Raise your hand if you’ve had any of the following thoughts recently. “Marketing is overwhelming.” “I have no idea where to start.” “I am just an inconsistent person.” “I’m just not good at this.” “I hate social media.” “Sharing marketing content is just annoying.” “Email marketing is just spam” “Nothing is working.” “I don’t have anything interesting to say.” Now, while I don’t have the magical ability to see you through this podcast transmission, I DO know my listeners pretty well, and my gues...
Jul 09, 2024•13 min•Transcript available on Metacast This conversation and guest were a long time coming! One of my favorite things that I get to do in my membership program, Making Good Happen, is host monthly Guest Expert Sessions where a guest speaker presents a live video presentation for our members. Some really great conversations have come out of the Q+A’s at the end of these sessions, and they’re always so much fun. This past December, Jumer Adalin joined us to talk about viral reels, how to create them, and how to harness their power usin...
Jul 02, 2024•48 min•Transcript available on Metacast Okay folks. This episode is all about NUMBERS and specifically, MANAGING YOUR BOOKS. If this makes you quake in your boots, you are not alone. The great news is that my guest today, Alicia Thomas has the very useful superpower of making money, finances, and bookkeeping feel a lot more approachable. She loves teaching creative small business owners that they actually can manage and understand their finances. Alisha is the founder of Wait, What? Consulting, where she specializes in working with cr...
Jun 25, 2024•46 min•Transcript available on Metacast I have stayed VERY VERY far away from the word “HACK” when it comes to this podcast, because for the most part – I don’t believe there are hacks. I *CERTAINLY* don’t believe in business marketing hacks that will make all of our dreams come true if only we find the sneaky shortcut to growth and success. And it’s not that I don’t WANT to believe in hacks… of course I do! How great would it be if there was a magic easy shortcut solution to success. But, as professor Randy Pausch (and author of The ...
Jun 18, 2024•28 min•Transcript available on Metacast The subtitle of this book I think perfectly explains what the book is all about: Making and marketing work that lasts”. There are the one-hit-wonders of the world. And then there are the books, art, music, and businesses that stand the test of time. How do the so-called perennial seller keep reaching people and earning money decades or even centuries later? That’s what this book is all about. Creating something that really matters to people and will live on. I actually hadn’t heard of this book ...
Jun 15, 2024•49 min•Transcript available on Metacast I was so excited to have today’s guest on the show. There is so much to say about him that I honestly wasn’t sure how to fit it all into an intro, so here are the highlights. Calan Breckon helps business owners get clear on their SEO (search engine optimization) strategy for their websites and businesses. He helps develop a content strategy growth plan, keyword planning, email list building, podcast development, and more to boost searchability on Google and search engines and drive more traffic ...
Jun 11, 2024•51 min•Transcript available on Metacast My dears! I have such a treat for you today. One that I am *literally* giddy with anticipation, smiling as I record this to share with you. This episode comes out on June 4th – and it’s our first episode of PRIDE MONTH! As you probably know, I am a proud member of the queer community and to celebrate Pride, I’ve got a bit of a bonanza on the podcast today. And that is, of course, with CONTENT! Content is kind of my love language. And so today, I’ve decided to share something with you that until ...
Jun 04, 2024•35 min•Transcript available on Metacast At the beginning of my conversation with today’s guest, I said something like, “This is one of those conversations that is 100% outside of my comfort zone.” I was truly not expecting that my zone of comfort would expand in a whole new way by the end of today’s episode thanks to my guest, Meenadchi. Meenadchi is a somatic healing practitioner, with a focus on clearing ancestral money trauma for first-time entrepreneurs. The modality she uses for this work is family constellation therapy. In tryin...
May 28, 2024•58 min•Transcript available on Metacast I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding. AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Passion podcast (in the show notes) to listen to that one. Hollie Arnett is a graphic designer turned b...
May 21, 2024•58 min•Transcript available on Metacast There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on. As marketers, this is the dream. We want our content to make people GENUINELY excited to see what we have to say or what we’ve posted. We want our ideal customers to come across our social posts,...
May 16, 2024•18 min•Transcript available on Metacast To be honest, I avoided reading this book for quite a while. This is just my opinion, but the title is boring and misleading, and the cover art is pretty bad. I know, “Don’t judge a book by its cover” and all that, but it’s actually really bad in my opinion. What finally got me to cave was multiple guests on this podcast kept recommending it to me, people I really respect and enjoy talking to. So Charelle and I decided to crack it open! Now, while I don’t agree with everything in E-Myth, it turn...
May 15, 2024•1 hr 1 min•Transcript available on Metacast Creating strong friendships as an adult is something I have been thinking about a lot lately, and it seems like many, many other people are to. In the last few years, there have been books, studies, articles, podcast episodes- you name it- all trying to understand adult friendship. This topic got particular attention in the wake of lockdown, when across the US, employees of all kinds who made the necessary switch to working from home, well, stayed home. I’m sure many of you have heard about the ...
May 07, 2024•47 min•Transcript available on Metacast Books are a huge part of my life… and my business. You might have noticed a hint of that from the fact that Making Good has a book club! In addition to the every Tuesday episodes that come out here on the podcast, on the fifteenth of every month we also have a Making Good Book Club episode, where we discuss a book we think can make an impact on your business, share our key takeaways, and then let you know what book we’re covering NEXT MONTH. I’ve read a lot of books in the last couple of years. ...
Apr 30, 2024•23 min•Transcript available on Metacast I am so, so thankful to today’s guest for completely letting me go off the rails and run wild with our conversation. Something you may not know about many interview-style podcasts is as hosts, we try to prep our guests with a list of questions they can expect during the interview. For whatever reason, I threw many of the pre-determined questions for this episode right out the window, and Julie Sellers was totally game. Often times, following your intuition and excitement yields the best results,...
Apr 23, 2024•51 min•Transcript available on Metacast Let me get straight to the point: I’m doing something new ! Something completely and totally out of my comfort zone. Something that I’m a total beginner at. And it has me FEELING THE FEELS. And I really, really need a pep talk. And so… I’m giving one to myself. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/232 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Apr 17, 2024•17 min•Transcript available on Metacast Right off the bat, I just need to tell you that this book is a must-read. It is so beautifully written, and there is so much wisdom to gain. Charelle and I have already begun experimenting with implementing a few of the ideas that Tricia Hersey shares, including unlearning popular messaging around productivity, hustling, and the role of rest. This is not a business or self-help book. It is a personal and social history intertwined with a healthy critique of white supremacy and capitalism and the...
Apr 15, 2024•47 min•Transcript available on Metacast I am so excited to bring you this episode with a RARE repeat guest! Megan Dowd is a Certified Equity-Centered Coach who specializes in branding. You may remember Megan from the very early days of this podcast, where we chatted about how storytelling can help build strong connections in your business. That is a great episode and if you’re curious about checking it out, it is linked in the shownotes. Megan has since joined forces with graphic designer Nicole Yang and Copy, Content and Marketing sp...
Apr 09, 2024•48 min•Transcript available on Metacast Okay. I’m about to say something that is going to sound like an exaggeration. But I promise you, it’s not. Here it is: Starting a podcast has changed my life. As a result of the simple decision to start a podcast, so much has come into my life. I have new friends! A new community. A new body of work that I’m so proud of. New skills, new confidence, and yes new revenue streams. So, over 220 episodes into Making Good, I thought it was HIGH TIME that I do a deep dive into podcasting. MAKING GOOD SH...
Apr 02, 2024•27 min•Transcript available on Metacast I was really excited to have today’s guest on the show because she offers a totally unique perspective to branding. Talyn Rahman-Figueroa is a former British diplomat consultant turned brand expert. Her expertise lies in a distinctive realm: empowering solopreneurs to transform themselves into Brand Ambassadors within their respective industries. Talyn’s background as a UK diplomatic consultant forms the foundation of her approach. Her mission is clear: just as she turned citizens into diplomats...
Mar 26, 2024•43 min•Transcript available on Metacast Here’s something I think just about everyone dreads when it comes to marketing their businesses: CRICKETS. You know. The sound of creating content, sending an email, posting a Reel, sharing anything really to market your business and then… nothing. No responses. No comments. No likes. No sales. Nothing. UGH. I know. No fun. The experience I just described is the exact opposite of ENGAGEMENT, which is the topic of today’s episode. Today’s episode is a super practical, hands-on episode. We’re goin...
Mar 19, 2024•14 min•Transcript available on Metacast Welcome to Making Good Book Club, where each month we cover a different book we think can help move the needle in your small business. This month we’re talking about ‘Ask’ by Ryan Levesque, and we have so many thoughts! Tune in to see what we liked (and what we didn’t)… and most importantly, what you can learn to use in your business today. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/226 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): ...
Mar 15, 2024•52 min•Transcript available on Metacast As soon as the pitch for Doreen Vanderhart landed in my inbox, I knew I had to have her on the show. She is passionate about bringing ease back to marketing, and trading burnout for gentle, yet strategic marketing plans. I loved geeking out with someone who is on the same page as me in so many ways. Doreen Vanderhart is the founder of Knap Creative, a social media marketing and website design agency located near Lethbridge, Alberta. She started Knap Creative because she believes there is an easi...
Mar 12, 2024•34 min•Transcript available on Metacast Most of us can probably relate to the experience of working really hard on something and then just…. Not finishing. Burning out at mile 25 of the metaphorical marathon. That’s because creating things in the world is HARD, perhaps most of all when it comes to the point where we say. This is done! This is good enough! I’m proud of this and ready to move on. But here’s the thing – finishing is where the magic happens. It’s where all your hard work pays off. It’s where you get to say, "I did it...
Mar 05, 2024•13 min•Transcript available on Metacast As you may have heard me talk about before, I am a big productivity nerd. I love learning and chatting about new strategies and ideas for getting the most out of the day, whatever that means to you. But I know that’s not the case for everyone, and in fact, can be fuel for self-criticism. I’ve been there too. My guest today knows exactly how loaded the word “Productivity” can be, and I am so excited to share her thoughts on a new way to think about being productive. My guest is Amber De La Garza ...
Feb 27, 2024•52 min•Transcript available on Metacast Today’s episode is SO IMPORTANT! And I’m so excited to share it with you. Because my friend, keeping going is EVERYTHING. Keeping going – or, being consistent – is what really does separate the folks who meet their goals from everyone else. Which is good news! Because it means you don’t have to be special. You just have to show up every day, consistently. So! Today is part 2 of a 3-part series here on the podcast. Part 1 was about getting started. Part 2 is about keeping going – that’s today’s e...
Feb 20, 2024•16 min•Transcript available on Metacast So, I have been very excited to share this book with you all and Charelle for a long time because I have been following Ali and his YouTube journey for quite a bit. Ali Abdaal is an ex-doctor turned productivity wizard and highly followed person on YouTube. He shares a lot of videos about productivity, time management, evidence-based strategies, and tools to help us be more productive. He has been publishing amazing content on YouTube for the past 7 years. I am a big fan and I cannot tell you ho...
Feb 15, 2024•1 hr 11 min•Transcript available on Metacast Today’s show is a bit different from the topics I usually cover, though the topic has come up in small ways as long as I’ve been making this podcast. We’re talking about how to pick yourself up when life gets in the way, with my guest Michelle Simons. In a case of cosmic timing, while this episode was recorded a month or two ago, this episode comes out less than a week after we had to say goodbye my sweet wolfy dog, Puff, who many of you have heard in the background on past episodes. So. I’ve be...
Feb 13, 2024•54 min•Transcript available on Metacast I’ve got a very short & sweet episode for you, today, and it’s 2 things! An invitation and a gift. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/219 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Feb 07, 2024•7 min•Transcript available on Metacast I am so thrilled to share this episode with you today, because the topic is a first for Making Good! As a small business owner, one of the things that I’ve had the most fun with is when I get to work with other small business owners… This is something i’ve done through my stationery business, Good Sheila, my retail shop, Station 7, and even this podcast. Turns out that working with other small businesses owners can be a form of marketing – something called Partnership Marketing! Partnership mark...
Jan 30, 2024•36 min•Transcript available on Metacast Sometimes, the simplest things are also the hardest to do. Exhibit A: Showing up consistently for something… even if it’s something you really care about. Exhibit B: Putting ourselves out there. And Exhibit C, which is what we’re talking all about in today’s episode, and is probably the simplest of all: STARTING. Taking the first step. Writing the first paragraph. Your first 5 minutes on the treadmill. Starting. Starting is simple, deceptively difficult, and yet… SO CRITICAL. Anything you want t...
Jan 23, 2024•14 min•Transcript available on Metacast 
