I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is Matt Kerbel. Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse e...
Apr 21, 2020•56 min•Ep 147•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price. This time we are focussing on the voice of the customer or VoC and discuss just how impo...
Apr 14, 2020•1 hr•Ep 146•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Are you brilliant at marketing for your clients but fail at marketing your own agency? It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whet...
Apr 07, 2020•49 min•Ep 145•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here's the thing: I know what it's like to start a business and have to market...
Mar 31, 2020•1 hr 2 min•Ep 85•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way. Topics covered: I've de...
Mar 25, 2020•37 min•Ep 144•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Are you on the verge of launching your product but unsure about your go-to-market strategy? After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSp...
Mar 17, 2020•1 hr•Ep 143•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget. My guest today will teach you how to get your brand name out there by building relationsh...
Mar 10, 2020•1 hr 1 min•Ep 142•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing? My guest today will teach you how to be funny with your copy and in...
Mar 03, 2020•56 min•Ep 141•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Do you find it hard to find fresh ideas for your content? My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your au...
Feb 25, 2020•55 min•Ep 140•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is Kai Davis , host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach . In this episode Kai will teach you the ...
Feb 18, 2020•54 min•Ep 38•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you. This week we are joined by Josh Spector, social ...
Feb 11, 2020•1 hr 4 min•Ep 139•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you. My guest today will teach you how to use brand marketi...
Feb 04, 2020•1 hr 2 min•Ep 138•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** “Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way? My guest today will t...
Jan 28, 2020•1 hr 6 min•Ep 137•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have E...
Jan 21, 2020•1 hr 1 min•Ep 136•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is Dave Gerhardt, CMO at Drift , a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first market...
Jan 14, 2020•57 min•Ep 32•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch.This week we...
Jan 07, 2020•1 hr 1 min•Ep 135•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust. This week we’re...
Dec 17, 2019•1 hr 4 min•Ep 134•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling .My guest today is Andy Raskin, strategic consultant and stor...
Dec 10, 2019•58 min•Ep 133•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Building trust with social proof is more than just putting reviews on your website and hoping for the best. My guest today is Louis Nicholls, author of The Social Proof Handbook, growth cons...
Dec 03, 2019•55 min•Ep 132•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode,...
Nov 26, 2019•1 hr 4 min•Ep 12•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, ...
Nov 19, 2019•1 hr 4 min•Ep 131•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest...
Nov 12, 2019•1 hr 2 min•Ep 130•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks...
Nov 05, 2019•54 min•Ep 129•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talke...
Oct 29, 2019•55 min•Ep 128•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** On today’s episode I’m talking to David Heinemeier Hansson , co-founder of Basecamp project management software and creator of Ruby on Rails . He is well-known as a talented developer, but I...
Oct 22, 2019•1 hr 4 min•Ep 1•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue. M...
Oct 15, 2019•1 hr•Ep 127•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What do you do if your customers just don't "get" your product? My guest today is Jane Portman, UI design expert, and co-founder of Userlis. We talked about why Userlist initial positioning ...
Oct 08, 2019•1 hr 2 min•Ep 126•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers. The good news is, not all hope is lost. My g...
Oct 01, 2019•55 min•Ep 125•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** *** → Buy my book: book.stfo.io → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://...
Sep 24, 2019•55 min•Ep 124•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a poi...
Sep 17, 2019•58 min•Ep 28•Transcript available on Metacast 
