[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"

Don't do it. Here's why. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, emai...

[BEST OF] How to Build a Credible Personal Brand from Zero

When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute. In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions. He also reveals his 16-step guide to building credibility. Topics covered: Why Wes treats his LinkedIn p...

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers. The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools. In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget. Topics covered: What does the long and the short of it mean? Start with what y...

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place. In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful. Topics covered: The definition of a value proposition Thinking about people first and understanding what they want Examples...

[BEST OF] 3 Steps to Write Copy That Converts

Who is Joanna Wiebe? Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business. What is Copy Hackers? Copy Hackers is where sta...

[BEST OF] 5 Little-Known Facts About Consumer Behavior

What is marketing psychology? When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science ...

[BEST OF] 5 Drivers That Motivates Human Behavior

What motivates human behavior? My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff , 100 Things Every Designer Needs to Know About People , 100 Things Every Presenter Needs to Know About People , and Neuro Web Design . In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can ...

[BEST OF] How to Create ACCURATE Buyer Persona

How to create 100% accurate and detailed buyer persona. My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. ‍ Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’...

[BEST OF] Buyer Personas Need to Die of a Violent Death

[BEST OF] How to Find out What Triggers Customers to Buy

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. Topics covered: Why it’s important to understand what ...

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

How to use Jobs to be done. On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co . Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas. Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your ...

[BEST OF] How to Talk to Customers When Everyone Is Lying to You

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. Topics covered: Why you shouldn’t sell to customers you don't understand The brilliant payoff of going out into the real world to talk to people How to ask intriguing questions t...

Don't Be Bland, Caricature Your Brand

It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtx...

[REPLAY] Hiten Shah on Choosing the Right Value Proposition

You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place. In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful. Topics covered: The definition of a value proposition Thinking about people first and understanding what they want Examples...

How I've Made $60,300 With One Single Email (A No-Bull Story)

The Counterintuitive Way to Achieve Excellence

You've Been Fooled, There's No "Blue Ocean"

Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about puttin...

[REPLAY] Seth Godin's Marketing Secrets to Changing The World

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better. Topics covered: What we can learn from the mistakes that Ron Johnson made Don’t use your own worldview in marketing as it will be very different from someone else's worldview Acting as a customer to understand how and ...

How to Stand Out AND Remain Professional (6 Principles)

Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious abo...

Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?

An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your b...

Positioning Is Like Playing That Annoying Board Game...

Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curi...

Forget 87.5% of Your Marketing. Here's Why.

Only 12.5% of the volume of an iceberg remains above water. The rest can't be seen. Just like your marketing. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your bra...

[REPLAY] 3 Steps to Repurposing Content For Every Channel

In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step. Topics covered: Why most marketing content strategies don’t work How to recognise an articl...

[REPLAY] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

My guest today is Matt Kerbel. Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance o...

[REPLAY] How to Offend People And Create Great F*cking Content

My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. Topics covered: Why people are crippled by the fear of being honest The biggest mistake companies...

How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify...

Give Me a Large Swimming Pool & I’ll Grow Your Market Share

How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Fina...

Buyer Personas Need to Die of a Violent Death. Here’s Why.

Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your...

Facts Don't Change Minds. Here's What Does.

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year. In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices th...

You Might Be Wasting Your Time

*** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehates...