All you need is to ask yourself and your customers one simple question. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsle...
Apr 20, 2021•22 min•Ep 6•Transcript available on Metacast *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehates...
Apr 13, 2021•26 min•Ep 5•Transcript available on Metacast This is a differentiation teardown of how Daft Punk became the most influential dance music duo of all time—and 7 lessons you can learn to radically stand out. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo F...
Apr 06, 2021•32 min•Ep 4•Transcript available on Metacast So much bullshit, so much lying, so much over-the-top statements, so many buzzwords that mean nothing. Here's how to fight it. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about...
Mar 30, 2021•25 min•Ep 3•Transcript available on Metacast Don't do it. Here's why. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, emai...
Mar 23, 2021•30 min•Ep 2•Transcript available on Metacast Find out what conspiracy theorists and your customers have in common (and why it helps people make decisions). *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your br...
Mar 16, 2021•25 min•Ep 1•Transcript available on Metacast Are you on the verge of launching your product but unsure about your go-to-market strategy? After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot. It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage. Topics covered: Why some companies struggle to get noticed How t...
Mar 09, 2021•59 min•Ep 143•Transcript available on Metacast Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem. And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products. Topics covered: The biggest mistake people...
Mar 02, 2021•49 min•Ep 177•Transcript available on Metacast Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell. She’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process. Topics covered: The love/hate relationship between sales and marketing Why intuition is a...
Feb 23, 2021•53 min•Ep 176•Transcript available on Metacast When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. Topics covered: Why...
Feb 16, 2021•59 min•Ep 136•Transcript available on Metacast Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness. His tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs...
Feb 09, 2021•57 min•Ep 175•Transcript available on Metacast My guest today has over 20 years worth of experience, has worked with more than five major companies during that time, and was VP at four of them. He's currently chief marketing officer at Gong, the revenue intelligence platform. In this episode, Udi Ledergor talks about how he draws on these experiences whenever he starts with a new company and what steps he takes to make his role a success whilst building a successful team. Topics covered: The very first thing that Udi does when he joins a com...
Feb 02, 2021•53 min•Ep 174•Transcript available on Metacast "How do you make people instantly understand what you do? How to become an authority in my field? How to create content that doesn't sound like everyone else? How to stand out as a job candidate? How to stand out from massive competition?" This is a sample of the questions I've answered during a free + live "hot seat" coaching session (that took place on Jan 27, 2021). I was so frustrated by empty advice from so-called experts on differentiation that I organized this webinar to help consultants,...
Jan 29, 2021•2 hr 56 min•Ep 173•Transcript available on Metacast Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market. Topics covered: Ken’s most successful marketing stunt Ken’s formula for creating marketing stunts Going for a particular audience and not compromising L...
Jan 26, 2021•43 min•Ep 172•Transcript available on Metacast Kyle Lacy is the CMO of Lessonly, where, unsurprisingly, he leads a team of marketers. Here’s a more surprising bit: he also looks after a group of outbound sales reps. In our conversation today, we talk about that and expand on Kyle’s firmly held belief that marketing should run sales. We discuss what that means for you and your company and how to make it happen. Topics covered: The difference between sales and marketing Knowing when leads have come from marketing activities Start with a fully ...
Jan 19, 2021•45 min•Ep 171•Transcript available on Metacast Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it. We discuss how to find your niche...
Jan 12, 2021•55 min•Ep 117•Transcript available on Metacast To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling .My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction. Topics covered: What Andy think “positioning” exactly is An example of a company that does narrative positioning well Can you measure the success of product po...
Jan 05, 2021•56 min•Ep 133•Transcript available on Metacast Lindsey Christensen believes that the role of marketing goes far beyond that of making money. In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry. With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot. Topics covered: What’s wrong with ...
Dec 22, 2020•52 min•Ep 170•Transcript available on Metacast What do you do if your customers just don't "get" your product? My guest today is Jane Portman, UI design expert, and co-founder of Userlis. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data. Topics covered: Why Userlist changed their product positioning The steps Jane took t...
Dec 15, 2020•1 hr 2 min•Ep 126•Transcript available on Metacast Morgan Molnar lives and breathes data. She began her career in marketing effectiveness analytics at Nielsen before her present position as director of product marketing at SurveyMonkey. During our conversation, she explained what market research means to her and dispelled some of the myths and lies surrounding surveying. She also offers a compelling argument that providing it's done right, there are considerable benefits from using surveys to gather data. Topics covered: The difference between p...
Dec 08, 2020•52 min•Ep 169•Transcript available on Metacast Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers. The founder of the Mini MBA in Marketing, he’s a long-standing columnist for marketing week, has worked with some of the world’s biggest brands, and has taught at some of the top business schools. In this longest ever episode of Everyone Hates Marketers, I challenge Mark to tell us how he would build a business on a limited budget. Topics covered: What does the long and the short of it mean? Start with what y...
Dec 01, 2020•2 hr 6 min•Ep 168•Transcript available on Metacast Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands. She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them. Topics covered: The definition of Generation Z Who are Generation Z and how are they different to Millennials Why it’s important not to generalize How parenting styles had an impact ...
Nov 24, 2020•45 min•Ep 167•Transcript available on Metacast Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business? As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing. In this episode, he explains how to crush bias to enable your business to flourish. Topics covered: Looking at human biases from inside business Look at the areas where there’s no growth and that’s where...
Nov 17, 2020•57 min•Ep 166•Transcript available on Metacast What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. Topics covered: What exactly is a go-to-market strategy? The difference between go-to...
Nov 10, 2020•1 hr•Ep 130•Transcript available on Metacast Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there. But what is it that makes people convert from showing interest to finally buying? Topics covered: When it’s ok to say no to business What actually motivates people to do something The decision behind whether or not conversion optimization is right for your business Focusing on the psychol...
Nov 03, 2020•50 min•Ep 165•Transcript available on Metacast You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place. In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful. Topics covered: The definition of a value proposition Thinking about people first and understanding what they want Examples...
Oct 27, 2020•55 min•Ep 164•Transcript available on Metacast This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives. In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond. Topics covered: The wrong ways to launch stuff. Common mistakes that people make when launching. Creating value with every email you send How to help people see thin...
Oct 20, 2020•1 hr 1 min•Ep 163•Transcript available on Metacast I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your campaigns. I’m not the best person to talk about this subject, so I invited the multi-award winning businesswoman Flavilla Fongang onto the podcast. Flavilla is an expert on the subject and she discusses how you can tackle issues while still coming across as authentic. Topics covered: The biggest mistake you...
Oct 13, 2020•50 min•Ep 162•Transcript available on Metacast Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. Topics covered: The symptoms of companies that are not experimenting enough What...
Oct 06, 2020•1 hr 2 min•Ep 132•Transcript available on Metacast I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why radically standing out is the antidote to bullshit, and what's next for you... and me! As always, email me louis@everyonehatesmarketers.com if you want to chat. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linke...
Oct 02, 2020•34 min•Ep 161•Transcript available on Metacast 
