered include: We talked about the importance of community and how to build it, how critical a strong mindset is, the power of sharing both the highs and the lows of your journey, how to approach collaboration, why the most important thing you can do is show up consistently, the role of intention in your content… and everything in b...
Apr 05, 2021•55 min•Transcript available on Metacast Today we are going to be talking about 3 questions you should answer to make your marketing as strong as possible. For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople . ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/55 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS ...
Mar 30, 2021•14 min•Transcript available on Metacast Here's the truth: TikTok can generate huge results for your business. In this episode of Making Good, I am joined by Miranda Harris Hamlin of And Arlen for a conversation about how she has used TikTok to grow her revenue from $300 to month in January 2020 to $25,000 in September 2020. In this episode, we talked about why small businesses should consider using TikTok, how TikTok’s algorithm differs from Instagram (and makes it EASIER to grow a community and audience, how to get discovered on...
Mar 23, 2021•51 min•Transcript available on Metacast Do you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience? If so, this episode is for you. In this episode, I'm sharing some of my favorite strategies for figuring out what to say in your content. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/53 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING...
Mar 16, 2021•13 min•Transcript available on Metacast In this episode, I am joined by Nataley Shepherd, handmade brand consultant and creator of Studio Shepherd, for a conversation around really getting to know your ideal customer. We discussed the role of values in this work, the efficiency of knowing your ideal customer, 4 categories lens to use when identifying your ideal customer, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episodes/52 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusine...
Mar 09, 2021•46 min•Transcript available on Metacast In this episode, I’ve put together ALL of the books that have been recommended by past guests on Making Good. Some are business-specific, some are self-improvement, some are more spirituality or advocacy related -- but they are all books that the incredible guests of this podcast believe will make you a better business person. For the full list (with links), visit the show notes page: https://makinggoodpodcast.com/51 ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/episo...
Mar 03, 2021•34 min•Transcript available on Metacast My guest for this episode is Michele Caruana. In this episode, we are talking about something I think we can ALL get behind: How to get more results from our marketing… in less time. In this episode, we talked about the power of focusing on a pillar product, Michele’s 5-step approach to taking people through the customer journey, why consistency is the key to marketing effectiveness, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makingggoodpodcast.com/50 JOIN THE FB COMMUNIT...
Feb 23, 2021•1 hr 8 min•Transcript available on Metacast Today’s episode is about the two ingredients that I believe are the most critical elements of building a successful business (whatever success means to you). I’m defining success as simply -- getting what you want. Maybe that’s a business that pays the bills while letting you work 20 hours per week -- or maybe it’s an empire. There are two elements standing between most of us and the success we want. Listen to this episode to learn what they are. ____________________ MAKING GOOD SHOWNOTES: https...
Feb 16, 2021•16 min•Transcript available on Metacast Let's get one thing straight: No, your business is not too small to make a difference, especially when it comes to diversity, equity, inclusion and belonging. My guest for today's episode is virtual inclusion strategist Cachet Prescott of Shift Matters . In our conversation, we talk about how small businesses should approach DEIB, why we can't stop at diversity, the role that DEIB plays in marketing, and where to start when it comes to addressing DEIB in your small business. _____...
Feb 09, 2021•58 min•Transcript available on Metacast In this episode, we are diving into one of the most important concepts in marketing: the Call to Action. We'll define Call to Action, talk about when to use them, and how to write an effective call to action. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/47 JOIN THE FB COMMUNITY: https://www.facebook.com/groups/goodbusinesspeople CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100pr...
Feb 02, 2021•12 min•Transcript available on Metacast In this episode, we are answering one *BIG* question: How do we be exist as both a parent and a small business owner? My guest is my long-time friend Jess Gupta, founder and CEO of Taavi, the support network for pregnant people and parents. We talked about how vital it is to be kind to yourself, how Jess approaches productivity and getting things done, tips for building a business that is supportive of mothers and parents, and much more. ____________________ MAKING GOOD SHOWNOTES: https://making...
Jan 26, 2021•1 hr•Transcript available on Metacast 
