So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch. How do you get journalists and publishers to open your email, let alone read what you’ve written? My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words. In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed. T...
Sep 29, 2020•52 min•Ep 160•Transcript available on Metacast When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute. In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions. He also reveals his 16-step guide to building credibility. Topics covered: Why Wes treats his LinkedIn p...
Sep 22, 2020•52 min•Ep 159•Transcript available on Metacast Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies. They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies. In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts. Topics covered: How most agencies are ...
Sep 15, 2020•55 min•Ep 158•Transcript available on Metacast It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs? The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities. Topics covered: The benefits of building relationships to get ...
Sep 08, 2020•49 min•Ep 157•Transcript available on Metacast In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. Topics covered: The difference between your company visi...
Sep 01, 2020•50 min•Ep 88•Transcript available on Metacast There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks. Topics covered: Why companies struggle to get noticed and the research that backs i...
Aug 25, 2020•58 min•Ep 116•Transcript available on Metacast Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). Topics covered: The truth behind the rise of video and its true power in marketing What happens when you find the spot where customers get stuck in your funnel How to create a compelling storyline that makes ...
Aug 18, 2020•52 min•Ep 102•Transcript available on Metacast Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now. Topics covered: Why keyword research is still important for SEO campaigns The major disadvantage of using free tools for keyword research What “seed keywords” are and how to fi...
Aug 11, 2020•55 min•Ep 92•Transcript available on Metacast Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. Topics covered: Why inexperienced marketers fo...
Aug 04, 2020•48 min•Ep 107•Transcript available on Metacast It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. Topics covered: The biggest mistake Tom sees businesses make during product launches How to se...
Jul 28, 2020•1 hr 8 min•Ep 120•Transcript available on Metacast It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. Topics covered: Why it’s important to understand what ...
Jul 21, 2020•56 min•Ep 118•Transcript available on Metacast Want to create a better user experience for your customers? Start with user research.Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. Topics covered: The role of user research in business growth and what it entails Why customers don’t respond to your surveys How to execute user research and testing on a bu...
Jul 14, 2020•52 min•Ep 76•Transcript available on Metacast If you’ve ever considered using paid ads to generate revenue, this episode is for you. The trick is to make your ad stand out. But how do you do that amidst the noise of the internet? This is where Sarah Sal comes in. A copywriter for over 10 years, she has a unique take on what she calls interruption marketing. Her fascinating interview will make you rethink everything you thought you knew about ad campaigns. Topics covered: The definition of interruption marketing The benefits of long-form cop...
Jul 07, 2020•54 min•Ep 156•Transcript available on Metacast When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move. The reality was, he already had it figured out. A new startup in the shape of SparkToro. In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic! Topics covered: How Rand came up with the idea for SparkToro How he followe...
Jun 30, 2020•48 min•Ep 155•Transcript available on Metacast There can be few people in the marketing world who haven’t heard of Neil Patel. At the age of 35, he has already achieved many accolades, including recognition by President Obama as one of the top 100 entrepreneurs under the age of 30. He’s also known in the marketing world for shady, aggressive tactics like invasive website popups, sexist ads, etc. But, something changed recently which made him realize the value of focusing on people first... Topics covered: What Neil Patel would do with $1,000...
Jun 23, 2020•30 min•Ep 154•Transcript available on Metacast Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better. Topics covered: What we can learn from the mistakes that Ron Johnson made Don’t use your own worldview in marketing as it will be very different from someone else's worldview Acting as a customer to understand how and ...
Jun 16, 2020•41 min•Ep 153•Transcript available on Metacast What is marketing psychology? When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science ...
Jun 09, 2020•51 min•Ep 90•Transcript available on Metacast In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself? Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different. Topics covered: The reason why the only difference between most companies is the logo How differentiation can be achieved by one strong thing or a combination of lots of smaller things The consequences ...
Jun 02, 2020•54 min•Ep 152•Transcript available on Metacast My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. Topics covered: Why people are crippled by the fear of being honest The biggest mistake companies...
May 26, 2020•52 min•Ep 151•Transcript available on Metacast In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step. Topics covered: Why most marketing content strategies don’t work How to recognise an articl...
May 19, 2020•55 min•Ep 150•Transcript available on Metacast What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business? My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies. In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between Topics covered: How good customer research is not just researc...
May 12, 2020•58 min•Ep 149•Transcript available on Metacast Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. Topics covered: Why you shouldn’t sell to customers you don't understand The brilliant payoff of going out into the real world to talk to people How to ask intriguing questions t...
May 05, 2020•55 min•Ep 93•Transcript available on Metacast In this episode, my guest is Camille Ricketts, Head of Marketing at Notion.Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review. Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal. There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they underst...
Apr 28, 2020•48 min•Ep 148•Transcript available on Metacast My guest today is Matt Kerbel. Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance o...
Apr 21, 2020•55 min•Ep 147•Transcript available on Metacast In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price. This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing. And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable Topics covered: Defining the voice of your customer Using VoC to shape your copy Digging into the raw and messy element...
Apr 14, 2020•59 min•Ep 146•Transcript available on Metacast Are you brilliant at marketing for your clients but fail at marketing your own agency? It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else. In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies.You’ll learn practical steps towards marketing your agency and discover that it’s not as scary as you...
Apr 07, 2020•47 min•Ep 145•Transcript available on Metacast If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here's the thing: I know what it's like to start a business and have to market yourself on a small budget. What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode. Topics covered: Why Ryan really writes all of his emails in lowercase The truth about customer profiles (an...
Mar 31, 2020•1 hr 1 min•Ep 85•Transcript available on Metacast In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way. Topics covered: I've decided to give you some pointers to help you navigate the unknown. Resources mentioned: Darebee : I use this site every day. It's a 100% free fitness resource to work out from home. Nike Training : a mobile app with hundreds of workout routines including yoga or high-intensity training. Calm : a meditation app...
Mar 25, 2020•36 min•Ep 144•Transcript available on Metacast Are you on the verge of launching your product but unsure about your go-to-market strategy? After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot. It was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage. Topics covered: Why some companies struggle to get noticed How t...
Mar 17, 2020•59 min•Ep 143•Transcript available on Metacast Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget. My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and OutsourceSchool. In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with the right people. Topics ...
Mar 10, 2020•59 min•Ep 142•Transcript available on Metacast 
