It seems like I’ve been saying this a lot lately, but this is truly the most Charelle of books. So much so that the whole second half of our conversation was essentially a clinic on how to incorporate the methods laid out in The 12 Week Year into your own life and business. One of the reasons I was excited to dig into this book with Charelle is because since she read it many years ago, she has baked it’s methods into so many aspects of her own life and business. She also uses it in her work with...
Sep 15, 2023•52 min•Transcript available on Metacast I could not be more excited to share my conversation with today’s guest, Miriam Shulman. Miriam is a true force of nature, and I had such a blast talking with her all about how to build a career in the arts, or as a creative. Miriam is an artist and founder of The Inspiration Place, where she helps other artists learn how to profit from their passion or become better artists via online tutorials, coaching, and The Inspiration Place podcast. She is also the author of Artpreneur The Step-By-Step G...
Sep 12, 2023•51 min•Transcript available on Metacast Today, we’re talking about launching. What it is, why we should do it, and how to do it well. And if there’s anyone listening to this who feels like this episode might not be for them because they feel like launching doesn't apply to their business model…. Well, I would challenge you on that! Give this episode a listen and see if I can change your mind. Want to learn even more about launching? Check out my membership . MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/194 CONNECT WITH ME...
Sep 05, 2023•20 min•Transcript available on Metacast Have you ever just met another business owner and felt an immediate kinship with them? That’s the case with the first time I met today’s guest. My guest today is Amanda McKinney. Amanda is a business and accountability coach specializing in “accidental entrepreneurs.” She is also the host of the Unapologetic Entrepreneur podcast and author of Why Not You? An Accidental Entrepreneur’s Guide to Success. Clearly, Amanda is BUSY, which is why I am so grateful she took the time to chat with me way ba...
Aug 29, 2023•1 hr 6 min•Transcript available on Metacast Repeat after me, “Google Analytics.” How does that phrase make you feel? If ‘intimidated,’ comes to mind, you are definitely not alone. Today’s guest is here to tell you that actually, not only is google analytics, or data analytics in general, not scary, but it can be an essential tool in your small business toolkit. Would you believe me if I said having a handle on your data can even be a stress reliever? Aby Blum Sudds offers online business management services & products for visionary en...
Aug 22, 2023•1 hr 1 min•Transcript available on Metacast If you’re someone who is considering the future of your small business, this book is worth a read. In it, author Paul Jarvis makes the, (I would say very strong), case for why keeping your business small is the best plan, rather than aiming for growth just for growth’s sake. It should come as no surprise that Charelle and I are very on board with this perspective. There was a lot of head-nodding as we read through Company of One. In addition to outlining the reasons for keeping a business small,...
Aug 15, 2023•1 hr 18 min•Transcript available on Metacast I just have to say I really loved my conversation with today’s guest. On Making Good, we have talked quite a bit about transparency, authenticity, and sharing your story. But storytelling can feel like a huge task, and getting it right can seem intimidating. My guest today, Ché Elizaga Castro, demystifies what it means to share your story as a business owner, and does an amazing job breaking it down into clear, bite-sized pieces. Ché is the founder of Come Alive Co., where she works with entrepr...
Aug 08, 2023•1 hr 12 min•Transcript available on Metacast I’ve noticed something about this podcast, and specifically about you, dear listener. And that’s this: You tend to be something like me. The things that I’ve struggled with, so so so often they are things that you struggle with too. Things like self-doubt. Perfectionism. Consistency. And, as we’re talking about today – procrastination. The more I reflect on the topic of procrastination and its role in my own life – which, spoiler alert – has been huge. The more I realize that it’s such an import...
Aug 02, 2023•46 min•Transcript available on Metacast It might come as a surprise that we haven’t spent much time talking about website optimization on this show yet. Trust me, when I realized that was the case, I was just as shocked. After all your website, as today’s guest called it, is “your business's home on the internet.” So of COURSE, in addition to it reflecting your brand and personality, we want it optimized for your business’s goals. Elissa Voris joined me on the show to break it all down for us. Elissa is the founder of Elissa Mae ...
Jul 25, 2023•1 hr 17 min•Transcript available on Metacast Tools, tools, tools! I love a good tool. In fact, there are MANY that help my business run smoothly. In this episode, I'm sharing my 12 favorites: we'll talk design tools, email tools, productivity tools, and much more. Don't miss this week's SMALL BIZ SPOTLIGHT with NATALIE RANKIN OF VISUAL SPLAT! Connect with Natalie: Instagram: @ visualsplat Website: www.visualsplat.com JOIN MAKING GOOD HAPPEN https://makinggoodhappen.co MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com...
Jul 19, 2023•28 min•Transcript available on Metacast I’m so excited to be back with this month’s edition of Making Good Book Club, and today we are talking about Rework by Jason Fried and David Heinemeier Hansson. As the name implies, this book, written by the founders of the project management tool Basecamp, is a book that challenges the assumptions and the traditional approaches to business…. In such a good way. I think you’ll learn a ton from this book and come away inspired to think about things in a whole new way. MAKING GOOD SHOWNOTES: https...
Jul 15, 2023•1 hr 4 min•Transcript available on Metacast I am THRILLED to share this episode because today’s topic is a Making Good first! Many listeners of the show may know that online education, along with this podcast and other resources, is a large part of how I educate small business owners about marketing. That’s why I was so excited for Melissa Guller to come on the show to explain how YOU (yes, you – even if you don’t think it’s right for YOUR BUSINESS) can diversify your income with online courses. Melissa is the founder of Wit & Wire, w...
Jul 11, 2023•1 hr 19 min•Transcript available on Metacast Today, I'm sharing an episode with you from my members-only private podcast. This episode is all about strategies for productivity in times when you’re having trouble getting stuff done – whether from overwhelm, lack of motivation, or for any other reason. I’m sharing some of my time tested favorite tools and I hope they'll be super helpful for you! JOIN MAKING GOOD HAPPEN https://makinggoodhappen.co MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/184 CONNECT WITH ME ON INSTAGRAM:...
Jul 04, 2023•13 min•Transcript available on Metacast Today’s episode is about something that is so, so, SO important – a concept that has changed my life and that I wish I’d put into practice so much earlier than I did. And that concept is what I call IMPERFECTIONISM. In other words, the willingness to do things imperfectly. Because of perfectionism, I’ve spent a lot of my life holding back. Not putting things out into the world, not sharing my work, not showing up. But. Here’s the thing: The only way to get better at something… in other words, to...
Jun 28, 2023•47 min•Transcript available on Metacast I’m going to be honest with you dear listener. The topic of this week’s episode is a skill that I would say is NOT in my zone of genius. That’s why I was so excited to sit down with Crystalynn Shelton so I could pick her brain about all things business finance. Crystalynn is a licensed CPA, small business advisor, and a QuickBooks Top 100 ProAdvisor specializing in financial accounting software training, coaching, and consulting. Crystalynn was so so generous with her extensive knowledge of book...
Jun 20, 2023•55 min•Transcript available on Metacast Today we are back with this month’s edition of Making Good Book Club, and we’re talking about Traction: Get a Grip on Your Business by Gino Wickman. Traction is all about how we can best organize our businesses to set ourselves and our teams up for success. The book walks through six key components of a business and dives into how each one can be made more streamlined, and more effective. You guys, this is SUCH a Charelle book, lighting up and inspiring her not-so-hidden inner business organizat...
Jun 16, 2023•1 hr 21 min•Transcript available on Metacast In this episode, my guest is my WIFE, Kate Ciurej (happy Pride!) We talk about what it’s like to be the spouse of a small business owner, some of the things small business owners can do to be more supportive partners (and vice versa), the mental load (which, as you’ll hear – in my house, it’s Kate who really carries). We also discussed one of Kate’s big interests: productivity and time management! She shared some great tips for managing tasks and projects that I know will be super helpful to you...
Jun 13, 2023•1 hr 9 min•Transcript available on Metacast When the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready f...
Jun 06, 2023•1 hr 11 min•Transcript available on Metacast Creating social media content for our business takes a lot of time. But how do you know if the time you’re spending on social media is actually creating results for your business? In this episode, I'm sharing 10 ways to get more results (read: SALES!) from your social media marketing. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/178 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/1...
May 31, 2023•47 min•Transcript available on Metacast One of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes! Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace My guest for today’s show is Helen Tremethick. Helen Tremethick is a Regenerative Business Designer & Holistic Business Coach fo...
May 23, 2023•1 hr 13 min•Transcript available on Metacast This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content. That’s what we’re going to talk about today! In this episode, we’re going to cover: What is long-form content Why long-form content matters Choosing the right format of long-form content for you Creat...
May 16, 2023•35 min•Transcript available on Metacast This was a fun one, dear listeners. While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it! So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about what’s most important in these events… and then designing these meetings deliberately to prioritize wha...
May 16, 2023•1 hr 1 min•Transcript available on Metacast Get ready for another Making Good first! Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang. Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we k...
Apr 25, 2023•39 min•Transcript available on Metacast You have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on, how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/172 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS ...
Apr 19, 2023•23 min•Transcript available on Metacast I've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist, how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/171 CONNECT WITH ME ON INSTAGRAM: http...
Apr 16, 2023•56 min•Transcript available on Metacast Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/170 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROM...
Apr 11, 2023•40 min•Transcript available on Metacast In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!) ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/169 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Apr 05, 2023•18 min•Transcript available on Metacast Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/168 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggood...
Mar 28, 2023•58 min•Transcript available on Metacast In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss: the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more. ____________________ MA...
Mar 21, 2023•57 min•Transcript available on Metacast In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/166 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laur...
Mar 14, 2023•45 min•Transcript available on Metacast 
