I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest...
Nov 10, 2020•1 hr 1 min•Ep 130•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and y...
Nov 03, 2020•51 min•Ep 165•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s no...
Oct 27, 2020•56 min•Ep 164•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives. In this episode,...
Oct 20, 2020•1 hr 2 min•Ep 163•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** I recorded this episode at the height of the Black Lives Matter movement, and like many of us, you may be struggling with the best way to approach the subject and other social issues in your...
Oct 13, 2020•51 min•Ep 162•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, ...
Oct 06, 2020•1 hr 3 min•Ep 132•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** I've left my full-time job at Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. In this episode, I explain my reasons behind this choice, why radically standing out...
Oct 02, 2020•35 min•Ep 161•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch. How do you get journalists and publishers to open your email, let alone read what yo...
Sep 29, 2020•53 min•Ep 160•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Within three years of making that de...
Sep 22, 2020•53 min•Ep 159•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies. They identify pain points to drive content, conversation...
Sep 15, 2020•56 min•Ep 158•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I want...
Sep 08, 2020•51 min•Ep 157•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to ...
Sep 01, 2020•52 min•Ep 88•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking ris...
Aug 25, 2020•1 hr•Ep 116•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, ...
Aug 18, 2020•53 min•Ep 102•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Lis...
Aug 11, 2020•56 min•Ep 92•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost co...
Aug 04, 2020•50 min•Ep 107•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting...
Jul 28, 2020•1 hr 9 min•Ep 120•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what tr...
Jul 21, 2020•57 min•Ep 118•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Want to create a better user experience for your customers? Start with user research.Before you develop a user experience design you need to understand what your customer really wants. In th...
Jul 14, 2020•54 min•Ep 76•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** If you’ve ever considered using paid ads to generate revenue, this episode is for you. The trick is to make your ad stand out. But how do you do that amidst the noise of the internet? This i...
Jul 07, 2020•55 min•Ep 156•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move. The reality was, he already had it figured out. A new startup in the shape of S...
Jun 30, 2020•49 min•Ep 155•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** There can be few people in the marketing world who haven’t heard of Neil Patel. At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of t...
Jun 23, 2020•31 min•Ep 154•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you th...
Jun 16, 2020•42 min•Ep 153•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is marketing psychology? When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to on...
Jun 09, 2020•52 min•Ep 90•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself? Peep Laja is the founder of CXL Institute, an in-depth marketi...
Jun 02, 2020•55 min•Ep 152•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe,...
May 26, 2020•53 min•Ep 151•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a comp...
May 19, 2020•56 min•Ep 150•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business? My guest is Joel Klettke, owner of Case Study Buddy, ...
May 12, 2020•59 min•Ep 149•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In...
May 05, 2020•56 min•Ep 93•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Ro...
Apr 28, 2020•49 min•Ep 148•Transcript available on Metacast 
