I’m so excited to share a “first ever” for Making Good! I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration . She also helps produce and edit this very podcast. In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-step plan of action for her next few months. We’re going to check in with Corinne in 90 days to see h...
Mar 07, 2023•54 min•Transcript available on Metacast If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you. My guest for today’s show is launch copywriter and brand strategist Zafira Rajan . In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcas...
Feb 28, 2023•1 hr 3 min•Transcript available on Metacast If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/163 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Feb 21, 2023•12 min•Transcript available on Metacast In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more. ____________________ MAKING GOOD SHOWNOTES...
Feb 15, 2023•40 min•Transcript available on Metacast I often say that being a small business owner is the greatest adventure in personal growth that a person can go on. We learn and we grow SO MUCH as small business owners. I am not the same person I was in December 2017 when I first launched Good Sheila, my stationery brand. In this episode I'm sharing 5 of the biggest mindset shifts I've made that have changed the course of my life and business. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/161 CONNECT WITH ...
Feb 14, 2023•16 min•Transcript available on Metacast How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/160 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!...
Feb 08, 2023•45 min•Transcript available on Metacast I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation: Being consistent Finding the time for content creation I've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/159 CONNECT WITH ME ON INST...
Feb 01, 2023•16 min•Transcript available on Metacast My guest today is Katie Zeppieri , founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/158 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.co...
Jan 24, 2023•46 min•Transcript available on Metacast Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley. This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you. In this book club episode, we talk about: How to approach writing for marketing Grammar and word choice How to find ...
Jan 17, 2023•50 min•Transcript available on Metacast Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some tactical exercises you can go through yourself to get your marketing to drive the results you want ...
Jan 11, 2023•24 min•Transcript available on Metacast Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change – nothing comes close to what I’ve learned from being a business owner, especially when it comes to ...
Jan 04, 2023•21 min•Transcript available on Metacast Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art ( @meghanelisabethart ), Tracy from Jarn Co Flowers ( @jarncoflowers ), and Kim from Baublebee Co ( @baublebeeco ) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and ...
Dec 30, 2022•1 hr 7 min•Transcript available on Metacast Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out whereve...
Dec 28, 2022•9 min•Transcript available on Metacast Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January. Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward. _______...
Dec 23, 2022•11 min•Transcript available on Metacast File this episode under MUST-LISTEN if you're a product- based business! What do successful small businesses who get big wholesale accounts have in common? How do you plan for the year? What does it mean to take your business temperature? What about hiring? If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/151 CONNECT WITH ME ON INSTAGRAM: http...
Dec 20, 2022•45 min•Transcript available on Metacast Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu. Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectations that society has for how we – especially women – balance work and life, and offers some practical...
Dec 16, 2022•1 hr 1 min•Transcript available on Metacast In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to! We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. Today,...
Dec 14, 2022•8 min•Transcript available on Metacast For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions so we can stop thinking so much and spend much more time DOING. ____________________ MAKING GOOD SHO...
Dec 06, 2022•53 min•Transcript available on Metacast In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one! ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/147 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://makinggoodpodcast.com/100prompts...
Nov 29, 2022•22 min•Transcript available on Metacast Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself , onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more. ____________________ MAKIN...
Nov 22, 2022•1 hr•Transcript available on Metacast Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. In this episode, we talk about all things creative living: what it looks like to live a creative life, what big magic is, passion vs. creativity, the role of fear in creativity, the power of curiosity, and much, much more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/145 CONNECT WITH ME ON INSTAGRAM...
Nov 15, 2022•45 min•Transcript available on Metacast Download a free end-of-year planning workbook to walk you through this process, step by step. Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling? Create a plan. In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later...
Nov 08, 2022•22 min•Transcript available on Metacast Today, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding. Since I first came across her, there’s been one person that consistently comes to mind first when I think of creating a strong personal brand… and specifically a BOLD personal brand, and that is today’s guest, Suz Chadwick. Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever rea...
Nov 01, 2022•51 min•Transcript available on Metacast If you struggle to follow through on your plans, this episode is for you. Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/142 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET 100 MARKETING PROMPTS (free!): https://ma...
Oct 25, 2022•22 min•Transcript available on Metacast Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan. In this book club episode, we talk about what Digital Body Language is and why it’s worth thinking through, how power and trust relate to how we communicate, the 4 laws of Digital Body Language, the case for emojis and exclamation marks, communication differences by gender, generation and ...
Oct 18, 2022•1 hr 7 min•Transcript available on Metacast My guest today is Kate Ahl, the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate is also host of the fantastic Pinterest marketing podcast, the Simple Pin Podcast . I need to say right now that you’re going to want to take notes during this podcast… It’s ...
Oct 11, 2022•51 min•Transcript available on Metacast Today's episode is part 2 of a super special, brand new two-part series where I host four MORE of my favorite small business owners to talk about how they're planning for Q4, specifically how they're planning their marketing for Q4. My guests today are: London Tierney from Particle Goods (@ particlegoods ), Miranda Harris Hamlin from And Arlen (@ and.arlen ) , Stacey Miyahara from Monday Made ( @_mondaymade ), and Christy Martinho from Full Bloom & Co (@ fullbloomandco ). This...
Oct 06, 2022•1 hr 3 min•Transcript available on Metacast For today’s episode, I have invited 4 of my favorite small business owners to come talk about how they’re planning for Q4 in order to not only thrive in their business, but in their personal lives as well. My guests today are: Irene from Rex Made This ( @rexmadethis ), Dani from Imperfectly Tidy ( @imperfectlytidy ), Linda from Lulumiere ( @lulumierecandles ) and Ali from Wild Clementine ( @wildclementineco ) This episode is the first half a 2-episode series; the second episode will come out on ...
Oct 04, 2022•1 hr 15 min•Transcript available on Metacast Raise your hand if you find social media overwhelming. (I'm raising mine!) Today's episode is just for you. In my interview with marketing strategist Charelle Griffith, I pick her brain about all things marketing beyond social media. We discuss the marketing landscape outside of social media, and great marketing alternatives and complements to social media, long-form content, trends, and more. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/137 CONNECT WITH ME...
Sep 27, 2022•49 min•Transcript available on Metacast One of my favorite things about marketing is how it's our entire job to stand out (and not blend in). In the first part of this episode, we’ll talk about exactly WHY it’s so important to stand out with your marketing. And then, I’m going to share a ton of ideas and straightforward tips for you to create marketing that makes your brand stand out. ____________________ MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/136 CONNECT WITH ME ON INSTAGRAM: https://instagram.com/laurentilden GET ...
Sep 21, 2022•18 min•Transcript available on Metacast 
